iii. lead tracking and management tools call source: tracks sources for phone leads and records...
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III. Lead Tracking and Management Tools
• Call Source: Tracks sources for phone leads and records phone calls
• Vaultware: Real time unit availability and pricing• Lead2Lease: Lead management system• Level One: 24/7 call center• Google Analytics: Measures traffic to property website
Vaultware Lead2Lease
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Website Metrics – Google Analytics
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IV. Community Outreach & Advertising
Free community outreach• Churches• Community Centers, Housing Agencies, Medical
Offices• Retailers – grocery stores, pizza delivery
Free/Inexpensive paid advertising• Bozzuto.com (corporate website, basic templates)• Craigslist, Facebook, Twitter• Blind ads (list income restrictions but not specific
community name)• Senior Beacon, Express, The Examiner, The Gazette• Radio advertising
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Bozzuto.com
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Paid Advertising
• Internet Advertising:– Google/Yahoo pay-per-click – Craigslist enhanced listings– Apartments.com– ApartmentShowcase.com– ApartmentGuide.com– ForRent.com– WashingtonPost.com– Rent.com– 4WallsinDC.com– MyNewPlace.com– Facebook.com– Yahoo Local– Google Maps– Capture the Market Videos
• Print Advertising:– Washington Post – Apartment Showcase– Apartment Guide– For Rent Magazine
• Mass Transportation Signage:– WMATA (rail or bus)
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Internet Advertising
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Internet Marketing Tools – Email Campaigns
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V. Best Practice Recommendations Develop an organized marketing campaign (branding, collateral
materials, ad sources, etc.)
Ensure thorough understanding of competitive properties (location, rents, features/amenities, concessions, etc.)
Focus on positive future resident and current resident experience (hospitality, signature services, etc.)
Hire a professional and knowledgeable staff (dress code, interpersonal and marketing skills, etc.)
Maintain a clean and inviting property (fresh scents, manicured landscaping, etc.)
Establish partnerships with housing agencies, local employers and advertising vendors
Continue driving traffic with ad sources to establish on-site waiting list