imc research introduction presentation

© 09 - 12 imc CorporationPage # 1 - 4 March 2012 imc Research Confidential Imc Research – Research with Cause

An Introduction To Our Global Market Research Agency


Click to edit Master title style


• Market research agency with unique tools, products, data and perspectives on the global marketplace.

• Extensive portfolio of ongoing research projects with myriad international brands and organizations.

• Commitment to value and excellence.• We believe in the power of information to transform our

businesses and our world.

The Company

• 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research

scholars and practitioners.• In house, we speak English, Arabic, Hindi, Tamil, Tagalog,

Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean and Turkish.

• Values include collaboration, attention to detail, efficiency and pro-active service.

Employees




• Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide.

• Research thought leadership, state-of-the-art research tools and products, training and execution.

• Information repositories and panels.• Cultural awareness and trend analysis.

Services

• Pure market research, delivering research services to major global players and innovative sectors.

• Deep quantitative and qualitative expertise.• Rigorous scientific approaches.• Research components and blended solutions.• Focus on research resulting in positive change and

transformed relationships between organizations and their constituencies.

Core Business




Success Factors

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

Versatile Research

Components

• World-class consultants and scholars

• Virtual organization of full-time employees and a network of free agents and freelance researchers

• Quantitative and qualitative balance

• Academic/scientific and commercial perspectives

• Global presence and deep ties into multi-national organizations

• Industry and practice champions

• Deep collaboration within the organization, and with clients

ResearchExperts

Tools and

Process




Success Factors

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

• Advertisement Concepts• Advertising Tracking• Awareness, Attitude and Usage• Brand Equity• Brand Positioning• Brand Tracking• Business-to-business• Competitive Analysis• Customer Satisfaction• New Products• Packaging, Design and Name Testing• Pricing• Product Feature Evaluation• Segmentation• Software User Interface Testing

Custom and hybrid research design, as well.

ResearchExperts

Versatile Research

Components

Tools and

Process




Success Factors

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

• Real-time and longitudinal data collection

• Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods

• Focus on cost and time efficiency; global operations for maximum efficiency

• Data repositories (sector, country and project/product specific)

• Systematic approaches• Global operations for maximum

efficiency• Robust technical infrastructure

ResearchExperts

Tools and

Process

Versatile Research

Components


Japan

22

Asia and the Pacific

Europe

NorthandSouth America

13121

Global/Regional Teams & Coverage Capabilities

Consultants Full time HeadquartersPart timers and field

7

8

Part Time

Scholars & Ph.D.s

Full Time+ 171

+ 800

+ 89


• Increasingly global access and awareness• Demographic shifts• Tumultuous political economies• Social movements• Information cultures and knowledge

economies• Technological progress and emergent effects• Global data and insight

Consumer Trends

2

3

1

Cultural/Societal Trends

Business Trends

• Expanding global marketplace.• Market and device convergence (e.g.

Telecommunications, IT and Media industries).• Social media and other emerging technologies.• Sustainable business practices and triple bottom

line reporting.• Nimble, responsive and real-time organizational

transformations.• KPIs and other measurement systems.• Big data and business intelligence opportunities.

We help our clients address key market issues and opportunities

• Increasing demand for real-time communication and content on the move.

• Desire for seamless user experience on one device and/or across multiple devices.

• Continually looking for service enhancements and convenience factors.

• Demand for transparency, pro-activity, and fairness of cost and service.

• Desire for good branding and high design.• Increasingly looking to buy from ethical,

sustainable, and green organizations.


Click to edit Master title styleClick to edit Master title style


Value Proposition and Meaningful Results

StandardizedResearch Products

Technologydriven research

implementation Real-time operations

World-class consultants and scholars

Global presence and collaboration

§ Superlative insights§ Expert Insight

§ Time-efficiency§ Real-time Access

§ Cost-effectiveness§ Accessible deliverables

§ Longitudinal and reusable data

§ Scalable research execution

© 09 - 12 imc CorporationPage # 10 - 4 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc CorporationPage # 10 - 4 March 2012 imc Research Confidential Imc Research – Research with Cause

§ Understand market evolution

21 4 8

§ User experince assesment and imporment research

§ Products and services engineering

3 5 6

§ Retail and shopping behavior research

7

§ Products § and services§ trialing and

testing § Media

research§ Brand

research

§ Customer and § consumer

managment research

Market Research Lifecycle

© 09 - 12 imc CorporationPage # 11 - 4 March 2012 imc Research Confidential Imc Research – Research with Cause© 09 - 12 imc CorporationPage # 11 - 4 March 2012 imc Research Confidential Imc Research – Research with Cause

Click to edit Master title styleClick to edit Master title styleimc Research in the Technology Sector

For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies

Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases.

We custom-build research solutions for your specific issues across a full range of applications, including:

- Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements.- Product/service development—key information on market gaps, wants, potential and uptake.- “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies.

imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—securing your customer relationships and supporting the long-term health of your business. We support a diverse customer group from across the IT and telecom sectors. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.


Geographic coverage

§ Western Europe§ UK§ France§ Rep. of Ireland§ Germany§ Spain§ Portugal§ Greece§ Italy§ Sweden§ Switzerland§ Finland§ Denmark§ Austria§ Belgium§ Netherlands§ Norway

§ Central & Eastern Europe§ Russia§ Poland§ Czech Republic§ Turkey§ North America§ USA and Canada§ Latin America§ Mexico, Brazil§ Argentina, Chile§ Asia & ME§ India§ China§ Taiwan§ Thailand§ Malaysia§ Japan§ Korea§ Australia

§ UAE§ Bahrain § Qatar § KSA § Kuwait § Jordan § Other§ South Africa§ Israel


More information

Web: http://www.imc-re.comTwitter: @imcresearch

http://www.imc-re.com




Disclaimer

16

imc Research, the imc Research logo, imc Research.com, imc Research Technology, imc Research.net, and imc Research Dynamic Server are trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries.A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at

www.imc-re.com/legal/copytrade.php

Other company, product, or service names may be trademarks or service marks of others.

http://www.imc-re.com/legal/copytrade.php

imc research introduction presentation

Documents

research products

imc corporationpage

market research scholars

research thought leadership

global market research

services pure market

cause market research

analysis tools