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ICHRIE Lodging SIG Presentation: ICHRIE Lodging SIG Presentation: American Hotel & Lodging American Hotel & Lodging Association Association “Establishing a Student Chapter at “Establishing a Student Chapter at Your University” Your University” Friday, July 29, 2011 Friday, July 29, 2011 3:15pm - 4:15pm 3:15pm - 4:15pm Greg DeShields Greg DeShields Senior Director Corporate Senior Director Corporate Relations Relations

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Page 1: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

ICHRIE Lodging SIG Presentation:ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association American Hotel & Lodging Association

“Establishing a Student Chapter at Your University”“Establishing a Student Chapter at Your University”Friday, July 29, 2011Friday, July 29, 2011

3:15pm - 4:15pm3:15pm - 4:15pm

Greg DeShieldsGreg DeShieldsSenior Director Corporate RelationsSenior Director Corporate Relations

Page 2: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

AGENDAAGENDA

•Brief Introduction American Hotel & Lodging Association •The American Hotel & Lodging Association Student Chapter model

•Steps to develop an American Hotel & Lodging Association Student Chapter

•Benefits of American Hotel & Lodging Association Student Chapter

•Developed Chapters and Temple University model

•Who to Contact

Page 3: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Serving the hospitality industry for nearly a century, the American Hotel &

Lodging Association(AH&LA) is the sole national association representing all

sectors and stakeholders in the lodging industry, including individual hotel

property members, hotel companies, student and faculty members, and

industry suppliers.

Page 4: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

AH&LA student chapters can be established/maintained only at college or university offering a sequence of at least five hospitality related classes ‐supplemented with additional relevant courses of study.

Students creating a chapter should develop a customize mission statement, policies, and practices, building the structure for a sustainable organization. The purpose of a chapter is to keep members involved in AH&LA and the industry on state and national levels, as well as to maintain access to cutting edge insights of the hospitality industry, communicate with industry leaders, and develop support the future of hospitality.

Page 5: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Getting StartedGetting Started

To be a recognized AH&LA Student Chapter:

•Minimum of (15) AH&LA student members, (10) of whom need to be at the junior level or below

•An AH&LA faculty member to serve as the Chapter’s faculty advisor, who has five our more years professional experience in hospitality

•Written permission from your school to be recognized as a chapter industry leaders, and develop support the future of hospitality.

Page 6: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

News and Information• Lodging Magazine, Lodging HR & Law, daily e news source, and AH&LA ‐SmartBrief• Access to the Members Only Website section

Education• Access to the AH&LA Educational Foundation scholarships

Career• placement in Hcareers’ resume bank access to AH&LA's Career Center

Events• Free admission AH&LA Fall Conference & Intl. Hotel/Motel & Restaurant Show

Extra Savings• 40% off at Staples for school supplies• Prescription Drug Discount Card save up to 35%

Key Student Member Benefits

Key Student Member Benefits Membership Fee$45 annually

Page 7: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

1. California State Polytechnic University, Pomona

2. DePaul University3. Florida International University4. Georgia State University5. Johnson & Wales University6. Kirkwood Community College7. Oklahoma State University

8. Penn State University9. Purdue University10. San Diego State University11. Temple University12. University of Central Florida13. University of New Orleans14. University of Wisconsin - Stout

ESTABLISHED CHAPTERSESTABLISHED CHAPTERS

Page 8: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Top 5 ChallengesTop 5 Challenges1.Organizing and developing a Strategic Plan2.Educating students about AH&LA also acquiring members3.Organizing and facilitating out-of-state events for the chapter (including ticketing, transportation & lodging)4.Keeping student engaged in the educational offerings of AH&LA5.Managing financials and developing ways to acquire funding

Top 5 AccomplishmentsTop 5 Accomplishments1.Establishing a new student chapter - Writing bylaws, a mission statement, vision statement, and strategic plan.2.Acquiring 45 student members in the first semester3.Attend to the AH&LA Fall Conference at the International Hotel Motel and Restaurant Show4.Establishing a professional website with various sections5.Celebrating Hospitality Week on campus by hosting a panel of recent graduates.

Temple University AH&LA Student Chapter 2010-2011Temple University AH&LA Student Chapter 2010-2011

Page 9: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Temple University Student Chapter (AH&LA) Strategic Plan 2011-2012

Wednesday, July 6th, 2011 - 9:00am – 12:00pmStrategic Planning Session Facilitator: Greg DeShields, Senior Director for Corporation – School of Tourism and Hospitality ManagementAGENDA9:00am – 9:15am (Greg DeShields)

Networking Breakfast and Introductions - (6) Reasons WhyWhat do I want from AH&LA Student Chapter? How can I bring value to AH&LA Student Chapter?What would be the best benefit we can bring to members? Who do I want to meet during my AH&LA Student Chapter leadership?How will I leave the AH&LA Student Chapter improved? What is my Career Goal?

9:15am – 9:45am (Team Assignment)Step 1: Mission Review (approximate time required: 30 minutes)

9:45am – 10:00am (Greg DeShields)Step 2: Organizational Mandates (approximate time required: 15 minutes)

10:00am – 10:15am (Greg DeShields)Step 3: "Back to the Future" (approximate time required: 15 minutes)

10:15am – 10:30am (Team Assignment)Step 4: Envisioning the Future (approximate time required: 15 minutes)

10:30am – 11:00am (Team Assignment)Step 5: SWOT (approximate time required: 30 minutes)

11:15am – 11:45am (Greg DeShields)Step 7: Setting Out the Steps and Time Frame (approximate time required: 30 minutes)

11:45am – 12:00pm = (Team Homework)Step 8: Bringing It All Together-Writing the Plan Step 9: Reviewing and Revising the MissionStep 11: Checking Progress on the Plan

Page 10: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Page 11: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Page 12: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

An established AH&LA Student Chapter on the State and National levels can

provide your college or university access to key leaders.

Additionally, an established Student Chapter adds value to those students

attending your institution, and when recruiting, will distinguish your school

through its industry affiliations.

Page 13: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Leaders and members of your student chapter graduate become members of

AH&LA “Under 30 Gateway” addressing the personal and professional

needs of young hospitality professionals.

This new network offers a further way to connect with your graduates after

they have embarked upon their careers, creating another avenue to remain

linked and cultivating alumni relations.

Page 14: ICHRIE Lodging SIG Presentation: American Hotel & Lodging Association “Establishing a Student Chapter at Your University” Friday, July 29, 2011 3:15pm

American Hotel Lodging Association American Hotel Lodging Association "Establishing a Student Chapter at Your University“"Establishing a Student Chapter at Your University“

Key AH&LA Contacts:Netanya Stutz

Student Chapter Liaison andSenior Marketing Manager

[email protected]://www.ahla.com/chapters/

(202) 289 3160‐