ICRISAT Communications Initiatives

ICRISAT Locations in the Semi-arid Tropics

55 countries 6.5 million sq km 2 billion people

Headquarters

ESA Regional

Office

WCA Regional

Office

Vision A prosperous, food-secure and resilient dryland tropics Mission To reduce poverty, hunger, malnutrition and environmental degradation in the dryland tropics

ICRISAT key messages

Holistic approach to agricultural research for development (R4D)

World leader in dryland agricultural research Committed to solutions to overcome poverty,

malnutrition and environmental degradation. Innovative Doing science with

a human face - caring for the poor

Climate change and dryland stresses

One-third of the world’s population live in the drylands Repetitive droughts Poor soil fertility

Climate change will further worsen the situation Need to provide adapted and climate smart

solutions Food security Resilience to

dryland stresses

Climate change and dryland stresses

Building resilience of dryland farming communities (VLS, AgMIP)

Growing adapted crops (nutri-resilient cereals) Building resilience – a systems perspective (seed

systems, bioreclamation, microdosing, watershed management, diversification)

Better farmer adaptation Climate info Mapping drought

risks Testing soil

defficiencies

CGIAR Research Programs

Dryland systems Policies, institutions, and markets Agriculture for nutrition and health Water, Land and Ecosystems Climate Change, Agriculture and Food

Security (CCAFS)

Grain Legumes

Dryland Cereals

Communicating CGIAR Research Programs

ICRISAT products undertaken as part of a CGIAR Research Program

⁻ Publications ⁻ PowerPoint presentations ⁻ Displays ⁻ Videos ⁻ Media releases ⁻ Web/social media postings ⁻ Other products

Communicating CGIAR Research Programs

Recognizing partners

Approach: Campaign & Scientific backing

Goals

Target audience

Key messages

Campaign approach - Sorghum and Millet - Nutri-cereals - Smart Foods

good for you - good for the planet

Actions to date

Communication campaign Building a case for sorghum and millet

Broad – for a wider reach and awareness

Internal comms – for better partner engagement

Targeted – for adoption

3 Roles for communications in projects

Partner in communications Capacity build in communications

Integrate communications into projects

Participatory communications

Empower NARS to communicate

3 Roles for communications in projects

EXPLOREit @ICRISAT

http://exploreit.icrisat.org/page/climate_change_and_dryland_stresses/893/349

Media Coverage

Strategic marketing materials ⁻ Donor flyers, partner flyers (big ideas), special publications,

poster presentations, exhibits

Happenings (weekly newsletter)

Inclusive approach

Inclusive Market-Oriented Development (IMOD)

IMOD

Thank you for your attention!