ict's for cultural and co-operation international managers 2015

© Addison & Collaborabrands 1

Postgraduate Diploma in Management and International Cultural Co-operation

Diana PinosJanuary, 2015

I n f o r m a t i o n and C o mm u n i c a t i o n

T e ch n o l o g i e s in C u l t u r a l M a n a g e m e n t

© Addison & Collaborabrands 3Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

http://www.youtube.com/watch?v=db7o3zOZIfk

Índice

Context: New Paradigm

“The Digital Age”

Index

The ICTs in Culture

A case study: the platforms of

the University of Barcelona

Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

Context: New Paradigm

“The Digital Age”


ICTs are profoundly changing the social and human activities,

generating new habits

Source: Gartner, 2012 Source: Digital Consumer Survey España, Accenture and Ametic, 2014

61% of Spaniards listen to

music on "Youtube".

25% watch TV online.

31% of Spaniards have

an

e-reader (global average:

14%).

39% of digital content is

consumed through two

screens at once.

context


Spain "connected society" -

European country with more

smartphone users, penetration of

87% in 2014.

For the first time in Spain there are

more Internet users (76.2%) than

computer users (73.3%). 77.1% of

Internet users accessed to Internet via

mobile phone.

Sources: Flurry Analytics, 2014. Encuesta sobre penetración del móvil en Europa, eMarketer, 2014. Encuesta INE sobre Equipamiento y Uso de Tecnologías de Información y Comunicación en los Hogares, 2014.

For the first time, Americans

spend more time using mobile than

watching TV.

context


WEB 1.0WEB 1.0 WEB 2.0WEB 2.0 WEB 3.0WEB 3.0

Information container

Passive consumer

Access: via web page

Unidirectional

Interaction, collaboration and

communication

Prosumer: new consumer content creator

/ shares.

Access: through social networks

Multidirectional

Transformation of the interaction

Interpretation, data connection, adaptation

Access: through applications, cloud,

multidevices ...

context

Defining the meaning ...


Democratization of Information Technologies

BIG DATA (generating information)

SOCIALNETWORKS APPS

context


The ICTs in culture


The ICTs in culture

The technological revolution-democratization ICTs

Internet + new mobile devices

new ways of consuming culture and also to produce,

distribute and share it.

production

distribution

consumption

diffusion

Culture Industry


*Source: García Canclini, Néstor “Nuevos modelos creativos desarrollados por los jóvenes” 2013

Linear cultural development Reformulation of creativity:

creative uses of preexisting materials

and their changes in circulation

creation

comunication

reception

creationcomunication

reception

The ICTs in culture


“Industrial Revolution 2.0: How the Material World

will Newly Materialise”, Victoria Museum. Design

London Festival. Staging by Murray Moss about 3D

impression.

Will it change our world this printer?

3D Printers

3D-printing pen 3Doodlerhttps://www.youtube.com/watch?v=8QH5p_b8wlo#t=48

The ICTs in culture


Google Cultural Institute opens up as a platform for museums to build their own mobile apps

Bringing the museum to mobile

www.google.com/culturalinstitute

The ICTs in culture


San Antonio, Texas.

Includes ebooks, audiobooks and databases.

Features: 700 ebook readers, 48 stations with iMacs, 9 Mac laptops and 40 iPads.

Access via e-readers over 10,000 current titles.

The first fully digital library

100,000 visitors in its first year

The ICTs in culture


"a mobile art for the mobile"

Obra de Ignacio Uriarte

http://www.lapanera.cat/

The ICTs in culture


TRENDS

CROWDSOURCINGParticipatory culture

INTERNET OF THINGS (IoT) - CloudAugmented Reality (AR)Wereables: GoogleGlasses, etc…

GAMIFICATIONMechanic play in non playful enviroments

The ICTs in culture


crowdsourcing

Unique Visitors

http://www.uniquevisitors.me/

The ICTs in culture


gamificación

Dallas Museum of Art – DMA Friends

https://www.dma.org/visit/dma-friends

The ICTs in culture


Iot wereables

NY Times

https://www.youtube.com/watch?v=o352td5sivM#t=254

The Wereable Fashion Orchestra

Altamira

Google Glasses

The ICTs in culture


Growth of INTERNET& SOCIAL NETWORKS

INFORMATION COMMUNICATION

COOPERATIONINTERACTION

A meeting point for cultural management professionals.

Cultural Community

The ICTs in culture


Horizontal social networks:

Addressed to a generic

audience

Vertical social networks: specialization

Thematic By activity

Shared content

Microblogging

Main function:

Link people

Redes Sociales y Gestión Cultural http://www.linkedin.com/groups/Redes-sociales-gesti%C3%B3n-cultural-3781125

co.linkedin.com/in/fundaculta

FUNDACULTA The Cultural Innovation Network

The ICTs in culture


The ICTs in culture


There are a multitude of social networks, tools and platforms on the Internet

And they are increasing ...

