icrossing uk client summit 2011 - total retail: mobile and the multichannel mix
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Total retail: mobile and multichannel mix by Paul Doleman for the iCrossing client summit 2011TRANSCRIPT
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iCrossing client summit | MAY 2011 | BRIGHTON1
Total Retail: Mobile & the Multichannel mix
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A recap.
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Consumers have embraced multiple touch points.
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Multichannel patterns.
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The research disparity.
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Closing the deal.
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Straight path?
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Or something more complex?
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Information gathering.
40%33%25%21%56% offline. 65%
online.
3%
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Mobile – Way more than just a channel.
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Are you doing your bit?
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It’s all about convenience.
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A collision of worlds.
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Mobilising for Mobile
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Get with the program
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Paul Doleman
Thanks