ihs material price outlook: a 2014 buyer’s guide
DESCRIPTION
Where are prices headed? How can I reach cost savings targets amidst volatile commodity markets? The cost of raw material is hitting the bottom line of organizations across all industries around the world pushing the price of material inputs to one of the top five global business risks in the Lloyd’s Risk Index, climbing three spots since 2011. Amidst today’s global economic uncertainty and volatile commodity markets, organizations are increasingly focused on finding ways to reduce material costs. Having an effective procurement strategy that drives Operational Excellence is critical to reaching cost savings targets. During budget planning, using last year’s escalation rate can be a mistake in volatile markets, and broad measures like the CPI fail to capture the individual components that make up the category spend. Join this 1-hour webcast to obtain price forecasts and cost insight directly from leading economists and industry analysts to derive your 2014 purchasing strategy, minimize material costs and achieve a competitive advantage. Gain answers to questions, including: -Steel: Are low prices the double-edged sword that threaten your supply chain? -Energy and Chemicals: When will chemicals and plastics buyers see benefits from advantaged natural gas costs in the United States? -Nonferrous metals: What is the two-year pricing outlook?TRANSCRIPT
IHS Material Price Outlook: A 2014 Buyer’s Guide
November 7, 2013
Welcome to Today’s Webcast
Copyright © 2013 IHS Inc. All Rights Reserved www.ihs.com/PricingPurchasing
Today’s Speakers
Howard Rappaport
Senior Director of Chemicals, IHS
Howard Rappaport has over 30 years of experience in the chemicals and
plastics industry. He is a sought after industry speaker, and has been quoted in
various publications and media including: The Wall Street Journal, The New
York Times, The Financial Times, Fortune Magazine, Forbes Magazine,
Bloomberg, National Public Radio, The BBC as well as numerous other
chemical & plastics industry publications.
Prior to joining IHS, Howard held various chemical industry management level
positions in commercial development, business management, product
management, sales/marketing, and customer service. Company affiliations
include American Hoechst > Huntsman Chemical, Cain Chemical > Occidental
Chemical, Himont > Montell Polyolefins, and Westlake Chemical.
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Today’s Speakers
John Mothersole
Director of Research & Lead Nonferrous Metals Analyst, IHS
Mr. Mothersole is a Principal in the Industry Practices Group, where he is the
nonferrous metals analyst. He also helps supervise the Pricing and Purchasing
Service's price and wage forecasts and the construction cost and operation
and maintenance costs forecasts prepared by the group's Power Planner
Service. He has a graduate degree in economics from the University of
Maryland.
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Today’s Speakers
John Anton
Principal Economist, Pricing & Purchasing, IHS
Anton is Director of the IHS Steel Service and the ferrous metals industry
analyst for the firm's Cost and Industry Service. In addition to producing regular
forecasts of steel production, demand, and price, he is also responsible for
managing the relationship between IHS and major steel clients, including some
of the largest mills in the United States, Japan, and Europe.
He has an economics degree from Florida State University and a law degree
from the Marshall-Wythe School of Law at the College of William and Mary.
In addition to his work with IHS clients, Mr. Anton regularly provides steel
industry analysis to magazines and dailies such as Purchasing Magazine,
Steel Business Briefing, American Metal Market, Investor’s Business Daily,
Pittsburgh Post-Gazette, Bloomberg, and Engineering News Record.
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Fundamentals vs. Fear
Energy & Chemicals
8
Howard Rappaport
Senior Director of Chemicals, IHS
Operational Excellence & Risk Management
November, 2013
Copyright © 2013 IHS Inc. www.ihs.com/PricingPurchasing Copyright © 2013 IHS Inc.
Chemicals & Plastics: What to Expect
• Currently a “sellers market” with high and volatile prices
• Demand slowly recovering, but growth is below normal historical rates for
many products
• New capacity is on the way, but not enough to change the short term
market dynamics
• Elevated energy prices (predominantly crude oil) continue to pressure the
cost side (strong producer profits in US, however)
• Recent events tipping the scales on supply / demand
• Price direction will be elevated for most products, but more stable with
downside potential later in 2014
• Keep an eye on the Middle East and the US Gulf Coast (politics, violence
& weather)
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Better Fundamentals Drive Oil Prices Lower
• No change to our fourth quarter Brent outlook ($108/barrel)
• Diplomatic initiatives with Syrian chemical weapons, issue and Iranian nuclear program easing “fear premium” on oil prices.
