ie application 2015_mettler, daniel
TRANSCRIPT
Daniel Mettler
IE Application 2015
Master in Management
July 13, 2015
July 13, 2015 – IE Application 2015 / Master in Management2
Question
K. If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?
GERMANY
July 13, 2015 – IE Application 2015 / Master in Management3
When it comes to sports, I would include an adidas football in the time capsule since football and adidas have a long tradition in Germany
Sport
In 2014, Germany won the world championship in Brazil, playing with an
adidas football
Adidas is the biggest German sports retailer
July 13, 2015 – IE Application 2015 / Master in Management4
In terms of fashion, I would include leather breeches, which are called “Lederhosen” in Germany
Fashion
“Lederhosen” are especially famous in the Southern part of Germany
(Bavaria) where they are considered as workwear or leisurewear for men
The equivalent for women is called „Dirndl“ and cannot be missing in the time capsule
July 13, 2015 – IE Application 2015 / Master in Management5
Instead of wearing “Lederhosen”, women traditionally wear a “Dirndl” in the South
Fashion
July 13, 2015 – IE Application 2015 / Master in Management6
The German “Schlager” music is pervasive in Germany, so I would include a CD of the most successful singer, Helene Fischer
Music
The song “Atemlos” was her most successful song and released in 2013
„Sendung mit der Maus“ and „Das Sandmännchen“ have been watched by children ever since and can not be missing in the capsule
July 13, 2015 – IE Application 2015 / Master in Management7
TV
„Sendung mit der Maus“ has been screened since 1971 and teaches children basic skills in a simple and fun way It is a German tradition to let young children
watch "Das Sandmännchen“ before they go to sleep…
The „Gartenzwerg“ is very popular in Germany and decorates millions of gardens
July 13, 2015 – IE Application 2015 / Master in Management8
Culture: The garden
July 13, 2015 – IE Application 2015 / Master in Management9
Furthermore, I would include the cathedral of Cologne since it is one of the most famous buildings in Germany
Architecture
The cathedral of Cologne is the third highest cathedral of the world measuring 157 meters and a renowned monument of Germany. Moreover, it is the most visited landmark in Germany, attracting an average of 20,000 visitors per day
July 13, 2015 – IE Application 2015 / Master in Management10
I would include the book “Faust” from Goethe in the time capsule as being one of the most famous books in the world
Literature
Johann Wolfgang von Goethe was a German writer and statesmen (1749-1832)
Faust is Goethe's most famous work and considered by many to be one of the greatest works of German literature
July 13, 2015 – IE Application 2015 / Master in Management11
The traditional food and beverage I would include in the time capsule are beer, sausages, sauerkraut, and potatoes
Food & Beverages
Beer, sausages, sauerkraut, and potatoes are an integral part of the German culture
and preeminent throughout the whole country
Moreover, I would include a piece of German bread since this cannot be found anywhere else in the world
July 13, 2015 – IE Application 2015 / Master in Management12
Food & Beverages
The most popular sweets in Germany are gummi bears and must be included in the time capsule
The slogan "Haribo macht Kinder froh, und Erwachsene ebenso" has ever since been
used by the company to promote their brand
July 13, 2015 – IE Application 2015 / Master in Management13
Food & Beverages
July 13, 2015 – IE Application 2015 / Master in Management14
I would include a Mercedes-Benz in the time capsule because they are a traditional German car manufacturer and stand for high-quality cars
Industry
Mercedes-Benz manufacture luxury cars and are a typical example for the “Made in Germany” brand
The End
Time Capsule closed…
Thank you for your attention!
July 13, 2015 – IE Application 2015 / Master in Management15