Narenda WicaksonoDeveloper Manager, Microsoft

ICT, Culture and Future Indonesia

Introduction

• 2006, Microsoft Corporation

• 2010, Nokia Corporation

• 2014, Microsoft Mobile Oy

22.5.2014 3

Symbian

2011

22.5.2014 5

22.5.2014 6

30 Million

Download

US KOREA VIETNAM INDIA INDONESIA

POPULATION 317M 50M 89M 1200M 237M

CREDIT CARDS 686M 96M 2M 24M 10M

The lack of credit cards excludes huge audience

Problem

Operator Billing Coverage

■Full Country coverage

■Partial Country coverage

Live Operators

■No Country coverage 61 Markets / 163 Operators

10

22.5.2014 11

Series 40

Operator Billing Effect

Operator Billing Converts 10x better than Credit Card

Freemium model converts10x better than Pay Per Use

Over 1 MILLION Download

IDR 1 BILLION Revenue

1. KETO_ADVENTURE_TRYBUYNOK

2. Flow Symbols (freemium)

3. NINJA SCHOOL_TRYBUYF

4. MotoRacing3D_TRYBUYNOK

5. 2207659_Where's My Water?

6. KETO_FANTASY_TRYBUYNOK

7. Music Tube

8. Motocross Racer (free)

9. INSTATAGS_NIAP

14

Top Global App with In App Payment

22.5.2014 16

2 Million

Download

1. KETO_ADVENTURE_TRYBUYNOK

2. Flow Symbols (freemium)

3. NINJA SCHOOL_TRYBUYF

4. MotoRacing3D_TRYBUYNOK

5. 2207659_Where's My Water?

6. KETO_FANTASY_TRYBUYNOK

7. Music Tube

8. Motocross Racer (free)

9. INSTATAGS_NIAP

17

Top Global App with In App Payment

22.5.2014 18

22.5.2014 19

1 Billion

Revenue

OPENINNOVATIONUse our innovations to make your own

LOCATION MUSIC IMAGING CONTEXT

OUR DIFFERENTIATION IS INNOVATION

DESIGN

Lead in locationThe most comprehensive location platform is open to developers

Get hassle-free access to

offline Maps data

Extensive REST and JavaScript

APIs also available

USE HERE MAPS, DRIVE AND TRANSIT SERVICES ALL FROM YOUR APP

Make waves in music

UNLIMITED, AD-FREE MIX RADIO NOW BELONGS TO YOUR APP

Simple and easy APIs to query

artists, tracks, albums, mixes,

and even nearby gigs

Supports calls via app-to-app

protocol, task launchers, or REST API

4 Million

Download

More innovations in imagingNokia Imaging SDK makes imaging innovation easy

NOKIA IMAGING SDK 1.1 easy to use imaging innovation with managed or native code

RAJPEG technology uses 20x less memory for real-time image processing and effects

Windows 8.1Share code with phone, tablet and PC

Try outOn the fly changes, unlimited undo

Reframe & SegmentInteractive image segmentation, Bokeh, 50+ filters or roll your own

ONE IMAGING SDK FOR SMARTPHONES, TABLETS, AND PCS

Single codebase with no API breaks | x86 and ARM | Convergence is here

Momento Photo App

“MOMENTO” is a creative app

that allows you to treasure and

personalize your precious

moments as you share them

with others.

WP Central – WPCentral.com

“Windows Phone photo editor that lets you

memorialize special events, milestones or

any other moment in your life captured by

the camera.”

Testimoni

Nokianesia – nokianesiablog.com

“With "Momento" for Windows Phone 8,

your photo moment will be enriched with

some decorations.”

Testimoni

Windows Phone India Enthusiast –thewp-hub.com

“The app's UI is pretty awesome and works

smoothly. We found no glitches or lags and

we congratulate the developers for the

work.”

Testimoni

# 600,000 Downloads

Current Progress

#1000++ Reviewswith 4.5 Stars In 6 Countries.