Planning ExecutionDecision

The important thing is a good MANAGEMENT

6 consells per difondre un projecte cultural a les Xarxes Socials- http://initec.cat/

The ICTs in culture


Almost 2.200.000 spectators in

3 days. (2014)

Trending Topic in Twitter

#Fiestadelcine

Key Aspects:

Price

Great sponsors promotion

Spectators promotion

Do you think this campaign would have worked 10 years ago, when hardly social networks were used, or 5 years

ago, when smartphones were hardly used?

The ICTs in culture


Text of Teresa Lizaranzu, President of Acción Cultural Española (AC/E)

The ICTs in culture


Tools to manage information

RSS (Really Simple Sindication)

Possibility of subscription to an Internet site.Systematically notifies you about new content.

http://feedly.com/

The ICTs in culture


Updates in only one place

An agreggator, specific tool to

manage from a single location the RSS

subscriptions:

Receives the contents of the various

subscriptions

Allows you to sort your subscriptions

Read without going to the website

Indicates the remaining reading

items

http://www.youtube.com/watch?v=ZREymZ8RLtY

The ICTs in culture



del.icio.us

STORE: allows you to save your favorite pages.

On line: access from any computer.

CLASSIFY: the information organized by tags.

NETWORK: you can see who added the same links.

Allows to share and recommend links.

EASY: the pages are filing by subject.

delicious.com/

The ICTs in culture



All your fav links stored

http://www.youtube.com/watch?v=jNHYyUBlRkM

The ICTs in culture



Tools to manage communication

Hootsuite allows to manage different social networks from one site / app

Free version:

Until 5 social networks profiles.

Schedule updates: time and date.

Shorten URLs.

Get basic statistics.

Include RSS services.

http://hootsuite.com/

The ICTs in culture


The ICTs in culture


Tools to manage communication

Tools to manage interaction

Facebook Insights

Statistics and metrics provided by the same social network about the content of a particular page (fanpage)

The ICTs in culture


The ICTs in culture



http://socialbro.com/

The ICTs in culture



Tools to manage cooperation

The ICTs in culture


http://www.labforculture.org/

LabforCulture.org: plataform for cultural co-operation

The ICTs in culture


http://maxiculture.eu/community/

#MAXICULTURE

The ICTs in culture


http://artworkproject.com/

Share jobs in fine arts, lets you have your own blog.

The ICTs in culture


International artist community on the net

http://www.deviantart.com/

The ICTs in culture


crowfunding

http://www.kickstarter.com/

The ICTs in culture


http://www.verkami.com/

Source: Flurry Analytics, 2014

APPS growth of 76% in 2014.

The ICTs in culture


https://www.youtube.com/watch?v=ZR4eSmmPCxg

Augmented Reality

The ICTs in culture


https://itunes.apple.com/es/app/itheatre/id319720681

The ICTs in culture


AR

https://itunes.apple.com/es/app/bcn-visual/id483526697?mt=8

The ICTs in culture


http://culturetagames.com/

The first videogame about cultural and tourist management in the world

The ICTs in culture


http://www.como.com/

Website for an app without programming

The ICTs in culture


https://www.youtube.com/watch?v=9J7GpVQCfms

The ICTs in culture


The platforms

Of the University of Barcelona


The UB platforms


http://www.ub.edu/cultural/

Online platform for cultural professionals interested in Latin American cultural co-operation that collects and provides free

access to digital resources related with cultural management and cultural policies

Portal Iberoamericano de Gestión Culturalwww.gestioncultural.org


The UB platforms

Portal Iberoamericano de Gestión Cultural

@PortalGC

monthly

4.036 fans

5.391 followers

Last year we launched a new Twitter account for the INTERNACIONAL community

@CULTmanageUB


The UB platforms

@culturalbox

Cultural Box, virtual librarywww.culturalbox.org


The UB platforms

1.016 followers

Blogosfera Culturalwww.blogosferacultural.org

Collects and presents blogs created by management and cultural policies professionals.


The UB platforms

Platform with information, documentation, counseling, policy and cultural cooperation experiences of Latin America.

Coopera.Culturawww.gestioncultural.org/cooperacultura


The UB platforms

@RedArqueotur Red Arqueotur

Arqueoturhttp://www.arqueotur.org/


The UB platforms

'Arqueotur-Archaeological Tourism Network’ is an international project that aims to develop, promote and

commercialize archaeological tourism.

Cultural UBhttp://culturalub.blogspot.com.es/

A forum space

Send me your posts and comments!! ;)


The UB platforms

Profestivalhttp://profestival.net/

@ProFestival_Net


The UB platforms

Interactive site to promote festivals and online services for professionals.

ProFestival.net

1.319 fans

553 followers

Thanks!


Diana Pinos

delicious.com/psydiana

@psydiana

www.facebook.com/psydiana

[email protected]

es.linkedin.com/in/dianapinos/

[email protected]

http://www.slideshare.net/DianaPinos


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