ignite capabilities deck 2013 march

7/22/2019 Ignite Capabilities Deck 2013 March

1/30

Agency Capabilities


2/30

Jim Tobin & Marcie Brogan

founded Ignite Social Media in

2007, long before social mediamarketing was an industry.

Were proud to be a part of the

social media vanguard.


3/30

Were thinkers and doers,

strategists and technologists,poets and quants. Were 120

people strong in Cary, NC and

Detroit, MI.


4/30

We specialize in driving social

media marketing results for the

worlds largest brands. Ourexclusive focus has led to

unique insight, capabilities, and

processes for socializingconsumer brands.


5/30

We take a holistic marketing

approachwith our clients, but witha social-centric orientation.

Social media isnt a part of our

DNA, it is 100% of our DNA.


6/30

Our clients are household names.


7/30

Our primary offerings are:

Planning & StrategyThe foundation for all of your social media marketing programs.

Community ManagementDay-to-day content development, management, and optimization for

your core social media brand assets.

Social Media PromotionsSocialized marketing campaigns that grow audiences, cultivate

engagement, and drive cross-channel results.


8/30

Planning &Strategy


9/30

Weve honed theart and scienceof social media marketing

strategy planning on more than

100 engagements over the past 6years. Some clients own and

implement the plan, though most

hire us to put the plan intoaction.


10/30

Weve developed more than 100

social media marketing strategies.


11/30

We build social media strategies

that drive social amplification.

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YourBrand


12/30

CommunityManagement


13/30

Our core strength lies in our

ability to help clients build

strong, sustainable communityassets in key social media

channels. You probably already

our work.


14/30

Our community management efforts

begin with strategic foundations.


15/30

We create exponential improvement

in key social performance metrics.

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16/30

Social MediaPromotions


17/30

We develop memorable,

shareable social media

campaigns that grow socialaudiences, cultivate online

engagement, and drive cross-

channel results.


18/30

On a dollar-for-dollar basis,

social media marketing

campaigns are among the mosteffective media buys that a

brand manager can make. The

results speak for themselves.


19/30

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20/30

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The campaign drove:

25,000 social shares215,000 contest entries

120,000 new fans


21/30

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22/30

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23/30

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SamsungPicture Yourself


24/30

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The campaign drove:

5,200,000 impressions

100,000 new fans

Sub-5% new fan attrition


25/30

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26/30

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27/30

Social MediaROI


28/30

Our programs drive meaningful

business outcomes. Weve

developed six (and counting)ROI models to help our clients

understand how social media

impacts the bottom line:


29/30

Ignite Social Media ROI Models:

1.) The Amplification Model4-5 6.07 5-.2( %1 0-#1 1- 8.+ 17'#' %6$&'##%-"#9:0;-"# '1 : $&->&:6#=

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30/30

Lets talk.

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ignite capabilities deck 2013 march

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