ideal consumer behavior on eco friendly products & - copy
TRANSCRIPT
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Presented By:-Shrishti dohare
Ideal consumer behavior on Eco
Friendly Products & Organic Cotton
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Contents Objective
Research methodology Introduction- Eco friendly
Importance of Eco friendly products
Recycle & Reuse of textiles
Organic cotton Reasons for organic cotton production
Consumer behavior on eco friendly products
Case study
Variables that drive choices
Variables related to organic cotton
Hypothesis
References
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ObjectivePrimary objective
Mapping the awareness of availability and acceptability oforganic cotton
Secondary objective
To study the consumer behavior and choices for eco friendlyproducts and organic cotton.
To identify the consumer profile who are willing to pay morefor eco friendly products and organic cotton.
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Research Methodology &
Sampling Design
Research type- Exploratory and Descriptive research
Data type- Secondary
Data sources- Books, research paper, internet websites
No. of samples- 50 approx.
Age group- >= 25yrs
Location- Jodhpur
Income- Minimum Rs. 15000 per Month
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Introduction- Eco Friendly
Eco-friendly literally means earth-friendly or not harmful to theenvironment.
This term most commonly refers to products that contribute to
green living or practices that help conserve resources like water
and energy.
Eco-friendly products also prevent contributions to air, water andland pollution.
Many organizations, corporations, and municipalities have begun
to increasingly adopt eco friendly aspects into their day-to-day
operations and product offerings.
Examples of eco friendly operations may include reducing orredesigning packaging to lessen landfill impacts, recycling
materials left-over from the manufacturing process.
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Some Eco friendly Products
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Importance of Eco friendly
products
The devastating effect of harmful gases, non-biodegradable
plastics, dangerous gases which not only pollutes the environment
but also causes respiratory problems in human beings.
Due to this polluted water and air there is a danger of complete
extinction of various rare species of animals and birds.
Not only that there is also a change in the global warming of the
earth, which increases the earths temperature, which in turn
causes the green house effect.
There are lots and lots of harmful effects of plastics, chemicals,
non biodegradable items, which is the main reason for us to start
using Eco friendly products as soon as possible.
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Recycle & Reuse of a textile
Eco friendly, Green, Organic, Sustainable are the variety of termsused to tap the rapidly growing desire among consumers to buy
something that causes as little harm to the environment as
possible.
Reuse means extending the 'life' or repurposing an item rather than
discarding or throwing it away. Reuse creates less air and water pollution than making a new item
or recycling.
Recycling means taking materials from products we have finished
using and making brand new products with them.
Great quilts and patchwork can be made from piecesof recycled material. Large pieces of fabric such as
curtains or covers may offer enough material for a
whole outfit.
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Organic Cotton
Organic cotton is grown using methods and materials that have alow impact on the environment.
It is grown and processed without toxic chemicals that can be
absorbed easily when in contact with the user's skin.
Production is not simply an elimination of fertilizers and
insecticides but it is a complete production system, which requiresequally sound knowledge of cotton production practices.
Organic cotton production requires careful planning so as to
realize optimum yield.
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Reason for organic cotton
production
Concern for environment
Concern for family health
Lifestyle
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Some organic cotton products
Shirts Trousers
Undergarments
Baby wear
Bathrobes
Towels
Denims
Bed sheet
Napkins
Diapers Cottonseed oil
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Consumer behavior on eco
friendly products
Consumers growing concern for the environment andenvironment related issues are driving businesses across the globe
to offer a wide range of eco friendly products from fashion, cars to
gadgets.
Businesses that offer products which are designed and
manufactured with an environmental marketing mix have a
strategic competitive advantage.
Environmental or ecological issues are of importance to
consumers who are environmentally conscious when making a
purchase.
Increasing environmental concerns and awareness of eco-friendlyproducts among consumers have resulted in their green buying
behavior.
In India, it is reported that consumers are still easy prey to high
tech products and as such, the market for eco-friendly products is
yet to become mainstream.
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Casestudy:
Some companies have chosen to fully convert to organic cottonfor all their products.
Other companies, especially ones that produce a large amount of
cotton apparel, reacted to the difficulties in the organic cotton
market of the 1990s.
Blending bales of raw cotton before spinning ensures a consistentlevel of quality throughout the yarn.
Blending of different levels of quality (i.e. strength or length) can
help achieve a specified, acceptable quality level for yarns.
This approach to increasing quality is used in both organic and
conventional yarns and requires a certain amount of the fiber be ofa high enough quality in order to meet the level of quality needed
for spinning.
Organic yarn spinners can have problems when there is
insufficient organic cotton fiber available at a high enough quality
to counteract the problems created by low quality fiber.
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Organic cotton has the same quality fluctuations across crops asconventional cotton, there is just so much less of it that any drop
in quality becomes significant to overall quality levels.
By blending small amounts of organic cotton (3-10%) with
conventional cotton, producers could achieve several goals.
For example, in 2005, Nike would need 120 million pounds(60,000 tons) of organic cotton to produce only 100% organic
cotton products . Finally, producing 100% organic apparel
products requires costly adjustments to production, while blending
organic cotton into all products is a small but reasonable starting
point for reducing the environmental impact of the apparel
lifecycle.
Source:
http://krex.kstate.edu/dspace/bitstream/2097/150/1/Gwendol
ynHustvedt2006.pdf
http://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdfhttp://krex.kstate.edu/dspace/bitstream/2097/150/1/GwendolynHustvedt2006.pdf -
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Variables that drive choices
Value
Knowledge
Needs & Motivation
Attitudes
Demographic
Intentions
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Variables related to organic cotton
Demographic
Environmental concern
Attitude
Self identity
Skepticism of environmental products
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Hypothesis
H1: People who value the environment will have a greaterintention to pay more for and will be more likely to purchase
environmentally products.
H2: People who have more knowledge about the environment
will have a greater intention to pay more for and will be more
likely to purchase environmentally products.
H3: Respondents who make greater use of organic cotton content
to determine purchase intentions will not differ in their
demographic characteristics from respondents who make lesser
use of the product attribute.
H4: Respondents who make greater use of organic cotton contentto determine purchase intentions will not differ in their
psychographic characteristics from respondents who make lesser
use of the product attribute.
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References
http://www.mfp.com/eco-friendly/ http://www.informationbible.com/article-eco-friendly-products-
7815.html
http://chillibreeze.in/rate-articles-get-your-writing-
rated/miscellaneous/importance-of-eco-friendly-products/
http://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.html
http://www.greenngood.com/categories/NA-Green-and-Good-
Women/cid-CU00029899.aspx
http://www.ecoindia.com/products/
http://www.mfp.com/eco-friendly/http://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.ecoindia.com/products/http://www.ecoindia.com/products/http://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.greenngood.com/categories/NA-Green-and-Good-Women/cid-CU00029899.aspxhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://www.articlesbase.com/destinations-articles/eco-friendly-products-in-india-2450418.htmlhttp://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://chillibreeze.in/rate-articles-get-your-writing-rated/miscellaneous/importance-of-eco-friendly-products/http://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.informationbible.com/article-eco-friendly-products-7815.htmlhttp://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/http://www.mfp.com/eco-friendly/ 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Thankyou