• Slightly increased Brent price outlook for 2014 and 2015
• Brent crude oil will average $104 for 2014 and $99 for 2015
• The oil market is now more vulnerable to another major outage
• Global spare capacity will be lower than anticipated in 2014/15
• Libyan and Iraqi production will continue to disappoint
20
40
60
80
100
120
140
2009:1 2010:1 2011:1 2012:1 2013:1 2014:1 2015:1
Brent Crude Oil Price Outlook (US dollars per barrel)
Source: IHS CERA
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• Capacity expansions being driven by low cost feedstocks &
integration strategies in North America, Asia and the Middle East
• Cost of production is closely tied to the cost of hydrocarbon
feedstock's (ethane from natural gas and naphtha from crude oil). The
Middle East and North America have a natural gas cost advantage
• Higher global crude oil prices put added upward pressure on market
prices in all regions
• North America has had some recent supply issues, but those will
resolve themselves along with new projects coming on line
• Demand growth has been hampered by the slow economic recovery
and the expectation of lower prices in 2014
General Trends
Chemical Industry Building Blocks – Market Dynamics
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• High prices today with record margins for US producers
• Cost of production is closely tied to cost of hydrocarbon feedstock's (ethane and naphtha)
• North America will enjoy a long term cost advantage based on natural gas reserves
• North America prepares for a surge in capacity investment
• Asia and Middle East continue to build as planned
• Europe may consolidate higher cost production
Ethylene
Chemical Industry Building Blocks – Market Dynamics
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Ethylene Prices - Outlook
• Near-term ethylene forecast
slightly higher due to recent
spot activity.
• Costs still remain low relative to
history.
• Low cash costs and fairly stable
spot prices will continue with a
mostly flat forecast through the
end of the year.
• The turnaround schedule in the
first half of 2014 for crackers
could affect spot pricing starting
in January as market players
start pre-building inventories…
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Propylene Prices – Outlook
• The propylene forecast for next few months remains slightly
higher but volatile based on supply issues.
• PP supplies are tight and converters are having difficulty
building inventory.
• Chevron Phillips is still on sales allocation due to production
issues.
• Outages of supply expected in the 1H of 2014 boost prices
in the US.
• The average 2014 PG price will be 64 cents. Down 5 cents
from the 2013 average.
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More “On Purpose” Production Will Drive Global Propylene Capacity Growth
0
5
10
15
20
25
30
35
2000 2002 2004 2006 2008 2010 2012 2014 2016 2022
Ex Dehydro - PDH Metathesis Olefin Cracking
Via Methanol: CTP HS FCC Others On-Purpose
On Purpose Propylene Production, Million Metric Tons
25%
45%
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Benzene
• Supply trends complicated by
ethylene, gasoline, paraxylene
and shifting environmental
regulations
• Refinery operations and
renewable fuel trends are critical
to benzene supply
• Growth in demand and capacity
migrating to Asia (where
majority of polystyrene & ABS
growth is)
• Elevated prices are expected for
the next 12-18 months
Chemical Industry Building Blocks – Market Dynamics
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$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Jan-2000
Jan-2002
Jan-2004
Jan-2006
Jan-2008
Jan-2010
Jan-2012
Jan-2014
US Asia
Price (Cents Per Gallon)
Copyright © 2013 IHS Inc. www.ihs.com/PricingPurchasing
Chemical Industry Building Blocks – Market Dynamics
Butadiene
• On-Purpose production will continue to rise
• Technology related to region and feedstock availability
• Steam cracker and refinery (FCC) supply trends also vary
by region. North America is “supply challenged” near term
• Demand growth trending towards GDP due to emphasis
on more durable goods applications (auto, construction,
appliances, electronics)
• Prices heavily influenced by crude oil trends
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Implications For Chemical “Building Block” Buyers
• Ethylene
• Slightly lower prices near term, but higher in early 2014
• Keep an eye on hurricane activity in USGC (season ends 11/30)
• Big investments coming in US capacity longer term = better pricing
• Propylene
• Tight supply in the US near term
• Higher prices in early 2014.
