illest brand press kit_2016

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BRAND KIT

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Page 1: ILLEST BRAND PRESS KIT_2016

BRAND KIT

Page 2: ILLEST BRAND PRESS KIT_2016

Mark Arcenal, former Global Digital Lead at Nike, began fatlace.com in 1999 as a blog based on the 4 elements of Hip-Hop. Fatlace has then grown to cater

the motor enthusiast, thus redefining today’s automotive culture.

Fast forward, fatlace.com has become home to all things music, fashion, art, motor, and sports culture. ILLEST BRAND was created in 2009 allowing the lifestyle interests of

Fatlace to reflect into a brand recognized around the world.

ILLEST BRAND now has 6 flagship stores worldwide.

Page 3: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND DEMOGRAPHIC

FASHION FORWARD - MODERN AESTHETIC - INDIVIDUALISTIC 15 TO 25 YEARS OLD

Page 4: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND SUPPORTERS Ben Baller, Curren$y, Del (Hieroglyphics), Far East Movement, Fetty Wap, Frank Gore,

Joey Bada$$, Kendrick Lamar, Marcc Rose, Marcus Mariota, Meek Mill, Morten, Nef the Pharaoh, Roshon, Shay Mitchell

Page 5: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND collaborates with brands that share similar brand values. Together, the collections allow the ILLEST consumer to become a part of the brand lifestyle.

ILLEST BRAND COLLABORATIONS

Page 6: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND COLLABORATIONS

Page 7: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND partners with brands and individuals allowing opportunities for global marketing and promotion.

Flagship locations: San Francisco, Los Angeles, Hawaii, Hong Kong, Philippines, Taiwan

ILLEST BRAND EVENTS

Page 8: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND media content is featured and promoted on various platforms across digital, print, and

social.

Page 9: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND SOCIAL REACH

305,000+ Followers

380,000+ Likes

77,000+ Followers

20,000+ Unique Visitors

9,000+ Followers

1,000+ Followers

Page 10: ILLEST BRAND PRESS KIT_2016

1626 MAG, AF IMP MAGAZINE, MOTORHEAD MAG, SUPER STREET MAGAZINE, USDM FREAX

ILLEST BRAND PRINT FEATURES

Page 11: ILLEST BRAND PRESS KIT_2016

SUPER STREET, FHM, HIGHSNOBIETY, HYPEBEAST

ILLEST BRAND DIGITAL FEATURES

Page 12: ILLEST BRAND PRESS KIT_2016

ILLEST BRAND has been inspiring individuals since 2009. ILLEST aims to promote a positive lifestyle through athletes & artists.

Partnering with creative individuals will not only help to inspire our global following —it will help empower free-minded

individuals by sharing that positivity comes from within ourselves.

Page 13: ILLEST BRAND PRESS KIT_2016

@illest@illestbrand illest brand@illestbrand fatlaceTV

www.illestbrand.com