covello 2014 capabilities deck
TRANSCRIPT
75 5th Street NW Suite 314
Atlanta, GA 30308
covello.co
our capabilities | 2014
hello, +
our capabilities | 2014 | page: 1
intro
who we are
how we rock
let us show you
why covello?
pg. 3
pg. 6
pg. 12
pg. 31
our capabilities | 2014 | page: 2
We’ve applied our disruptive thinking and
relational approach to produce solutions
that create tangible impact across multiple
industries.
the big picture
our capabilities | 2014 | page: 3
Relationships first; that’s what we’re all
about. As a collaboration engine, we help
empower and create opportunities for
disruption and growth in the areas of
people, spaces, and products focusing on
people…not just the outcome. We’d say
more, but pictures do a better job.
about us
our capabilities | 2014 | page: 4
An engineer turned entrepreneur, Michael
is one half of covello and bakes a lot of
banana bread. Other than making sure
people are taken care of, he spends some
of his time designing stuff and making up
silly characters and songs.
about us: Michael
our capabilities | 2014 | page: 5
A champion for startup culture and the
collaborative economy, M. Cole has
worked the C-suite to the off beat both
domestically and abroad. As the other half
of covello, he enjoys one-line karaoke and
doing backflips in Vegas on a rooftop bar.
about us: M. Cole
our capabilities | 2014 | page: 6
We focus on relationships and listening.
Then we apply some design thinking while
starting small to make sure we deliver truly
innovative and sustainable solutions.
our approach
exploration
ideation
prototyping
testing
iterate
our capabilities | 2014 | page: 7
our services
fishbowl finishUp dev ops
doershops jam sessions ptch prfct
fluid labs
channel
partnerships
science fairs creative spaces startup ladder
cutting room
floor
our capabilities | 2014 | page: 8
fishbowla “tables turned” approach to pitching
where major companies pitch their tech-
related projects or challenges to qualified
startups and creatives
fishbowl + finishUp
finishUpfinishUp is the art of combining
hackathons & sprints to identify and build
customer desired products
our capabilities | 2014 | page: 9
dev opswhether it’s a physical or digital product
we can support and help you from
prototype to sale
dev ops + doershops
doershopsfocused interactive workshops aimed at
“learning by doing” a particular subject or
concept by actually doing it
our capabilities | 2014 | page: 10
jam sessionsan informal gathering where people
connect and use exercises to spark
creativity around (technology related)
ideas, needs and challenges
jam sessions + ptch prfct
ptch prfctwe fix your pitch, make you a better
presenter, and help you deliver on
message
our capabilities | 2014 | page: 11
cutting room floorwe listen to your challenges, work within
your system, and create a process to help
you do things differently
cutting room floor + fluid labs
fluid labswe create mobile and versatile labs that
push the limits of new technology to
redefine possibility for our clients
our capabilities | 2014 | page: 12
channel partnershipsthere are tons of great products and
solutions out there. We find them (or they
find us) and we help them fill a void
channel partnerships + science fairs
science fairsa technology showcase, like the world’s
fair or CES, where you can touch and feel
the solutions in a more intimate setting
our capabilities | 2014 | page: 13
creative spacesneed a creativity or collaboration boost;
whether it’s a collaborative space or
makerspace; we can build it
creative spaces + startupLadder
startupLadderhelping startups…startup through
business development, mentorship, and
assistance with product development
our capabilities | 2014 | page: 14
the challenge: Chick-fil-A wanted to think
about how to make their remarkable
movement more engaging and digital
case study: Chick-fil-A
jam session
the approach: We conducted a jam
session with some experts from our
collective at Chick-fil-A’s Innovation Center
called “Hatch”
the impact: We generated new ideas and
a plan to prototype a solution that can be
tested and implemented to advance the
movement
services:cutting room floor
our capabilities | 2014 | page: 15
the challenge: AT&T wanted to quickly
build a prototype to demonstrate a new
technology platform for productization
case study: AT&T
the approach: We quickly assembled our
team and worked from ideation to
prototype launched and created and
maintained a lab space for the project
the impact: We built a new platform that
has been demoed at CES and E3 and
which we will spin-off as it’s own startup
services:dev ops fluid labs creative spaces
our capabilities | 2014 | page: 16
the challenge: Panasonic and Intel
wanted a organic way of engagement at
the Consumer Electronic Show (CES)
case study: CES
the approach: Hired to increase the
consumer experience and communicate
valuable insights of products and services
the impact: Panasonic and intel both
received higher than normal engagement
marks which exceeded their expectations
services:collaborate, learn and grow
our capabilities | 2014 | page: 17
the challenge: To increase the Foundry’s
engagement with the local tech scene
specifically, students, startups and
corporate innovators
case study: AT&T Foundry
the approach: We leveraged relationships
and partnered on hackathons, pitches and
programming to produce measurable ROI’s
the impact: An increase in the number of
student and community engagement
deepening a pipeline or resources/talent to
hire. A boost to its market presence.
