Identify the Problem

Action: Convene the CDR to address under use of cessation products and services and develop innovative solutions

Action: Convene the CDR to address under use of cessation products and services and develop innovative solutions

1

Examine the Problem

Action: Conduct CDR#1 to investigate cessation treatments, delivery systems, what smokers want, marketing, and policy

Action: Conduct CDR#1 to investigate cessation treatments, delivery systems, what smokers want, marketing, and policy

2

Identify Solutions and Breakthroughs

Action: Hold CDR#2 to identify breakthrough opportunities and discuss quitting as a journey, meta-consumers, and the design process

Action: Hold CDR#2 to identify breakthrough opportunities and discuss quitting as a journey, meta-consumers, and the design process

3

Develop Recommendations:Rules for the Road

Action: Conduct CDR#3 to develop recommendations for product design, delivery, promotion, research, surveillance, and policy links.

Action: Conduct CDR#3 to develop recommendations for product design, delivery, promotion, research, surveillance, and policy links.

4

Disseminate Breakthrough

Ideas

Action: Convene a national conference to introduce consumer demand concepts to the field

Action: Convene a national conference to introduce consumer demand concepts to the field

5

Test Innovative Strategies

Action: Test strategies through the AED/IDEO design grant, examining NRT in the pharmacy setting in Los Angeles County for starters

Action: Test strategies through the AED/IDEO design grant, examining NRT in the pharmacy setting in Los Angeles County for starters

6

Promote Promising

Innovations

Action: Convene future meetings of innovators, disseminate papers and presentations, create a consumer demand task force

Action: Convene future meetings of innovators, disseminate papers and presentations, create a consumer demand task force

7

Embed What Works

Action: Create the rapid adoption of working strategies through partnership mechanisms such as NTCC, YTCC, NAQC, SCLC, etc.

Action: Create the rapid adoption of working strategies through partnership mechanisms such as NTCC, YTCC, NAQC, SCLC, etc.

8

Achieve Breakthrough

Impact

Action: Achieve higher use of cessation products and services, resulting in a higher quit rate and fewer smokers

Action: Achieve higher use of cessation products and services, resulting in a higher quit rate and fewer smokers

9