vicente carabias hütter iea dsm task 24 workshop dsm in switzerland

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Zürcher Fachhochschule Insights from Switzerland: Applied Behaviour Change Models, Case- Studies and Programmes NTNU Research frontiers day, Trondheim, 27.5.2013 Vicente Carabias, Evelyn Lobsiger-Kägi, Dorrit Marti ZHAW Institute of Sustainable Development

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Page 1: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

Zürcher Fachhochschule

Insights from Switzerland: Applied Behaviour Change Models, Case-Studies and Programmes

NTNU Research frontiers day, Trondheim, 27.5.2013Vicente Carabias, Evelyn Lobsiger-Kägi, Dorrit MartiZHAW Institute of Sustainable Development

Page 2: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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ZHAW Zurich University of Applied Sciences

solution

School ofManagement

and Law

School of Architecture, Design and Civil Engineering

School of Engineering

School of Life Sciences and

Facility Management

School of Applied Linguistics

School of Social Work

School ofApplied Psychology

School of Health Professions

R&D project solutionsCooperation ZHAW

companies, organizations, state

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Page 3: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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ZHAW Institute of Sustainable Development

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Page 4: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Energy Consumption in Switzerland 2011(SFOE Swiss Federal Office of Energy)

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To achieve Energy Transition by 2050, we need

Increased energy saving(energy efficiency)

Expansion ofrenewable energies

Expansion of smart gridand energy research

Electricity

Gas

Motor fuels

Fuel oils

Page 5: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Drivers & Barriers for the Energy Transition

Drivers: Political support Security of Supply Liberalisation of Electricity Market Reduction of GHG Technological Development

Barriers: Lack of Norms and Data Protection Planning Reliability & Funding New Business Models Smart Grid Integration Infrastructural and Financial Impediments

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Page 6: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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IEA Demand Side Management Task XXIV:Behaviour Change – from theory to practice

DSM aims at releasing the vast potential for cost-efficient energy efficiency that is locked in on the demand side (i.e. with the energy user).IEA DSM Task links behaviour change research with successful policy implementation and outcome evaluation.

• Subtask 1: Behaviour Change models, frameworks & disciplines• Subtask 2: Case-studies of DSM programmes & projects in the areas of

- Smart Metering (EWZ, EKZ, Customer Portal Munx)- Transport (Swiss2Grid)- SMEs (EnAW-Model)- Building retrofits (Swiss Building Retrofit Programme)- Policy / legislation (2000W society)

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Page 7: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Models of Understanding Behaviour Change (selection)

• Economics:– Classical economic theory (rational choice)– New economics– Evolutionary economics– Behavioural economics

• Psychology:– Cognitive psychology /

Theory of Planned Behaviour– Learning psychology– Social psychology (diverse approaches)

• Sociology:– Community-based behavioural change– Cultural aspects of consumption– Sociotechnical Practice Theory

• Policy:– Reflexive and deliberative governance– Nudging

Red: Contributions by ZHAW

• Communication Theory:– Social marketing– Customer Segmentation

• ICT / agent based modelling:– Change agents– Semantically enhanced ecomaps

on sustainable living

• Law:– Importance of law in DSM and

behaviour change, e.g. regulatory impacts

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Page 8: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Applying behavioural economics to energy consumption reduction by Lalive et al. (2012)

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Page 9: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Behavioural model of residential energy useby van Raaij and Verhallen (1983), used in the Smart Metering Study EKT, Switzerland

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Page 10: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Steering of specific appliances EKT by C. Hertach (2012)

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Page 11: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Criteria

- «Energy saving – saving money –winning»

- Strong visualisation and analogies(efficiency label)

- Easy to understand- Peer-Comparison- Recompense: Credits for shopping

- Open to all(not only distribution network)

- With/without Smart Meter

Repower: Munx Webplatform

Visualisation of the energy consumption

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Page 12: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Theory of Planned Behaviour (TPB) by Ajzen (1991)

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Barriers

Contextual Factors

Page 13: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Share of MINERGIE-Standards in New Buildings

Retrofit Plus Energy

New Plus Energy Building

Minergie-P-Eco

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in %, 1998-2008

Page 14: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Industry & Services: Mutual Learning

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Page 15: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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2000 Watt Society by Novatlantis (2011)

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Efficiency

&

Sufficiency

Substitution

Page 16: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Technical options are known … by Novatlantis (2011)

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Page 17: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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or…

12'000 or… 2'000 Watt ?

or…

or…

or…

or…

or…

or…

or…

or…

… but the lifestyle parameters by Novatlantis (2011)

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Page 18: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Behaviour Barriers by Barenergy (2010)

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Page 19: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Measures to overcome Barriers by Barenergy (2010)

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Page 20: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Research outlook:Swiss Competence Centers for Energy Research

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SCCER1 Efficiencyin buildings

SCCER2 Grids& energy systems

SCCER3 Storage ofelectricity & heat

SCCER4 Supplyof energy

SCCER5 Economy,environment, law, behaviour

SCCER6 EfficientMobility

SCCER7 Biomass

SCCER onSolar energy

Page 21: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Swiss Competence Centers for Energy Research

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SCCER5 Economy, environment, law, behaviour

Page 22: Vicente Carabias Hütter IEA DSM Task 24 workshop DSM in Switzerland

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Sustainable Energy Systems

Thank you for your attention!Vicente [email protected]

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