• More “on purpose” production will provide relief
• Benzene
• Closely following oil price trends
• Prices will remain above $4.00 per gallon through 2014
• Butadiene
• Recent high prices coming down early in 2014 as supply improves
• Continuing volatility will plague rubber prices until “on purpose” capacity arrives
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No return of the “Supercycle”
Nonferrous Metals
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John Mothersole
Director of Research, IHS
Operational Excellence & Risk Management
November, 2013
© 2013 IHS
www.ihs.com/PricingPurchasing
• Collectively, prices look range bound
• Production costs in most cases limit the downside
• Upside is also capped – aluminum, copper, nickel or zinc all look fundamentally
weak or balanced in 2014
• A slow global recovery means consumption growth improves --
modestly
• The acceleration in growth over 2014 will be stronger in the old ‘dull’ industrial
economies
• But there is room for this recovery to grow into
• Capacity is adequate or inventory is high
• Markets generally look well supplied with flat or rising coverage ratios
• Bottom-line: near-term prices look flat at levels well below their
recent 2011 peak
Nonferrous Metals: What to Expect
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© 2013 IHS
www.ihs.com/PricingPurchasing
No return of the “Supercycle” – prices look flat 25%
below their recent peaks
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1.0
1.4
1.8
2.2
2.6
3.0
2004 2006 2008 2010 2012 2014
IHS Index of Primary Nonferrous Metal Prices, 94-95=1.0
© 2013 IHS
www.ihs.com/PricingPurchasing
Consumption growth improves, but remains modest
-4.0%
0.0%
4.0%
8.0%
12.0%
2000 2002 2004 2006 2008 2010 2012 2014
Global Metal Consumption Growth (Combined Al, Cu, Ni, Pb, Zn, percent change)
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© 2013 IHS
www.ihs.com/PricingPurchasing
China’s impact on base metal prices
4
6
8
10
12
14
16
18
20
-60
-40
-20
0
20
40
60
80
100
2000 2002 2004 2006 2008 2010 2012 2014
IHS Index of Primary Nonferrous Metals Prices, LHS Chinese Industrial Production, RHS
Year over year change
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© 2013 IHS
www.ihs.com/PricingPurchasing
Aluminum
• Market is in surplus with huge inventory overhang
• But prices can’t go lower -- they are already below cost
• The physical market is tighter that it appears by traditional fundamental
measures because most inventory is tied up in ‘financing deals’
• This is what is lifting premiums
• So what happens?
• The key is interest rates, higher rates will raise carrying costs and make financing deals
unprofitable
• As financing deals unwind, metal will become available to the physical market, lowering premiums
• Change in LME warehousing rules this April may also have the same effect
• The result will be cuts in production
• LME prices will drift higher as the surplus narrows toward balance
• Actual transaction prices may remain flat as higher LME prices are offset by falling premiums
• LME prices hit $2,171/mt in Q4 2014 – a 17% increase though prices
will not be much different than they were in early 2013
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www.ihs.com/PricingPurchasing
Copper
• Prices head lower in 2014
• Production costs near $5,000/mt underscore
how much downside there potentially is
• Market is in surplus • Visible inventory did fall last month, but the
long anticipated rise in mine production has
arrived. Data to July shows the strongest
gains in more than 10 years
• Demand growth looks healthy, but no
boom
• Chinese demand is picking up, but not
enough to offset the rise in domestic
production; import growth likely to fall in
2014
• ETF launches are delayed
• The Bottom Line: market looks well
supplied with prices falling well below
$6,500/mt next year
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0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Copper/Aluminum price ratio: copper still looks rich even
after next year’s correction
© 2013 IHS
www.ihs.com/PricingPurchasing
Nickel: Oversupplied
• Nickel is besieged by a glut of material
that continues to grow
• Inventories are at record highs with a rising
coverage ratio
• New production continues to come online
• New NPI technology lowers the cost floor for
stainless production
• Rescission of Indonesia ore ban means
