im club: email marketing, does it still work?

IM Club15 Feb 2012

What is IM Club?

Share & learn

Increase conversions

Develop strategy

Ask questions

Have fun!

Agenda

Part 1

Email Marketing - Does it still work?

Break

Part 2

Q/AActions

Next meeting

Email MarketingDoes it still work?

247 billion emailsare sent each day

http://www.campaignmonitor.com/blog/post/2395/all-about-email-open-rates/

http://www.campaignmonitor.com/stats/email-clients/

TypicalSoftware

Your examples

http://litmus.com/resources/subject-line-checker

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Roundup

1.Create an email people will want to open and act on2.Clear subject line3.Personalised content4.Interesting and useful content5.Ask for action6.Provide easy way to unsubscribe (legal requirement)7.Use a named email 'From' address8.Build familiarity by being consistent9.Test out different subject lines or content10.Run campaigns in plain text and HTML

What can email marketing offerthat other routes cannot

Discuss

Email MarketingDoes it still work?

What do you need help with right now?

Q/A

Topics for next time

What improvements are you goingto make in the next 30 days?

Take away actions

Sign up online for just £75 a monthhttp://inventiveworkshops.com/inventive-marketing-club/

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im club: email marketing, does it still work?

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