ID501 ADVANCED PRODUCT DEVELOPMENT IN INDUSTRIAL DESIGN | 2010-2011

what istheEDLprojectModern Everyday life is a structured grid in respect to time, place and means, where people live by abiding to this grid - to a certain point. Everyday life contains the ideas of ordinary and extraordinary, the relative structuring of time and place, commodities and other objects; basically everything. Thus people living in everyday life, seems to have no difference from one another, wrapped up in a lack of style, abiding by the structure of everyday itself. Yet people are tactical characters, they don't react according to strategic calculations and movements, they don't have a proper place to observe their surroundings and act accordingly. Instead, they grasp the opportunity they see on the spot. Depending on time rather than place, they are affected by their state of mind and their limited surroundings, and what they experience refers to certain structured practices while on the other hand can mean something entirely different for their selves. So in modern everyday life, where the grid of structure is getting more an more intense, individuals still live like untraceable trajectories, unable to be reduced to that structured grid. This concludes in the mar-ginality of majority, where people all look and act the same, yet they are all differ-ent due to their individual state of mind. theEDLproject is an interactive exhibition project, developed to convey the notion of modern everyday life - which includes the repetitiveness, the ordinariness, the structuring of time and place, the lack of style in people’s practices and their mar-ginality of majority in those practices as well - through its objects. To convey these ideas about modern everyday life - which is massive due to its power to turn every-thing into ordinary - this project assumes:

2 sides - marginality and majority,

8 thematical themes - sleeping, eating, cleaning, travelling, communicating, work-ing, recreating and buying,

17 objects - mobile phone, chair, pillow, trash can, glass, pen, armchair, table, mirror, television, bag, door, computer, identity card, plastic bag, ticket and key.The thematical themes were generated to cover all everyday practices under gen-eral headlines: sleeping suggests sleeping and waking up, eating suggests drinking as well, cleaning includes tidying up, self-care and even getting dressed, travelling includes not only vehicles but getting from one place to another, communicat-ing suggests the act of conveying information from one person to another, working suggest the practices one gets paid for, recreating includes relaxing as well as having fun, and buying suggests the things one pays for.

To get more information on the project, please visit project’s blog: theedlproject.wordpress.com

designed by;Dilem AkınerDuygu ÜrünFazıl AkınKıvılcım ÇınarMerve AydınMerve SarışınMilad HajiamiriYekta Bakırlıoğlu

supervised by ID501 course team;Figen IşıkBurcu Derer OmayGülşen Töre Yargın

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what istheEDLprojectMAJORITY SIDEMajority side of the exhibiton is designed to show the ‘lack of style’ notion of everyday life. It delivers the sameness of the everyday objects people own in modern everyday life, along with the structured time and place relations. What the guest will see from outer side is the silhouettes of massive amounts of 17 ob-jects, looking all the same, and a representation of 24 hours on the floor, along with the structured nature of 8 analytical themes.

MARGINALITY SIDEMarginality side of the exhibition is designed to convey the idea of many possible ways to interact with these 17 objects. Hanged flipbooks with different colors suggests different thematical environments and practices, while the flipbooks themselves have 2-3 second stories that includes both the object and the theme. Colored dots are placed under the flipbooks, showing the likely frequency of being exposed to those activities, by its shape, and, at the same time, strengthening the idea of many possible ways themes can come together.

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what istheEDLprojectOBJECTS & FLIPBOOKSFlipbooks are one of the interaction mediums for this project. They are hanged in a certain way to have shadows as if they are real objects. They all have different colors according to the themes of their stories and they give out sounds according to the practices inside. They are placed orderly according to themes timeline on the outer side, yet seem like random. On the front covers they have stickers for the guest to take and put on his/her own everyday badge.

Flipbooks are one of the interaction mediums for this project. They are hanged in a certain way to have shadows as if they are real objects. They all have different colors according to the themes of their stories and they give out sounds according to the practices inside. They are placed orderly according to themes timeline on the outer side, yet seem like random. On the front covers they have stickers for the guest to take and put on his/her own everyday badge.