material flows uninterrupted in 2014
• Demand is improving but not yet
enough to dig into inventories
• Stainless steel production will grow about 4% in
2014, enough to allow prices to move out of the
cost curve early next year
• Prices continue to sit in the cost curve –
the only direction to go therefore is up
• Expect a mild recovery in prices with
any uptick in stainless steel production
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75
100
125
150
175
200
225
250
275
2000 2002 2004 2006 2008 2010 2012 2014
Nickel Inventory, thousands of metric tons
© 2013 IHS
www.ihs.com/PricingPurchasing
Implications for Buyers
• Aluminum
• Prices are unsustainably low
• But another surplus in 2014 and a huge inventory overhang limit the upside
• Watch interest rates – they will signal the beginning of the end for financing deals
and lower premiums
• Changes in LME warehousing rules slated for April may also have the same
effect
• Copper
• Prices are headed lower
• Surplus widens in 2014, with inventory heading higher
• Downside is only limited by production costs, which are well below $6,000/mt
• Nickel
• Like aluminum, prices are unsustainably low
• But also like aluminum, another surplus in 2014 and high inventory limit the
upside
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Short-term benefit, mid-term danger
Steel for 2014 and 2015
28
John Anton
Director of Steel Service, IHS
Operational Excellence & Risk Management
November, 2013
© 2013 IHS
www.ihs.com/PricingPurchasing
Steel –Sedate for 2014, Increasing risk afterwards
• A buyer’s paradox
• The basic outlook is flat, so no hurry
• But risk creates one-sided bets, so we still think locking
could be wise
• Prices cannot go down much, they easily could go higher
• Prices are essentially flat for most of 2014
• No shortages without a disaster
• Eventually (2015?) the low prices cause mill failures and
higher prices
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www.ihs.com/PricingPurchasing
• China Best
• China is overproducing as mills favor tonnage over profits
• Prices are often $150/metric ton lower than in the U.S., $70 below Europe
• Other Asia
• Low Chinese prices pressure Korea and Japan, who have excellent quality
• Europe
• Prices hover between those in Asia and North America
• Quality is often very high
• North America
• Well above those already mentioned, but delivery is fast and quality is high
• South America
• Protectionism makes South America one of the worst places to buy Worst
Where are the Bargains?
30
© 2013 IHS
www.ihs.com/PricingPurchasing
Hot rolled carbon sheet (Dollars per metric tonne)
• Demand is strong in NAFTA
and China, soft in Europe
• US price consistently higher
than others
• Price hike for 13Q4, probably
drops back in early 2014
• Advice: Locking minimizes
risk, but otherwise no reason
to rush
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400
500
600
700
800
900
1000
2009 2010 2011 2012 2013 2014 2015
United States Europe China
© 2013 IHS
www.ihs.com/PricingPurchasing
Plate (Dollars per metric tonne)
• Demand rises significantly in
2014
• Premium over sheet is much
narrower than normal
• Some rebound in 2014 as
premium partially returns
• China is far lower, giving
upside room
• Chinese weakness suppresses
Japan and Korea
• Advice: try to lock current
levels for 2014, especially
Asian prices
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400
600
800
1000
1200
2009 2010 2011 2012 2013 2014 2015
United States Europe China
© 2013 IHS
www.ihs.com/PricingPurchasing
Merchant Bar (Dollars per metric tonne)
• Demand rises in 2014 in line
with overall manufacturing
• Idle capacity is rampant
• USA prices dropped in 2013
to narrow the premium
• Still comparatively wide
• Little downside for Europe,
effectively none for China
• Advice: try to fight North
American price hikes. In other
regions, lock now if cautious,
buy spot if daring.
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500
600
700
800
900
1000
1100
2009 2010 2011 2012 2013 2014 2015
United States Europe China
© 2013 IHS
www.ihs.com/PricingPurchasing
Concrete Reinforcing Bar (Rebar) (Dollars per metric tonne)
• Demand rises in 2014
• United States
• Middle East/North Africa
• China-led Asia
• High amounts of idle capacity
• A premium exists, but not as
wide as for other products
• WARNING: Trade action
coming to the United States
• Higher prices?
