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BONCHON FRANCHISE LLC 213 W 35th St. #401 New York, NY 10001 Tel: 1-212-273-1111 WWW.BONCHON.COM Bonchon press kit

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Page 1: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

BONCHON FRANCHISE LLC213 W 35th St. #401New York, NY 10001

Tel: 1-212-273-1111WWW.BONCHON.COM

Bonchon press kit

Page 2: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

About�Bonchon

IN SOUTH KOREA, SEO PERFECTED THE

TECHNIQUE USED FOR BONCHON CHICKEN.

IN THIS METHOD, MUCH OF THE FAT UNDER THE SKIN IS RENDERED OUT DURING

THE FRYING PROCESS, MAKING IT PAPER-THIN AND

LEAN, BUT EXTRA CRISPY AND JUICY.

IN ADDITION TO CHICKEN WINGS, DRUMSTICKS

AND STRIPS, BONCHON ALSO OFFERS A SAVORY

SELECTION OF ASIAN FUSION CUISINE.

“”

Bonchon prides itself in the fact that all chicken is made to order, using the highest quality ingredients. In addition to chicken wings, drumsticks and strips, Bonchon also o�ers a selection of Asian fusion cuisine.

Bonchon o�ers a variety of dining experiences for you to enjoy. The traditional sit-down restaurant provides a friendly, casual dining experience perfect for gathering with family or friends. Our sports bar restaurants o�er a full bar with televisions, great for watching sporting events. For the ultimate convenience, most restaurants also o�er take-out and delivery services.

Based in the heart of New York, Bonchon is a franchise specialized in Korean-style fried chicken and a variety of savory Asian fusion dishes. Bonchon has travelled far and wide from Busan, South Korea, to become the internationally loved brand it is today.

After the success of Bonchon in South Korea in 2002, the first location overseas was opened in 2006, in Fort Lee New Jersey. Not long after, Bonchon entered New York City and opened its flagship restaurant in the heart of Manhattan.

Bonchon’s unique and delicious fried chicken quickly attracted a dedicated following. Word-of-mouth alone helped Bonchon expand throughout America in States such as Massachusetts, Virginia, California, Nevada to name a few.

Bonchon has risen to fame, due to the popularity of its one of a kind fried chicken. Bonchon has become a household name in the Philippines, Thailand, China and Indonesia and now looking to expand all over the globe.

Page 3: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

Number of stores opened as of August 2016

Number of stores scheduled to open

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S.KOREA

Cambodia

Bahrain

PHILIPPINES

2 Stores

4 (2) Stores

108 (22) Stores

INDONESIA

THAILAND

20 (2) Stores

24 (2) Stores

SINGAPORE1 (2) Store

2 (1)Stores

USA50 (59) Stores

ca

nv ohPA

TX

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njct

DCMD

Flagship Store

GA

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CASUNNYVALE SAN MATEO SOUTH SAN FRANCISCO NEWARK ALMADENELK GROVE COSTA MESA/ORANGE COUNTY PLEASANTON/ SAN FRANCISCO NORTH SAN JOSEEAST SAN JOSEHAYWARDMILPITAS MOUNTAIN VIEW

DC NAVY YARD

OHCOLUMBUS CLINTONVILLE SEVEN HILLS

MAALLSTON CAMBRIDGELOWELLDOWNTOWN SALEM CHINATOWN BURLINGTON WALTHAM COOLIDGE CORNER

MD BOWIE TOWSON COLUMBIA HANOVER ELLICOTT CITY ROCKVILLE HYATTSVILLE GERMANTOWN WALDORF FREDERICK SQUARE BALTIMORE CANTON CROFTON HAGERSTOWN

VA ARLINGTONCENTREVILLE FAIRFAX RICHMOND WOODBRIDGE ANNANDALE HERNDON LEESBURG STERLING FREDERICKSBURGVIRGINIA BEACH NEWPORT NEWS CHESAPEAKE

WILLIAMSBURG HARRISONBURGWINCHESTER NORFOLKMANASSAS MIDLOTHIAN HENRICO ALEXANDRIA MECHANICSVILLE SOUTH RIDING STAFFORD

NJ FORT LEE JERSEY CITY LEONIA UNION MIDLAND PARK NUTLEY

TX HOUSTON KATY PEARLAND SUGARLANDMISSOURI THE WOODLANDS

PA PHILADELPHIA CENTER CITY U PENN

CT MANCHESTER STAMFORD NEW HEAVEN FAIRFIELD HARTFORDTOLLAND

GA FAYETTEVILLE ATLANTADULUTH

FL ORLANDO

NY38 TH ST/7 TH AVE 32 ND ST/5 TH AVE JOHN ST ASTORIABAYSIDE BROOKLYN

NCCHARLOTTE PINEVILLE WOODLAWN RALEIGHDURHAM

NVSW LAS VEGAS

OKOKLAHOMA CITY EDMOND

HI KAPOLEI

Page 4: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

Bonchon Chicken

Founded 2002

U.S. HeadquartersNew York City

Global Headquarters Busan, South Korea

Websitewww.Bonchon.com

About Bonchon is a casual neighborhood

restaurant that specializes in Korean style fried chicken.

