idcee 2013: tech entrepreneurship in brazil - eric santos (ceo @ resultados digitais)
TRANSCRIPT
Tech Entrepreneurship in BrazilChallenges and Opportunities
@ericnsantos
linkedin.com/in/ericnsantos/en
resultadosdigitais.com.br
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Marketing Digital Simples, Acessível e de Resultado
Brazil’s leading online marketing and sales platform
• Bureaucracy
• Standard commercial practices
• “The brazilian way"
• Lack of education
• Very few exits
• Lack of Seed funding
Challenges for entrepreneurs in Brazil
• Huge market, but still little competition in most areas
• Great opportunity for proven business models with proper adaptation/tropicalization
• Easy(ier) access to Latin America
• Abundance of talents
Unique opportunities