• Lower in other markets?
• Advice: Buy soon. The price is
low, and the logical direction is
upwards.
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400
500
600
700
800
900
2009 2010 2011 2012 2013 2014 2015
United States Europe China
© 2013 IHS
www.ihs.com/PricingPurchasing
Special bars (SBQ) (Dollars per metric ton)
• The buying outlook is finally
improving
• New capacity is coming online in
North America
• Huge lead times are shrinking
• Demand is high but effectively near
a plateau
• Autos, energy are already strong
• Prices fall as allocation fades, but
remain elevated
• Some European SBQ mills are in
distress, & may be dragged under
by weakness in other products
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700
900
1,100
1,300
1,500
2009 2010 2011 2012 2013 2014 2015
Special Quality Bar Merchant Bar
© 2013 IHS
www.ihs.com/PricingPurchasing
Stainless (Dollars per metric ton)
• Input costs (surcharges) will rise
in 2014
• Nickel selling at/below cost
• Stainless mill capacity is high,
utilization is fairly low
• Prices will rise in coming years
• Ni, Cr, other alloy metals increase for
2014 and beyond
• Beware of labor and electricity
problems in South Africa
• Advice: buy ASAP
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2000
3000
4000
5000
6000
2007 2008 2009 2010 2011 2012 2013 2014 2015
United States Europe China
© 2013 IHS
• Sheet
• Sit on your wallet until February or March, unless you are offered a
full year at a reasonable prices
• Plate
• Lock in current bargains. 2014 will not explode, but right now there
is opportunity.
• Bar steel – Commodity grades
• Buy soon or sit until 2014Q2. Not extreme, but up.
• Watch out for US protectionism on rebar and wire rod
• Bar steel – Special bar
• Live hand to mouth. Prices should fall sharply in coming months.
• Stainless
• Buy now! This is our most clear cut advice.
2014 Buying Advice
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Thank you!
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IHS Pricing & Purchasing Service Coverage Across Industries and Geographies
North America Europe Asia-Pacific Rest of World Total
Electronic Components (1,000+ Prices) are available to add on to any of the P&P packages
Agricultural Modules: Grains, Sugar, Dairy, Oils, Livestock, Biofuels are available to add on to any of the P&P packages
Labor (200+ Wages) Labor (200+ Wages) Labor (100+ Wages) Labor (100+ Wages) TOTAL WAGES: 750+
Energy (100+ Prices) Energy (150+ Prices) Energy (10+ Prices) Energy (≈100 Prices) TOTAL ENERGY PRICES: 400+
Steel (50 Prices) Steel ( ≈50 Prices) Steel (20+ Prices) Steel (≈10 Prices) TOTAL STEEL PRICES: 100+
Non-Ferrous ( ≈50 Prices)
Non-Ferrous (20 Prices) Non-Ferrous (10+ Prices)
Non-Ferrous (2 Prices)
TOTAL NON-FERROUS PRICES: ≈100
Chemicals & Plastics ( ≈100 Prices)
Chemicals & Plastics (50+ Prices)
Chemicals & Plastics (≈50 Prices)
Chemicals & Plastics (2 Prices)
TOTAL CHEMICALS & PLASTICS PRICES: ≈200
Building Materials Capital Eq Paper/Packaging Logistics Indirect Spend
Building Materials Capital Eq Paper/Packaging Logistics Indirect Spend
Building Materials Capital Eq Paper/Packaging Logistics Indirect Spend
Building Materials Capital Eq Paper/Packaging Logistics Indirect Spend
TOTAL OTHER PRICES: 400+
TOTAL NORTH AMERICAN PRICES AND WAGES: 700+
TOTAL EUROPEAN PRICES AND WAGES: 400+
TOTAL ASIAN PRICES AND WAGES: 100+
TOTAL RoW PRICES AND WAGES: ≈200
GLOBAL PRICING COVERAGE: 1300+ Prices and Wages
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