image and ethos - as level ict wgs · brand image •is created by using is a name, logo, slogan,...

Image and Ethos

Brand image

• Is created by using is a name, logo, slogan, and/or design scheme associated with a product or service or organisation

• A brand is a symbolic embodiment of all the information connected to the organisation or product and serves to create associations and expectations around it.

• A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

What could convey the image of

the organisation?

• Logo

• Colour scheme

• Type of font

• Type of presentation

Logos

STRONG AND SOLID

TRADITIONAL

FUN

FUTURISTIC

http://images.google.co.uk/imgres?imgurl=http://www.easybourse.com/Images/Upload/Dossiers/Rumeurdujour_060814_logoCoc.gif&imgrefurl=http://www.easybourse.com/Website/article/327-pepsi--coca-cola-revers-sur-le-marche-indien.php&h=54&w=90&sz=4&hl=en&start=25&tbnid=L7oc-1XJ0CW1rM:&tbnh=47&tbnw=78&prev=/images%3Fq%3Dcoc%2Bcola%26start%3D20%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN

Colour schemes

WARNING STRONG DANGER

ENVIRONMENT RURAL SICKLY

GIRLY

Fonts

•CELTIC

•TRADITIONAL

•HERITAGE

•BILINGUAL

Rural

Friendly

Fun

Welcoming

The logo :

What image of the organisation does this convey

to you?

What does the Urdd say it conveys? (Info is on their website)

http://images.google.co.uk/imgres?imgurl=http://www.learnons4c.co.uk/pics/s4cProgram/show/urdd_eis.jpg&imgrefurl=http://www.learnons4c.co.uk/Welsh/prog_levl.php%3Fpid%3D12&h=190&w=190&sz=11&hl=en&start=1&tbnid=uNwVf-Lf1zmbRM:&tbnh=103&tbnw=103&prev=/images%3Fq%3Durdd%26gbv%3D2%26svnum%3D10%26hl%3Den%26sa%3DG

• The Urdd triangular badge was created in 1944.

• The colours symbolise that the three elements of the Urdd motto.

• Green represents ‘Wales’,

• Red represents ‘Fellowman’

• White represents ‘Christ’.

• Therefore the Urdd motto is I will be faithful to Wales, Fellowman and Christ.

SOLICITORS

Black and white

Straight

Clear

What are the main features of this logo?

•Clear Font

•Evenly spaced gives

uncluttered image.

•Clear and easy to read

style of presentation

•Formal but not

officious

Presentation style

•The logo appears on all their documents so this is a consistent theme

•Black and white is a consistent theme

•Straight lines are a consistent theme

•Clear , uncluttered . Good use of space , evenly spaced font easy and

clear to read represents their brand image of CLARITY

Consistent themes

Examine the house style of the next two

organisations

• Recycling

• Panacea

What image are they trying to project and how do

they achieve it?

Green

Unending cycle / circle

Word recycle

Cartoon

Compare and Contrast the two recycling logos.

Why are they different?

http://www.recycling-guide.org.uk/recycle.html

http://images.google.co.uk/imgres?imgurl=http://www.recycle.dpw.dc.gov/recycle/lib/recycle/RecyclingSymbolGreen.JPG&imgrefurl=http://www.recycle.dpw.dc.gov/recycle/cwp/view,a,1375,q,634588,recycleNav,%257C33748%257C.asp&h=800&w=800&sz=46&hl=en&start=1&um=1&tbnid=S8nYTgYYTtDYTM:&tbnh=143&tbnw=143&prev=/images%3Fq%3Drecycling%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN

Green = environment

Recycling logo = sustainability

Cartoon imagery = unfrightening /

everyone can do it

Subtle pinks

Female – all age groups

Sophisticated font

Image and ethos WRONG answersColourful

xInteresting

xInformative

xProfessional ?

xIt is friendly and inviting

x

When the colour are

dark and sombre and

contains skull and

cross bone logos with

knifes dripping with

blood

image and ethos - as level ict wgs · brand image •is created by using is a name, logo, slogan,...

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