ifas-ver2.ppt

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Internal Factor Analysis

Summary (IFAS)Information Technology

November 18, 21!

"resente# byNitin KhattriAmit KumarAshish JhaAmeya V Lakhe

Manish Pandey


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2

Agen#a

$%I& Frame'or

IT In#ustry &vervie'

ell Inc* IFAS

A++le Inc* IFAS

Intro#uction to IFAS


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3

Agen#a

$%I& Frame'or


ell Inc* IFAS


A++le Inc* IFAS


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&bectives

4

How can a frm identiy its strengths andweaknesses?

What are frms core com!etencies?

"an you create a sustaina#$e com!etiti%ead%antage?


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Strengths an# -eanesses

5

&oa$'

(#)ecti%e assessment o strengths andweaknesses to'

identiy* !rotect and de!$oy resources*

understand ca!a#i$ities and de%e$o! corecom!etencies+

Assess strengths and weakness'

,e$ati%e to com!etitors and

-m!ortant to customers+


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Internal Factor AnalysisSummary (IFAS)

Internal Factors Weight Rating

Weighted

Score Comments

1 2 3 4 5

1.00

Strengths

Weaknesses

Total Weighted Score

Notes: 1* List o!!ortunities and threats ./012 each3 in co$umn 1+ 2* Weight each actor rom 1+2 .Most -m!ortant3 to 2+2 .Not-m!ortant3 in "o$umn 4 #ased on that actors !ro#a#$e im!act on the com!anys strategic !osition+ 5he tota$ weights must sum to1+22+ !* ,ate each actor rom / .(utstanding3 to 1 .Poor3 in "o$umn 6 #ased on the com!anys res!onse to that actor+ .* Mu$ti!$yeach actors weight times its rating to o#tain each actors weighted score in "o$umn 7+ /* 8se "o$umn / .comments3 or rationa$eused or each actor+ 0* Add the weighted scores to o#tain the tota$ weighted score or the com!any in "o$umn 7+ 5his te$$s how we$$the com!any is res!onding to the strategic actors in its e9terna$ en%ironment+Source: 5+ L+ Whee$en and J+ ;+ Hunger* trategic actors Ana$ysis >ummary .=A>3+@ "o!yright 1BB1 #y Whee$en andHunger Associates+ ,e!rinted #y !ermission+


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The Internal nvironment

A++roaches to &rganiationalAnalysis

7

"an use resourceC#ased a!!roach

"an use %a$ue chain ana$ysis

"an use unctiona$ resource ana$ysis


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Agen#a


$%I& Frame'or

A++le Inc* IFAS


ell Inc* IFAS


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The $%I& Frame'or

9

our -m!ortant Duestions'

-s the resource $a$ua#$e?

-s the resource %are? -s the resource Imita#$e?

"an the &rganiEation make use o it?


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A++lying the $%I& Frame'or

10


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%esource 3ase# $ie'

11


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Internal Analysis

12

5e$$s us'

What the frms shou$d do* gi%en the re$ati%estrength and weakness o resources andca!a#i$ities

Managers Jo#'

Fund$e resource and "a!a#i$ities to achie%ecom!etiti%e ad%antage

V,-( ramework he$!s manager recogniEesources o com!etiti%e ad%antage


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$%I& Analysis4 A++le

13

Resource/Capability

Does ithaveValue?

Is itRare?

Is itInimitable?

Is the companyOrganized toeploit thisresource/capability

!he "rand #es #es #es #es

$upply Chain%anagement

#es #es #es #es

!op &ecutives #es #es #es #es

'nternational(roduct Distribution #es )o )o #es


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Agen#a

IT In#ustry 5 An overvie'


$%I& Frame'or

ell Inc* IFAS

A++le Inc* IFAS


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In#ian IT In#ustry 5 An&vervie'

15


16/3216


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17


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18


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In#ian IT In#ustry 4 -eaness

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Lower !roducti%ity $e%e$s+

Higher attrition rate+

"ost o te$ecom and network inrastructure

is much higher in -ndia than in the west+ >ti$$ on the $ower $e%e$ o %a$ue chain+

Po$itica$ o!!osition rom de%e$o!edcountries+

Weak domestic market+ Loca$ inrastructure+


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Agen#a

A++le Inc* IFAS


$%I& Frame'or

IT In#ustry4 An &vervie'

ell Inc* IFAS


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66 INT%&7TI&N

21

;e$$ -nc+ is an American mu$tinationa$

cor!oration headGuartered in ,ound ,ock* 5e9as* that de%e$o!s* se$$s* re!airs andsu!!orts com!uters and re$ated !roducts andser%ices+

;e$$ is 6rd Largest P" %endor and 1 shi!!ero P" monitors in wor$d+

More than 112*222 em!$oyees wor$dwide

More than 6*222 !atents across the wor$d

AcGuired Perot>ystems* "redant 5echno$ogies*&a$e techno$ogy etc as ste! to #ecome $eaderin ser%er techno$ogy and data storage s!here+


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Internal Factor Analysis Summary(IFAS)9 ell Inc*

InternalFactors Weight Ratin

g

WeightedScore

1 2 3 4

1.00

Strengths

• Product reliability and performance

• Customized products where customers can decide thespecications they want on their products

• Direct sales model which helps the company collectconstant feedback

• Competitie pricin!

