SIMPLY DELIVERING LAUNCH EXCELLENCE

DO YOUR GEOGRAPHICALLY DISPERSED TEAMS FAIL TO ALIGN THEIR OBJECTIVES?

Through our high-touch consulting interactions we help your regional, global and local product launch teams to achieve energy, focus and alignment.

ARE YOU A LOCAL AFFILIATE TASKED WITH AN AMBITIOUS LAUNCH PLAN AND A LIMITED TIMELINE?

Our experts work with you at an affiliate level to distill your current product launch plan into one which is focused, practical, achievable and fully optimised for your timeline and local environment.

DOES YOUR GLOBAL HEALTHCARE LAUNCH LACK A SHARED MANAGEMENT AND REPORTING CAPABILITY?

Using our unique launch excellence solution, ‘Ignite’, you can structure, measure, and track progress across all areas of your healthcare product launch anywhere.

THINK GLOBAL, ACT LOCALALIGNING GLOBAL PLANNING, ENABLING LOCAL DELIVERY

HELPING YOU ACHIEVE A STATE OF LAUNCH EXCELLENCEINNOVATIVE EDGE DEVELOP PARTNERSHIPS WITH YOUR TEAM TO SIMPLIFY AND ENHANCE THE PROCESS OF BRINGING YOUR NEW PRODUCT TO MARKET

At Innovative Edge we have a proven track record, spanning over 10 years, of helping many of the world’s healthcare companies drive towards and maintain a state of launch excellence.

We simplify the process of launch by validating and tailoring your activities, providing simple technology solutions, and sharing our expertise to realise the full potential of your launch.

Caring about our work, our relationships and the value we provide to clients is a daily ambition underpinning all we do.

LAUNCH CHALLENGES VS. OUR APPROACHTAKING A CLINICAL APPROACH TO BUILDING LAUNCH CAPABILITY

THE CHALLENGE

Lack of understanding on what to do, when to do it, and what to expect as outcomes

Poor alignment and non-adherence to defined launch plans

Use of inappropriate technology such as Excel and PowerPoint with limited visibility, tracking and management of the launch status

A mind-set engaged around ‘fire-fighting’ rather than a focus on delivering Launch Excellence

Layers of complexity fuelling an already pressured environment

Starting the process too late, creating an environment of panic, urgency, and fear

An overly complex and confusing launch framework

Spiralling and unchecked costs

OUR APPROACH

Validation of your process, plan and expected outcomes by senior industry practitioners

Drive understanding of local business needs and dynamics, and implement a consistent global plan with local specificity

Deploy a simple to use solution which aligns teams and drives a consistent approach, whilst being easy and compelling to use

Simplify, engage and activate the organisation around what launch looks and feels like

Optimising team objectives and activities based on best practice benchmarks and ‘what works’

Make use of the available time to maximum effect, using our experts to validate your approach

Our proven methodology allows you to identify and focus on what really drives success

Real time reporting keeps you informed before costly mistakes are made

Launching a new product is always a challenging prospect, but making the most of your launch and achieving a state of Launch Excellence requires precision work, demanding the very best out of your strategy, systems, and people.

Our simple process centres around removing complexity, ambiguity and outdated technologies, instead focussing on the three key steps that really make all the difference...

TRUST AND UNDERSTANDING COME AS STANDARDYOU’RE IN SAFE HANDS

OUR APPROACH IS SIMPLEA CLEAR PATH TO LAUNCH EXCELLENCE

1. ASSESS Leveraging our combined expertise we conduct an initial assessment of your launch readiness. A combination of engagement methods reveal your current and projected launch state. We compare this to our benchmarks and set a trajectory for you to follow. We then start to finesse your launch plans whether global, regional or local, injecting best practice and pragmatism. We can take a look at your connection capabilities including technology support, communications processes and the cultural aspects of the teams involved. This is all played back to you for internal review in a cohesive and practical document to help facilitate the next steps in the journey...

2. IMPLEMENTHere you’ll be working closely with our seasoned industry practitioners to energise your teams around the revitalised plan. They’ll guide, challenge and validate your progress, from the first cut through to regular stakeholder business reviews. You’ll benefit hugely from their experience in what works (and what doesn’t), and the continuity gained during the process. The same team that runs the sales process stays on the project throughout. Implementation can include the technology aspects - integrating the plans into our online platform “Ignite” which delivers a single, aligned view of the plan to all stakeholders, wherever they may be. Comprehensive support and software upgrades make sure that your launch capability stays current and relevant as your journey continues...

3. CONNECTThe execution phase of our approach. Our launch excellence team will continue to engage you on a regular basis, providing tailored counsel and support. Our Ignite account managers ensure that you get the optimum value from the technology, making sure that the platform remains engaging and elegant for the teams involved in delivering the plan. Ignite will deliver far higher levels of alignment, communication and sharing than you’ve seen before, making the flow of ideas and sharing of best practice a reality. New launch plans can utilise the elegant interface and powerful reporting from Ignite, facilitating a rapid and engaging start-up every launch. Before you know it you’ll be experiencing launch excellence like never before.

IT’S AS SIMPLE AS 1-2-3

Our more than 10 years’ experience partnering with leading Healthcare manufacturers and successful brand champions has driven launch excellence deep within our DNA.

Our unique and proven 1-2-3 approach truly delivers, and we would be delighted to share real-life case studies with you to bring this to life.

Join other companies who have decided to take launch excellence to a new level by talking to a member of our team today. Make sure your next launch is the success it deserves to be.

You can start where you like and our interventions can be as big or small to suit your needs and your budget.

Don’t delay – start your journey today.

Call +44 (0)1892 825 110 Email launch@innovative-edge.co.uk Visit www.innovative-edge.co.uk

REALISE YOUR POTENTIAL TODAYAT INNOVATIVE EDGE, OUR MISSION IS TO SIMPLY DELIVER LAUNCH EXCELLENCE

SIMPLY DELIVERING LAUNCH EXCELLENCE