First restaurant Busan, South Korea

Total restaurantsAs of August 2016 there are 211 locations in ten countries, with 50 in the United States. These include both corporate and franchise owned locations.

LeadershipJinduk Seo,

CHIEF EXECUTIVE OFFICER

Hong tae Kim, CHIEF OPERATING OFFICER,

UNITED STATES

First U.S. restaurant The first Bonchon

opened in Fort Lee, New Jersey 2006 211

Fun facts

“Bon Chon”means

“My Hometown” in Korean

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ws

“AT THE NEW BONCHON, JOIN

THE LINES,”

“THE BEST BUFFALO HOT WINGS IN AMERICA: A CRITICAL VIEW,” Scott Raab, January 30th,

2009 Esquire

CHEAP EATS 2015

“The 100 Very Best Restaurants

for 2014”Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia Hacinli, January 31th, 2014

WASHINGTONIAN

“Koreans Share Their Secret for Chicken with

a Crunch,”Julia Moskin, February 7th, 2007

The New York Times

Golden Grub Award, 2012

“Bonchon does Korean fried chicken that’s amazing,...”

- Anthony Bourdain, 2015

by Jessica Festa, January 15th, 2015WESTJET MAGAZINE

CRAVED Restaurant Award, Best Game

Day Food, 2011

“BONCHON ANSWERS ‘CRAZY DEMAND’ FOR KOREAN CHICKEN”Missy Frederick, March 4th, 2011

WASHINGTON BUSINESS JOURNAL

“Critics’ Picks: Best Restaurants,”

New Jersey MonthlyJuly 13th, 2009

“Best Korean Fried Chicken in

NYC, 2015”

Jeanette Settembre, June 20th, 2015

TASTE OF ASIAFOOD FEST

Listed Under: “Best Chicken Wings

In NYC”, 2015

Voter’s Choice “Best Korean Fried Chicken, NYC 2015”

Seamless.com

Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia

Hacinli, June 19th, 2015WASHINGTONIAN

Lora Moftah, January 29th, 2015INTERNATIONAL BUSINESS TIMES

Blake Eskin, June 27th 2012, grubHub

Ike De Lorenzo, February 9th 2011, boston.com

“Best chicken wings in the country”

Kate Krader, January 30th, 2012 CNN

listed under

TASTE OF ASIA

Slogan“The best guarded

secret sauce.”

Page 5: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

*�e National Restaurant Association - 2016 Culinary Forecast Report

+63%

+52%

Fried Chicken

Chicken Wings

HOT TRENDS 2016

2014

2015

2016

*“I usually order half and half of soy garlic and spicy wings and they do not disappoint .”

I LOVE EVERYTHING ABOUT BONCHON CHICKEN!!!!

The Garlic and Soy wings are AMAZING!!!

Happy National Fried Chicken Day! WANT FREE CHICKEN?!?!?! Show us how you celebrated by sharing your best photo of Bonchon’s Chicken.BEST BONCHON PHOTO gets a FREE X-LARGE order of wings!

11,224 people reached

651 people reached

I was introduced to this place though some local friends in Ellicott City area.I live way across town, East Baltimore City and I will take the ride to eat delicious chicken and salmon salad!

I have brought family and friends to this place and they loved the food too.

This place has great atmosphere, food and music!

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Page 6: Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON FRANCHISE LLC. 213 W 35th St. #401 New York, NY 10001. Tel: 1-212-273-1111. . Bonchon

Bonchon’s amazing experiences make for unforgettable moments. Every handcrafted, double-fried piece of Bonchon chicken starts with your experience.

Each bite makes you want to shout from the rooftops and tell the world about the amazing sights, smells, sounds and tastes you are experiencing.

Your sticky fingers race across your phone to take a photo and shire it with the world

And then your Bonchon experience begins again as you bring in your best friends and your most trusted family to try a taste sensation like no other.

For more information please contact us at: [email protected] or +1 (212) 273-1111

THE Bonchon Experience

BECAUSE IT’S NOT JUST CHICKEN, IT’S BONCHON!