Weaknesses• "i!h dependence on PC products

• #o business diersication

• $inimal inestments in %esearch and Deelopment

Total Weighted Score

3.15

&1'

&2(

&1'

&1'

&1(

&1(

&1'

3

4

3

3

3

3

4

&)'

&*(

&4'

&4'

&3(

&3(

&+(


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As+ect $alue

%arity Imitability

&rganisation

om+etitive

A#vantag

e"ricing Ies No Ies Ies Parity

ustomiation

Ies Ies No Ies >ustained

:areting Ies No Ies Ies 5em!orary

irect Sales Ies No Ies Ies Parity

ell $%I& analysis


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24

Agen#a

A++le Inc* IFAS

ell Inc* IFAS


$%I& Frame'or

IT In#ustry4 An &vervie'


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A""6 INT%&7TI&N

25

A!!$e -nc+* ormer$y A!!$e "om!uter* -nc+ is

an American mu$tinationa$ cor!orationheadGuartered in "u!ertino* "a$iornia* thatdesigns* de%e$o!s* and se$$s consumere$ectronics* com!uter sotware and !ersona$

com!uters

A!!$e is thewor$ds secondC$argest inormation techno$o

gy com!any #y re%enue ater >amsung =$ectronics* andthe wor$ds thirdC$argest mo#i$e !hone maker ater >amsung and Nokia

http://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companieshttp://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companieshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Samsung_Telecommunicationshttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Samsung_Telecommunicationshttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companieshttp://en.wikipedia.org/wiki/List_of_the_largest_information_technology_companies


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&NTIN7;

26

-ts consumer sotware inc$udes the (> and

i(> o!erating systems* the i5unes media#rowser* the >aari we# #rowser* and the iLieand iWork creati%ity and !roducti%ity suites+

;uring the frst f%e years o o!erations*re%enues dou#$ed e%ery our months* ana%erage growth rate o 22+

-ts #estCknown hardware !roducts are the Mac$ine o com!uters* the iPod music !$ayer* theiPhone smart!hone* and the iPad ta#$etcom!uter

http://en.wikipedia.org/wiki/OS_Xhttp://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/Operating_systemhttp://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/OS_X


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&NTIN7;

27

As o May 4216* A!!$e maintains 72 retai$

stores in ourteen countries as we$$ as theon$ine A!!$e >tore and i5unes >tore* the$atter o which is the wor$ds $argest musicretai$er+

A!!$e is the $argest !u#$ic$y tradedcor!oration in the wor$d #y marketca!ita$iEation* with an estimated %a$ue o

8>O71/ #i$$ion as o March 4216

(n >e!tem#er 62* 4216* A!!$e sur!assed"ocaC"o$a to #ecome the wor$ds most%a$ua#$e #rand in the (mnicom &rou!s Fest&$o#a$ Frands re!ort


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IFAS :AT%I<

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Item =ey internal factor -eight

%ating

score

>5,=N&5H1 A!!$e is the most customerCocused

#usiness+ 5hey are a#so$ute$yo#sessed with the customer+

2+12 7 2+72

4 "ustomer $oya$ty that makes thecustomer !rice insensiti%e

2+2B 7 2+6Q

6 No de#ts means A!!$e can in%est inother sectors

2+12 7 2+7

7 =9isting !roducts are o high Gua$itywhi$e com!ared to com!eting!roducts in themarket+

2+2 6 2+41

/ -t has succeeded in #ui$ding an image

on !ro%iding good %a$ue + 2+2B 7 2+6Q


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IFAS :AT%I<

29

Item =ey internal factor -eig

ht

%atin

g

scor

e0 >trong #rand that is Guite !o!u$ar

among the A!!$e customers *1 . *.

> A!!$e !roducts are hard to imitate*> ! *21

8 Ad%ance team consisting oe9ecuti%es in to conduct inte$$igence

on !otentia$ com!etitors+

*? . *!0


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IFAS :AT%I<

30

Item

=ey internal factor -eight

%ating

score

-A=NSS

1 Poor re$ations with other key !$ayers$ike Microsot *> 2 *1.

2 A!!$e is too much de!endent on

!roduct $aunch *8 ! *2.

! A!!$e em!hasiEed its highC!rice

!ri%ate $a#e$ .Va$ue3 and continued

to increase !rice

*8 ! *18

. >trong !resence on$y $imited to ewcountries

*0 2 *1

Total 1 !*!0


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&N67SI&N

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-A> matri9 shows the inormation re$ated tostrategy ormu$ation* A!!$e achie%ed an o%era$$o 6+6Q tota$ weighted score #ased on the 1C7sca$e+ rom here we can rea$iEe that thecom!any is successu$ interna$$y+


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