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Posted by Dan Swinhoe Company IDG Connect 11/14/2012

Dan Swinhoe (Global) - The App Revolution: How this Varies By Market

"The iPad2 is equivalent to a 1986 C ray II supercomputer. It was the pre-eminent computer in the world. In 1993

the iPad2 would have been considered one of the 30 fastest computers in the world."

George Colony, CEO, Forrester

Needless to say, computers have got a lot better in recent years. The age-old theory that processing doubles

every 18 months and storage doubles every 12 months, all the while b ecoming cheaper m eans that our hand-

held devices now contain even greater potential than ever before. Much of this potential is being channelled

through apps, and with sales of smartphones having now surpassed1 billion this year, this isn't a trend that will be

dissipating anytime soon.

App culture has become ub iquitous; Google's Our Mobile Planet series shows featured app stats for a variety of

countries, including who has the most, who can't live without them, and the free/paid for ratio. According to the

stats, Japan is the most appy', but Germany is amongst the most keen to pay. But whichever country you view the

stats for, the numb ers point to more apps being used by m ore people - b oth app use anddevelopmenthave

spreadlike wildfire across the world.

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According to 148apps, the Apple store has 719,452 apps available, and to b uy them all would set you back a hefty

$1,307,715.69. Unsurprisingly, Angry Birds Star Wars is currently dominating the App store charts. By the end of

the year, over 45 b illion apps will have b een downloaded - around 15 billion of those from Google, but you can

expect Android to take the majority share in 2013 due to the sheer numb er of devices being sold using the search

engine's OS. Microsoft's own appstore is yet to make significantinroads in any mark et but, depending on the

success of its Surface tablet this could well change after Christmas.

Mobile App Store Downloads, Worldwide, 2010-2016 (Millions of Downloads)

For all the talk about different capabilities and functions smartphones and tablets have, app metrics for both iOS

and Android say the same thing; people like games. In al l the charts, no matter what system or country, games

feature heavily in both free and paid for. There are exceptions, e.g. Whatsapp, Youtube or Facebook, but the

charts seem to say procrastination is the name of the game. Gartner predicts that free apps will account for 89% of

those downloads, but that doesn't mean there's no money to be made or value that can be found from the app

revolution.

Several of the most expensive apps available, a few coming in at an expenses form-busting$999.99, are

business-related - cashier systems, agricultural, resource-recycling, process analyzers, even veterinary diagnostic

helpers, are available. There's all sorts of business apps - from large scale monitoring, mili tary-grade

hone encryption, or even smallerones to keep track of ideas andexpenses. And that's just off-the-shelf.

UK Prime Minister David Cameron is currently testing his new Number 10 Dashb oard', a new government mobile

app that keeps track of data for housing, job s, polls, and other info politicans need to try and do their job properly.

It's due to be rolled out throughout Whitehall next year, and DC evenplans to show it off to Barrack Obama at the

next G8 Summit.

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Custom-app building continues to grow, today's estimates putting the average cost of development at around$30-

40,000. According to a report byAppaccelerator, Apple has b ecome the chosen platform for enterprise app

development, with 53.2% of developers picking iOS for corporate app development.

Does all this point to the death of the web , and the rise of the app-internet'? While it's true many companies are

moving away from web towards an app-based culture -Google thrives on the web but hasn't stopped its marchtowards Android & apps - so don't start measuring the casket yet. In the same way some experts talk about the

death of the PCdespite there still being life in the old monitor yet, the internet isn't going anywhere soon.

While things such as social media and certain business software are now fully-apped, other areas are still a while

off. For example media outlets are still struggling to cope with apps (web is still a struggle for many), while the

largest programs - CAD/CAM and other large engineering/graphics programs sim ply are too b ig and com plex for

apps and m obile devices. At least for now.

What's your view? Is the internet dying? Does your company embrace the app?

All this talk of Apps got your downloading finger twitching? There's an app for that! Try ourIDG Connect app- get

our blog straight to your mobile device

By Dan Swinhoe, Editorial Assistant, IDG Connect,

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