STEEL WIRE

COVER withSTICKERS

SOUNDMODULE

FLIPBOOK

HOOK

LASER-CUT2mm PHOTOBLOCK

STICKERS

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what istheEDLprojectINFOGRAPHICSInfographics are designed to convey the massive amount of intended information about the everyday life, while becoming active parts of the usage scenario. They create a seamless interaction flow and makes conveying the information easier.

DOTS

TIMELINE OF THE THEMES

SLOGANS

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what istheEDLprojectTIMELINE OF THE THEMES8 analytical themes are in a complex relation within everyday. There are no defined patterns, yet instead the time gaps in which the themes can take place is defined. Whenever you start your everyday, the next 24 hours are structured as seen on the timeline.

SLOGANSSlogans have two functions in this project. First one is to get the guest used to analytical themes on the timeline, before he/she sees it. Second one is to draw a path for the guest to follow and lead him/her around the majority side and the time-line on the floor.

DOTSDots are placed under the hanged flipbooks, according to the likely frequency of exposure to the story inside and colored the same way according to theme of the flipbook story. Dots convey the notion of frequency while indicating the many possi-bilities of how the themes can come together within everyday.

Thus, everybody experiences these themes within this structure, rather similar yet dif-ferent. This is one of the explanations of marginality of majority.

SLEEPEATCLEANTRAVEL

WORKRECREATE

COMMUNICATION

BUY

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what istheEDLprojectSTORYBOARD

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3 4

1 Guest arrives at the front desk and registers with name and e-mail address, and recieves an everyday badge, he/she will track what to do with it through the projection.

2 Guest follows the slogans on the floor and circles around the exhibiton, to see the silhouettes of objects and themes timeline, noticing the colours of themes.

3 Guest enters into the exhibition area to see, there are no objects yet flipbooks inside, and dots with different numbers of halos around.

4 Guest takes flipbooks down to “watch” everyday practice within different themes and hear their sounds.

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what istheEDLprojectSTORYBOARD

5 Guest grabs stickers from the flipbooks he finds to be familiarwith and places them according to their everyday.

6 Guest gives his/her everyday badge to the front desk for scanning, and recieves it back. After that, he/she will receive an e-mail to log in theedlproject.com.

7 Guest can navigate through other’s badges and see their notes. The overview emphasizes the majority side of the project, while zoomed badges and notes em-phasizes the marginality side.

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how much istheEDLprojectTHE STRUCTURE & THE INFOGRAPHICStheEDLproject is designed to be housed in a 8m diameter, 3m high structure, wrapped with a translucent white cloth and an opaque black cloth, to pro-vide the intended shadows and environment.The structure is designed to be modular and able to be exhibited in different places. Parts can be observed below.

x1636mm

x17 x15 x24

x8 x1

x236mm 32mm 32mm 36mm

965mm

445m

m36mm32mm

190mm

650mm

600m

m

600m

m12

10m

m

950m

m

490mm

1820

mm

445m

m

27 x 3.3 m�ne texturedcotton textile

white

36 x 3.3 mnylon-based

textileblack

96m x 2mmsteel wire- tension

150m x 1mmsteel wire- hanging

14,500 TL

FLIPBOOKS & BADGESFlipbooks consist of flipbooks (700TL), sound modules (900TL), photoblock bases (500), stickers (200TL) and hooks (500TL). These parts are crucial to pro-vide the intended shadows and flipbook story effects.Badges are simply two-sided prints. (500TL)

3,300 TL

SPOTLIGHTStheEDLproject requires 4 spotlights to provide the intended shadows. These spotlights will be placed in the middle with 90 angle.

1000 TL

SUMAll of the above are estimated expenses calculated through a market research and may change slightly at the time of purchase.

19100 TL

PROJECTION AREAThe projection area consists of a laptop, a scanner, a projector, a projection screen, a table and a chair. These all can be provided by the team or the exhibition place (probably except for the scanner - 250TL)

300 TL

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