© Addison & Collaborabrands 1
Postgraduate Diploma in Management and International Cultural Co-operation
Diana PinosJanuary, 2015
I n f o r m a t i o n and C o mm u n i c a t i o n
T e ch n o l o g i e s in C u l t u r a l M a n a g e m e n t
© Addison & Collaborabrands 2Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
© Addison & Collaborabrands 3Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.youtube.com/watch?v=db7o3zOZIfk
Índice
Context: New Paradigm
“The Digital Age”
Index
The ICTs in Culture
A case study: the platforms of
the University of Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Context: New Paradigm
“The Digital Age”
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
ICTs are profoundly changing the social and human activities,
generating new habits
Source: Gartner, 2012 Source: Digital Consumer Survey España, Accenture and Ametic, 2014
61% of Spaniards listen to
music on "Youtube".
25% watch TV online.
31% of Spaniards have
an
e-reader (global average:
14%).
39% of digital content is
consumed through two
screens at once.
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Spain "connected society" -
European country with more
smartphone users, penetration of
87% in 2014.
For the first time in Spain there are
more Internet users (76.2%) than
computer users (73.3%). 77.1% of
Internet users accessed to Internet via
mobile phone.
Sources: Flurry Analytics, 2014. Encuesta sobre penetración del móvil en Europa, eMarketer, 2014. Encuesta INE sobre Equipamiento y Uso de Tecnologías de Información y Comunicación en los Hogares, 2014.
For the first time, Americans
spend more time using mobile than
watching TV.
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
WEB 1.0WEB 1.0 WEB 2.0WEB 2.0 WEB 3.0WEB 3.0
Information container
Passive consumer
Access: via web page
Unidirectional
Interaction, collaboration and
communication
Prosumer: new consumer content creator
/ shares.
Access: through social networks
Multidirectional
Transformation of the interaction
Interpretation, data connection, adaptation
Access: through applications, cloud,
multidevices ...
context
Defining the meaning ...
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Democratization of Information Technologies
BIG DATA (generating information)
SOCIALNETWORKS APPS
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The ICTs in culture
The technological revolution-democratization ICTs
Internet + new mobile devices
new ways of consuming culture and also to produce,
distribute and share it.
production
distribution
consumption
diffusion
Culture Industry
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
*Source: García Canclini, Néstor “Nuevos modelos creativos desarrollados por los jóvenes” 2013
Linear cultural development Reformulation of creativity:
creative uses of preexisting materials
and their changes in circulation
creation
comunication
reception
creationcomunication
reception
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
“Industrial Revolution 2.0: How the Material World
will Newly Materialise”, Victoria Museum. Design
London Festival. Staging by Murray Moss about 3D
impression.
Will it change our world this printer?
3D Printers
3D-printing pen 3Doodlerhttps://www.youtube.com/watch?v=8QH5p_b8wlo#t=48
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Google Cultural Institute opens up as a platform for museums to build their own mobile apps
Bringing the museum to mobile
www.google.com/culturalinstitute
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
San Antonio, Texas.
Includes ebooks, audiobooks and databases.
Features: 700 ebook readers, 48 stations with iMacs, 9 Mac laptops and 40 iPads.
Access via e-readers over 10,000 current titles.
The first fully digital library
100,000 visitors in its first year
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
"a mobile art for the mobile"
Obra de Ignacio Uriarte
http://www.lapanera.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
TRENDS
CROWDSOURCINGParticipatory culture
INTERNET OF THINGS (IoT) - CloudAugmented Reality (AR)Wereables: GoogleGlasses, etc…
GAMIFICATIONMechanic play in non playful enviroments
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
crowdsourcing
Unique Visitors
http://www.uniquevisitors.me/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
gamificación
Dallas Museum of Art – DMA Friends
https://www.dma.org/visit/dma-friends
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Iot wereables
NY Times
https://www.youtube.com/watch?v=o352td5sivM#t=254
The Wereable Fashion Orchestra
Altamira
Google Glasses
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Growth of INTERNET& SOCIAL NETWORKS
INFORMATION COMMUNICATION
COOPERATIONINTERACTION
A meeting point for cultural management professionals.
Cultural Community
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Horizontal social networks:
Addressed to a generic
audience
Vertical social networks: specialization
Thematic By activity
Shared content
Microblogging
Main function:
Link people
Redes Sociales y Gestión Cultural http://www.linkedin.com/groups/Redes-sociales-gesti%C3%B3n-cultural-3781125
co.linkedin.com/in/fundaculta
FUNDACULTA The Cultural Innovation Network
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
There are a multitude of social networks, tools and platforms on the Internet
And they are increasing ...
