Information Security Level 2 – Sensitive © 2010 – Proprietary and Confidential Information of Amdocs

Ideation Session – Business Intelligence BGU

Eli Itin - Innovation Evangelist

01st Jan. 2012

Agenda

Priority Matrix (Ctd.) (Yield Management)

Dot Voting (Yield Management)

Yin Yang (Yield Management)

- BREAK -

Yin Yang – Presentations (Yield Management)

Attribute Listing (BI / Data Mining)

Brain-writing – Part 1 (BI / Data Mining)

Ideation Session

Ideation session:

Let’s Get Innovative!

Ideation Session – The Challenge

The challenge:

Suggest ways that service providers can increase revenue or reduce costs by merely using existing, or potentially existing, data from their OSS systems.

Kipling Method

1. Who is or should be involved? Who does what? Who else is doing this?

2. When does or should this happen? 3. Where else might it be done? Where can we get

what we need? Where does it come from or go to? 4. What do we want to achieve? What results are we

looking for at the end? What will make a significant difference?

5. Why does this happen? 6. How did we start this? How do we influence

/change? How else can this be done?

Why? Who? What? Where? When? How?

Cost Cust. segments better service High volume data Local/warehouse Mindset

DB exists Resources Statistics Coffee shops Date granularity Cross ref

TooMuchInfo Events Network problems

Service/resource Inventory

Customer lifecycle Social net

Inc. cust. satisfaction/

TV shows/ Entertainment

GPS/Geography Event base/ Location base

Sales Clustering

Trends Location Holidays Enlarge data

Research centers Prob base/ alarms Future planning Big brother

Developers Capacity Anomaly analysis Direct research

Customers Demographics Real-time analysis Spyware

BI experts Normal times google

NE/EM New competitor Endoflesson

Celebrities

Attribute Listing: Suggest ways that service providers can increase revenue or reduce costs by merely using existing, or potentially existing data from their OSS systems.

Brainwriting

Rules: 1. Write Clearly (in English)

2. Suspend judgment 3. Idea must be specific 4. Idea must be such that Testing group will be responsible to implement 5. Beyond reason 6. Build on other ideas 7. No Talking (Please)

Payo

ff

Ease of Implementation/Time to Market

Hig

h

Low

Easy Difficult

Priority Matrix

Payo

ff

Hig

h

Low

Easy Difficult

Quick Wins

Bonus Opportunities Time Wasters

Special Efforts

Ease of Implementation/Time to Market

Priority Matrix

Dot Voting

# Idea # Idea

1 11

2 12

3 13

4 14

5 15

6 16

7 17

8 18

9 19

10 20

Yin Yang

> Allows us to understand validity of proposed idea

> Whilst critically examining its pros and cons

> And tuning/adapting it so as to turn into “bulletproof”

recommendation proposal

Negative Positive Adaptation

Many don’t have fast internet connection

No commuting - emps. save time & $$$

Subsidize fast int. connection

Decreases team bonding

Emps. See more of family

Need to work from office at least 50% of time

Yin Yang – Example

> Challenge statement: How to increase employee satisfaction

> Proposed idea: Permit employees to work from home

> Final adapted idea: Permit employees to work part of week

from home and subsidize fast internet connection

.

Negatives Positives Adaptations

Yin Yang

Recommendation template

> Turns the results of the Yin-Yang into a

recommendation

> Adds required resources

> Adds tracking metrics

Recommendation template

Issue: How can we reduce the cost

of supporting customers with

smartphones, without impacting

on the perceived level of customer

service?

Recommendation

<the idea – succinctly (but

adding value over title)>

Details:

<add details here – including

some of the adaptation from

Yin-Yang>

> Benefits

> <fill in top 3-4 benefits from yin-yang>

> Risks

> <fill in top 3-4 risks from yin-yang>

> Resources

> <define recommended owner>

> <define recommended team members>

> Tracking:

Milestone (date) Description

Dec 17, 2010

Milestone (date) Description

Nov 10, 2011

Thank you…

Information Security Level 2 – Sensitive © 2010 – Proprietary and Confidential Information of Amdocs