SENSORCORE SDK

WHEREDiscover activity

locations, favorite places, and routes to

and from them

HOWSense if walking,

running, driving, or idle

WHENPlay back activities up to 10 days past,

even if your app was just installed

Create the perfect experience for every context

MORE THAN JUST MOTION

STEPS ACTIVITIES PLACES ROUTES

Track and trigger on

activities like

walking, running, or

driving

Always-on

pedometer

Track and trigger on

known places like home,

work, school, or gym

Record routes, track

activity and event

locations

Solite Studio from Madura

0,5 Million

Download

Windows Phone Curriculum

41

Windows Phone Ecosystem

Narenda WicaksonoDeveloper Manager, Microsoft

Nokia X What is it all about

Nokia X = Android – Google Services + Nokia X

Services API level 16 Google Play Services

Google+

GCM

Google Maps

Google

Nokia In-app Purchase

HERE Maps

Nokia Push Notifications

Nokia X Software PlatformA new platform built with Android Open Source Project at its core.. It combines a popular smartphone

software base with Nokia’s global reach and strength to create new opportunities for your apps.

44

Android Open Source Project

4.1.2 (API level 16)

Android 3rd party

applications

Nokia X Software Platform 1.0 Nokia

StoreNokia UX

IAPAPI

HEREAPI

NNAAPI

Nokia X Software PlatformA new platform built with Android Open Source Project at its core.. It combines a popular smartphone

software base with Nokia’s global reach and strength to create new opportunities for your apps.

45

Android Open Source Project

4.1.2 (API level 16)

Android 3rd party

applications

Nokia X Software Platform 1.0 Nokia

StoreNokia UX

IAPAPI

HEREAPI

NNAAPI

Nokia X 100 000+ Android applications testedA new platform built with Android Open Source Project at its core.. It combines a popular smartphone

software base with Nokia’s global reach and strength to create new opportunities for your apps.

75% Android applications work unmodified25% require

small changes

Nokia X Service APIsNokia In-App Purchase

HERE Maps

Nokia Notifications

(replace Google APIs)

Application ready to publish in Nokia Store.

No porting, no coding just publish!

Developer

SupportThe largest, most comprehensive

support network of its kind

WORLD-CLASS LOCAL SUPPORT

MORE

Rewards for participating

on ecosystem

WORLD-CLASS LOCAL SUPPORT

MORE

Rewards for participating

on ecosystem

MORE

Local merchandising

and support

Go global, stay local

JOIN DVLUP FOR GLOBAL AND LOCAL EVENTS, CHALLENGES, AND REWARDS

FIND MORE EVENTS AND DEVELOPERS LOCAL TO YOUR AREA

PROMOTE AND MARKET YOUR APPS EASIER WITH LOCALLY MANAGED STORES

Start earning today at

www.dvlup.com

DVLUP OlympiadMore innovations made open

Gameplay

• This competition is valid for student that

haven’t graduate at June 15th 2014

• Each team can be consist of up to 5

students from same university.

• Each team can only use one DVLUP

account to register at DVLUP

Olympiad and representing one university.

• Each team have to earn points from

DVLUP Challenges.

• Team winner based from the highest point

between April 1st – June 15th 2014 and

can be seen from DVLUP Olympiad site.

• University winner based on the highest of

accumulation point.

REWARDS FOR THE HIGHEST XPTotal Point from April 1st – June 15th 2014

2ndIDR 15,000,000

+15,000 XP

1stIDR 20,000,000

+20,000 XP

3rdIDR 10,000,000

+10,000 XP

NOKIA

Innovation LabUniversity with Highest Accumulation of Points

IMPORTANT DATES

Registration Open

1 April 2014Registration Closed

1 May 2014Competition Closed

15 June 2014

DVLUP Olympiad

LEARN MORE at

www.DVLUPOlympiad.com

Android Curriculum

INNOVATIONOpen innovations for great experiences that scale from high-end to low

CURICULLUMWindows Phone and Nokia X Curriculum to support Academia

DVLUPBreakthrough growth in revenues, engagement, and market share of your apps

OLYMPIADUnbeatable local support, merchandising, and reward incentives

BREAK THROUGH WITH US

INNOVATION IS THE ABILITY TO CONVERT IDEAS INTO INVOICES