Planning ExecutionDecision
The important thing is a good MANAGEMENT
6 consells per difondre un projecte cultural a les Xarxes Socials- http://initec.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Almost 2.200.000 spectators in
3 days. (2014)
Trending Topic in Twitter
#Fiestadelcine
Key Aspects:
Price
Great sponsors promotion
Spectators promotion
Do you think this campaign would have worked 10 years ago, when hardly social networks were used, or 5 years
ago, when smartphones were hardly used?
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Text of Teresa Lizaranzu, President of Acción Cultural Española (AC/E)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
RSS (Really Simple Sindication)
Possibility of subscription to an Internet site.Systematically notifies you about new content.
http://feedly.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Updates in only one place
An agreggator, specific tool to
manage from a single location the RSS
subscriptions:
Receives the contents of the various
subscriptions
Allows you to sort your subscriptions
Read without going to the website
Indicates the remaining reading
items
http://www.youtube.com/watch?v=ZREymZ8RLtY
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
del.icio.us
STORE: allows you to save your favorite pages.
On line: access from any computer.
CLASSIFY: the information organized by tags.
NETWORK: you can see who added the same links.
Allows to share and recommend links.
EASY: the pages are filing by subject.
delicious.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
All your fav links stored
http://www.youtube.com/watch?v=jNHYyUBlRkM
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
Tools to manage communication
Hootsuite allows to manage different social networks from one site / app
Free version:
Until 5 social networks profiles.
Schedule updates: time and date.
Shorten URLs.
Get basic statistics.
Include RSS services.
http://hootsuite.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage communication
Tools to manage interaction
Facebook Insights
Statistics and metrics provided by the same social network about the content of a particular page (fanpage)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction
http://socialbro.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction
Tools to manage cooperation
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.labforculture.org/
LabforCulture.org: plataform for cultural co-operation
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://maxiculture.eu/community/
#MAXICULTURE
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://artworkproject.com/
Share jobs in fine arts, lets you have your own blog.
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
International artist community on the net
http://www.deviantart.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
crowfunding
http://www.kickstarter.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.verkami.com/
Source: Flurry Analytics, 2014
APPS growth of 76% in 2014.
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
https://www.youtube.com/watch?v=ZR4eSmmPCxg
Augmented Reality
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
https://itunes.apple.com/es/app/itheatre/id319720681
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
AR
https://itunes.apple.com/es/app/bcn-visual/id483526697?mt=8
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://culturetagames.com/
The first videogame about cultural and tourist management in the world
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.como.com/
Website for an app without programming
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
https://www.youtube.com/watch?v=9J7GpVQCfms
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The platforms
Of the University of Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.ub.edu/cultural/
Online platform for cultural professionals interested in Latin American cultural co-operation that collects and provides free
access to digital resources related with cultural management and cultural policies
Portal Iberoamericano de Gestión Culturalwww.gestioncultural.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Portal Iberoamericano de Gestión Cultural
@PortalGC
monthly
4.036 fans
5.391 followers
Last year we launched a new Twitter account for the INTERNACIONAL community
@CULTmanageUB
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
@culturalbox
Cultural Box, virtual librarywww.culturalbox.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
1.016 followers
Blogosfera Culturalwww.blogosferacultural.org
Collects and presents blogs created by management and cultural policies professionals.
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Platform with information, documentation, counseling, policy and cultural cooperation experiences of Latin America.
Coopera.Culturawww.gestioncultural.org/cooperacultura
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
@RedArqueotur Red Arqueotur
Arqueoturhttp://www.arqueotur.org/
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
'Arqueotur-Archaeological Tourism Network’ is an international project that aims to develop, promote and
commercialize archaeological tourism.
Cultural UBhttp://culturalub.blogspot.com.es/
A forum space
Send me your posts and comments!! ;)
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Profestivalhttp://profestival.net/
@ProFestival_Net
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Interactive site to promote festivals and online services for professionals.
ProFestival.net
1.319 fans
553 followers
Thanks!
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Diana Pinos
delicious.com/psydiana
@psydiana
www.facebook.com/psydiana
es.linkedin.com/in/dianapinos/
http://www.slideshare.net/DianaPinos
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana