idcee 2012: how to become global from local, secrets of success - olivier fecherolle (chief strategy...
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http://idcee.org/p/olivier-fecherolle/ Olivier Fécherolle, Chief Strategy & Development Officer at Viadeo. After 7 years of Human Resource experience in the automotive industry (Renault, Bosch), he takes part in the launch of www.keljob.com (Leading job aggregator in France) in 2000 and quickly becomes the Managing Director. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/TRANSCRIPT
How to become Local from Global
© Viadeo 2010
IDCEE 2012 – Oct 18th, Kiev
David vs Goliath?
Clear Long Term View?
Viadeo: a PSN
• NETWORKING
• BUSINESS
• CARREER
In the PSN business
From 0 to 45 M Members
Russia
Our Approach:- Viral Growth- Localization is not translation- M&A or JV
Get Global
Viral Growth
No more Marketing $ : Viral Loop
New usersNew users
Users ContactsUsers Contacts Users inviting Contacts
Users inviting Contacts
Prospective Users
Prospective Users
Registration Page
Registration Page
Don
’t cl
ick
Succeed
>1: Viral, <1: Growing but not viral
Localization is not translation
the little differences : « Le Big Mac »
Punctuality
Germany China
Expression
Europe China
Boss
Europe China
Non Verbal Communication
M&A or JV
It’s Just the Beginning…
Social has already changed Recruiting
Personal Branding
Resume vs Rich Media Profile
Passive vs Active
Individual vs Corporate
Social has already changed Companies
Where is your value ?
What is influence ?
From “Lifetime job” to multiple contracts
“Bring your own device”
Social will create Value for every Professional
Mobile (not only for smartphones & tablets)
API will change the all game
Platform & Personalization
Roaming
No Excuses !
Forget to compete with the US and learn how to play well together
• No Shortage of talents• Sophisticated Venture Capital• Low cost to launch• Strong local networks• Europe is a big market• It’s a question of attitude ! Saul Klein Index
Ventures
Olivier FécherolleChief Strategy & Development Officer
© Viadeo 2010
[email protected]@OlivierFech
Thanks