services:collaborate, learn and grow
our capabilities | 2014 | page: 18
the challenge: The GT Alumni Association
wanted to think differently about their
alumni workshops
case study: GT AA
the approach: We looked at their interests
and ran a design thinking workshop to
engage the alumni
the impact: A well attended event which
gave participants a fresh perspective on
how to successful approach problem
solving via design fundamentals
services:doershop
our capabilities | 2014 | page: 19
the challenge: Microsoft wanted to
engage with local startups to encourage
the use their resources and products.
case study: Microsoft
the approach: We strategically plugged-in
Microsoft into “best-fit” environments with
the local startup ecosystem
the impact: Several startups engaged and
now are partnering/working with Microsoft
to include using their resources and
products
services:collaborate, learn and grow
our capabilities | 2014 | page: 20
the challenge: The Children’s School
wanted to rethink how they educated their
students
case study: TCS
the approach: We talked through their
goals and created a design thinking
workshop tailored to their needs
the impact: The workshop helped spark a
new approach and instilled confidence in
the teachers to try new things in their
classrooms–Innovation
services:
doershopcutting room floor
our capabilities | 2014 | page: 21
the challenge: Midtown Alliance wanted to
migrate their data to a CRM to become
more efficient as an organization
case study: MTA
the approach: We accessed all their
needs through individual and group
interviews and built out a solution
the impact: Midtown Alliance actively uses
the CRM and work together more
collaboratively as an organization
services:
dev opscutting room floor
our capabilities | 2014 | page: 22
the challenge: The law firm MML wanted
to rethink the way they practiced law and
dealt with clients
case study: MML
the approach: We talked through their
current process and settled upon a
process to try
the impact: We created a booklet and are
working on a few trial cases before
releasing it to the world
services:dev ops doershopcutting room floor
our capabilities | 2014 | page: 23
the challenge: APS had some challenges
they wanted to solve around parent
communication and bus tracking
notification
case study: APS
the approach: We assembled a team and
met with them to build out a prototype and
continued the development of several
application
the impact: Completing bus tracking app
prototype and we’re working to create a
Parent Portal as well as ideating around
other solutions to develop
services:dev ops finishUp fishbowl
our capabilities | 2014 | page: 24
the challenge: During the colab summit
we were able to host a salon focusing on
an interesting collaboration topic
case study: Gensler
the approach: We partnered with Gensler
(global architect and design firm) to cohost
a salon on the topic of the Future of Work
and Collaboration
the impact: The salon sold out within its
first hour and was well attended, leaving
participants with some great takeaways
and information
services:doershop
our capabilities | 2014 | page: 25
the challenge: Help create a simple
prototype app to help groups make faster
decisions
case study: Sorting Cat
the approach: We engaged some of our
collective team to rapidly produce a
prototype to play with and use
the impact: We demoed the prototype with
the client and are moving to test it on a
larger scale
services:dev ops jam session
our capabilities | 2014 | page: 26
the challenge: PartPic, a local startup,
needed specialized technical talent to build
an MVP
case study: PartPic
the approach: We engaged our network to
find the talent and introduce them to the
startup
the impact: The two parties agreed to help
build out the product and are currently
working together to move it forward
services:startupLadder
our capabilities | 2014 | page: 27
the challenge: ecommHub needed help
with their culture as they were ramping up
and hiring new employees
case study: ecommHub
the approach: We spent time helping
define their culture and roles they needed
in order to grow correctly
the impact: The “culture canvas” we
helped them create is still being used
today as part of their hiring process.
services:startupLadder jam session
our capabilities | 2014 | page: 28
the challenge: keyp needed help getting
exposure and getting the word out about
it’s technology
case study: keyp
the approach: We entered and coached
them through competitions and set up
meetings with prospects and investors
the impact: They took top 3 in Business
Launch competition and is growing their
team, seeking to raise a round and getting
their first customers
services:startupLadder ptch prfct
our capabilities | 2014 | page: 29
the challenge: metrotech needed help
getting exposure and raising another round
of funding.
case study: metrotech
the approach: We introduced them to
several investors and potential customers,
while helping coach them.
the impact: They are close to closing their
round and in talks with several people to
start pilots.
services:startupLadder ptch prfct
our capabilities | 2014 | page: 30
the challenge: AT&T U-verse wanted
some unique apps that would set them
apart from their competitors.
case study: AT&T
the approach: We assembled a team and
created some simple prototypes we
pitched to them based on their needs.
the impact: We are moving forward with a
few of the concepts and pitching it to
senior level executives for funding their
deployment.
services:
dev opscutting room floor
our capabilities | 2014 | page: 31
why covello
We work with you to discover what the
opportunities and challenges are in order
to define new solutions then, collaborate to
foster innovation within your ecosystem.
Our goal is to make sure you succeed and
create a real impact. We’re not interested
in doing anything for the heck of it, but only
things that produce a tangible result.
our capabilities | 2014 | page: 32
why covello
And we work with some world class
people who love what they do.
Vince Baskerville
Sr. UXer Pardot
Wayne Li
GT Professor
Florian Vollmer
CEO inrealityShane Matthews
ATDC/ Innovator
Dawn P Jackson
The Weather Company
Greg Chambers
Candid Partners/
Coca Cola
Karl Ronn
Portfolio Partners
Eli Phetteplace
The Weather Company
75 5th Street NW Suite 314
Atlanta, GA 30308
covello.co
contact us for more + pay it forward
thank you, +