iea dsm task 24 storytelling methodology
TRANSCRIPT
Subtasks of Task XXIVsocial media and
Task XXIV
Dr Sea Rotmann Operating Agent
Graz Task 24 Workshop, October 14, 2014
STORYTELLINGThe universal language
IEA DSM TASK 24
2
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
2
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
2
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research
2
Subtask I - Helicopter OverviewPremise for Task XXIVStorytelling
Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals)
Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research
We all turn everything into a narrative in order to remember it
Target Audience of Task XXIVA shared language for collaboration?
Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature. Paul Zak, Neuroeconomist
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"The Interpreter" - is a left hemisphere function that organises our memories into plausible stories. Michael Gazzaniga, Cognitive Neuroscientist
Evolution has wired our brains for storytelling. A story, if broken down into the simplest form is a connection of cause and effect. We make up (short) stories in our heads for every action and conversation. Whenever we hear a story, we want to relate it to one of our existing experiences. Uri Hasson, psychologist
The ‘narrative turn’: Storytelling sociology views lived experience as constructed, at least in part, by the stories people tell about it. Berger & Quinney, sociologists
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
5
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24
5
Some special features of Task XXIV
Text
Premise for Task XXIVThe story of Task 24http://vimeo.com/54915316
Subtasks of Task XXIVInterdisciplinary silos
Subtasks of Task XXIVInterdisciplinary silos
Subtasks of Task XXIVEureka!
Subtasks of Task XXIVEureka!
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Subtasks of Task XXIVCountry storiesIEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
The New Zealand energy story
Sea Rotmann and Janet Stephenson
demand-side^
Norwegian Energy Story
Subtasks of Task XXIVCountry storiesIEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
The New Zealand energy story
Sea Rotmann and Janet Stephenson
demand-side^
Norwegian Energy Story- a true frontier story of DSM roll-out in South Africa !
BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria)
The Good, the Bad and the Ugly
17 March 2014
Subtasks of Task XXIVCountry storiesIEA DSM – Task XXIV
Belgian Story
Brussels, September 7, 2012
Swiss Energy Strategy and research projects
concerning behavior change
Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy
Workshop IEA DSM Task 24, 15.10.2013
The New Zealand energy story
Sea Rotmann and Janet Stephenson
demand-side^
Norwegian Energy Story- a true frontier story of DSM roll-out in South Africa !
BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria)
The Good, the Bad and the Ugly
17 March 2014
Once upon a time... in the ancient kingdom of Sweden, the oil shock reverberated through the halls of power.
Every day... policymakers from all colours came together and created policies to reduce energy use in industry, buildings and transport to become less dependent on fossil fuel imports.
But, one day... the clever Swedes came up with a solution to replace fossil electricity with nuclear and thus encouraged their people to use more electricity, especially for heating. This also made it very cheap and thus invisible. People forgot about the oil crisis.
Because of that... Electricity production almost doubled! The economy flourished, people bought a lot of energy using stuff and the ICT sector flourished. The Government even encouraged people to buy computers by removing the sales tax.
However, not all Swedes were this wasteful. Some inventors formed energy associations that continued to work on clever solutions to reduce energy use.
But then... was a reform of the electricity market which ended up making the bills go up.
On top of that, came the Stern report and Al Gore winning the Nobel Peace Price, not to mention the Power Aware Cord!
Because of that... The Swedish Government realised that the focus needed to turn to reducing energy use and CO2. It introduced a carbon tax and certificates on renewable energy to subsidise converting from fossil fuels to renewables. This included really innovative heatpumps and Central District Heating, as well as waste to energy converters.
So, finally... The Swedes reduced their CO2 emissions hugely and have a goal to be free of fossil fuel imports.
And, ever since then... The Swedes are world leaders and act as the moral conscience despite still having really comfortable lifestyles. The end.
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors
Subtasks of Task XXIVenergy stories: sectoral
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Energy Behaviour Challenge 1
Changing household energy culturesA research perspective
Fuel efficient driving behaviour in the light vehicle fleet
15 February 2013 | Jörn Scherzer | Transport Partnerships
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
13
Different stories*
*See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings.
14
Subtask I - Helicopter OverviewPremise for Task XXIVTypes of stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
15
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
15
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
15
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses.
Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper.
But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2.
Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal.
But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers!
Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed.
So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills.
And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen.
15
Subtask I - Helicopter OverviewPremise for Task XXIVthe short stories: retrofitting
example: insulation subsidies
But over the ditch, it got more serious...
example: insulation subsidies
But over the ditch, it got more serious...
example: insulation subsidies
But over the ditch, it got more serious...
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories• Stories based on how the models of understanding behaviour would be perceived by the end users
18
The story of neoclassical economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying (part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
18
The story of neoclassical economics and retrofitting
Money makes the world go round
You need to change your home’s energy use and we will help you by paying (part of) its retrofitting
By the way, you need to pay up first and it might take a while before we pay you back
The info we need from you will teach you all you need to know.
You only need to make a one-off decision to invest
We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it!
If you do not understand the technology, just don’t touch the buttons…
You will save money for a nice weekend to the Bahamas
You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved
What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course!
We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings
But if you want to know how much energy you saved, buy a metering device.
19
The Monster
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (Subtask 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (Subtask 1)• Personal energy stories of our experts
Subtasks of Task XXIVenergy stories: personal
Subtasks of Task XXIVenergy stories: personal
YOUTUBE: https://www.youtube.com/watch?
v=wbe83S8FfO0&list=UU_p3PlWDpLyDBh8TwUBmVHQ
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)• Personal energy stories of our experts (ST 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST 1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)• Personal energy stories of our experts (ST 5)• Telling DSM stories in different genres (ST 5)
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
23
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
Number 8 Wire
a classic tale of grid challenges and opportunities
IEA Demand Side Management Programme
Once upon a time
1
A love story about warm, dry homesWarm Up New Zealand: Heat Smart
17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
Love conquers all
Subtasks of Task XXIVTHE HITCHHIKER’S GUIDE to DSM
Rule #1A 3-part story of daring research collaborations on energy
behaviour and demand response
Target Audience of Task XXIVTask 24 uses different storytelling methods
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)• Personal energy stories of our experts (ST 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)• Personal energy stories of our experts (ST 5)• Telling DSM stories in different genres (ST 5)
Target Audience of Task XXIVTask 24 uses different storytelling methods
• Telling the stories of the Task and our workshops (ST1 & 5)• Country stories to get overview of country-specific contexts for Subtask 4• Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)• Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)• Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)• Personal energy stories of our experts (ST 5)• Telling DSM stories in different genres (ST 5)• Telling the ‘human’ story of the Energy System (Extension)
25
Target Audience of Task XXIVAnother way we could look at the Energy System
26
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
26
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
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Growth in global population
Climate change
Pressures
Challenges Challenges
Ocean acidification
Air pollution
Increasing consumption of resources
Lowering emissions will require changes in patterns of production and consumption, but need not result in
SOCIAL AND ECONOMIC CHALLENGES
“Collaborative multi-stake-holder action is required as businesses, governments, or civil society alone do not have both the tools and the authority to tackle systemic risks”
“Global Risks 2014”,World Economic Forum
ENVIRONMENTAL CHALLENGES
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Reduced qualityof freshwater
Biodiversity loss
26
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
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26
Subtask I - Helicopter OverviewPremise for Task XXIVStorytellingSuccesses
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27
How to evaluate the impact of storytelling?
Is this a testable hypothesis? (eg testing recall)
Is there less bias when telling facts in a narrative format rather than in ‘hard’ figures, facts and stats?
How else can we evaluate the impact of this methodology especially seeing we will keep using it and delving further into it with the different Behaviour Changers?
What is the MORAL of the story? Is it different for everyone? Is it interesting to evaluate why it is different?
28
How to visualise Energy? Behaviour Change?
