ARTIST: KAYE

BRAND IMAGE

The brand image of our artists is very pop orientated. This is because the song includes beats and bass which shows that is it dance orientated relating it back to the pop genre. In the pop genre the conventions are that the artist should be having as much fun as possible and dance routines are commonly found in the pop genre.

Furthermore, the artists brand image will be very relatable to the main target audience which is teens as the most common stereotype associated with teens is that they enjoy partying, clubbing and dancing which is one of the purposes for pop music.

WHICH ARTISTS ARE THEY SIMILAR TO?

Eliza Doolittle

Katy B

Ellie Goulding

Lily Allen

Pixie Lott

WHAT WILL YOUR ARTISTS WEAR AND WHY?

Our artist is wearing the clothes that has been listed because represents youth and life. Also it represents the pop genre and the outfit that are going to be worn are a popular trend.

These clothes have been selected because in the pop convention artists clothing should be fashionable, stylish and have to be wearing mainstream outfits. In addition, artists have to be portrayed as happy, enjoying and content with life.

Costume change 1• Hats• Denim jacket• Bright top• Hoop earrings• Jeans• Trainers

Costume change 2 • Blue jeans• Black jacket • Hoop earrings• Chelsea boots

Costume change 3 • Dress• Flat shoes• Cardigan

HOW MIGHT THEIR IMAGE HELP TO CONNECT TO A WIDER?

The artists image can help to connect to the wider audience by as young teens might find the artists clothing very attractive and may share similar fashion tastes which will draw a connection between artists and audience.

Furthermore, the imagery is created around the pop genre subsequently, partying and stereotypically what teens enjoy the most is having fun. This will help the image help to connect to a wider image as the party image will make young teen relate to the artists and make the audience feel some sense of connection like mentioned before. In addition, the brand image helps it connect to the wider audience as a majority of these kind of videos have loads of thing that happen throughout the video therefore different thing will be appealing to different types of viewers.