iiba - ba role in hypothesis driven development
TRANSCRIPT
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SPORTSmall Bets: Hypotheses & Data
Ryan Hewitt
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SPORT APP
SQUADEngineering UX
Product Owner
BAQA
PMTech Lead
APP
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SPORT APP
ORGANISED BY MISSIONS
Jan - Apr ‘16Get millions of fans to personalise the app & stay
updated on their favourite sports
BA role• Define 3 KPIs per mission• Target & progress (2 million push alert subscribers)
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SPORT APP
GENERATE HYPOTHESES
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SPORT APP
GENERATE HYPOTHESES
• Ideas for the mission• Lo fidelity designs, data, competitors
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SPORT APP
PRIORITISATION
• BA led session• Relative score for each
hypothesis• Select top 5 for BA to
shape
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SPORT APP
PRODUCT SHAPING• Break work into user stories• Requirements & AC’s > 3 Amigos
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SPORT APP
BUILD
• Support: the development team
• Confirm: demo, guerrilla testing, user testing
• Release: staged rollouts, feature switches, no release trains
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SPORT APP
MEASURE
• BA reviews data & progress• Chartbeat, dax, user reviews,
A/B testing, surveys• Actuals vs hypothesis
• Visualise data• Realtime dashboard, physical board, daily emails
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SPORT APP
LEARN
BML session every 2 weeks
• BA presents latest stats
• Insights: user behaviour vs expected
• Actions: v2, v1, pivot, adjust our hypotheses/goals
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SPORT APP
• Missions & KPIs: Convey the why & understand success
• Hypotheses: Testable ideas & forecast value. Prioritised
• Shape & Build: User stories & release quickly
• Measure & Learn: data to validate hypotheses & make decisions
LIFECYCLE SUMMARY
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SPORT APP
Questions?Fin.