iccm au: exploring the shift from content to context (keynote 3)
TRANSCRIPT
ANTOINE RJ WRIGHT (@MOBILEMINMAG)
PROJECT
DATE
CLIENT#ICCMAU
OCTOBER 2015
FROM WEBSITES TO MOBILE APPS, MOBILE WEB, AND SERVICES
EXPLORING THE SHIFT FROM CONTENT TO CONTEXT
A SMALL REVIEW
INTERNET ACCESS, MOBILE CONNECTIONS, SOCIAL MEDIAVIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-SOCIAL-MOBILE-2015/
INTERNET USE AS PERCENT OF POPULATIONVIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-SOCIAL-MOBILE-2015/
INTERACTION MORE IMPORTANT THAN PRESENTATIONVIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL-SOCIAL-MOBILE-2015/
ON WEBSITES (A HISTORY)
COMMAND LINE...IPCONFIG /FLUSHDNS
WEB BROWSERS<!--[IF IE 6]>DRAW IV TO CLOSEST MOUNTAIN DEW VENDOR<![ENDIF]-->
IMODE, WAP, AND WEB CLIPPINGSBLAZING SPEED ON THAT 2IN SCREEN
BLOGS AND RSSSUBSCRIBE TO MY UPDATES AND SUPPORT US BY CLICKING ON OUR WEB STORE LINK
FORK IN THE ROAD
MOBILE WEBSITES
BROWSER GOOD, WEBSITE CAN BE BETTERFELT LIKE WE'D COMPLETELY PASS OVER APPS RIGHT?
MOBILE APPS
INSIDE AN APP THERE WAS A DIFFERENT EXPERIENCE OR A COSTLY ONE
8 CHARACTERISTICS OF MOBILE MOBILE IS THE FIRST PERSONAL MASS MEDIAMOBILE IS PERMANENTLY CARRIEDMOBILE IS ALWAYS-ONMOBILE HAS A BUILT-IN PAYMENT MECHANISMMOBILE IS AVAILABLE AT THE POINT OF CREATIVE INSPIRATIONMOBILE HAS THE MOST ACCURATE AUDIENCE MEASUREMENTMOBILE CAPTURES THE SOCIAL CONTEXT OF MEDIA CONSUMPTIONMOBILE ALLOWS AUGMENTED REALITY TO BE USED IN MEDIA
TOMI AHONEN, COMMUNITIES DOMINATE BRANDSHTTP://COMMUNITIES-DOMINATE.BLOGS.COM/BRANDS/2009/12/LATEST-UNIQUE-ABILITY-FOR-MOBILE-THE-8TH-IS-DISCOVERED-AUGMENTED-REALITY.HTML
CURRENT AND FUTURE DESTINATIONS (FOR YOU)
NOTIFICATIONS
ENABLING ACTIONABLE INTERACTIONS IN THE SHORT SPAN OF ATTENTION DRAWERSHTTPS://BLOG.INTERCOM.IO/THE-END-OF-APPS-AS-WE-KNOW-THEM/
AND
HTTPS://MEDIUM.COM/@ARJWRIGHT/GESTURES-AND-NOTIFICATIONS-AS-THE-INTERACTIVE-OPERATING-SYSTEM-478B0C60F37F
WORKFLOWS
DEVELOPING SCRIPTS, USING DEVICE SENSORS TO ADJUST ACTIVITY AUTO-MAGICALLYHTTP://TASKER.DINGLISCH.NET/
AND
HTTP://IFTTT.COM
AND
HTTPS://WWW.WORKFLOW.IS/
PRODUCT-AS-A-SERVICE
PACKAGING THE PRODUCT INTO STREAMS RATHER THAN BOXESWHAT IF THE BIBLE WERE A SERVICE, NOT A DESTINATION?
A LITTLE HELP FORWARD
SKILLFULLY MAPPING YOUR CONTENT STRATEGYHABAKKUK 2:2 - THE LORD ANSWERED ME: WRITE DOWN THIS VISION; CLEARLY INSCRIBE IT ON TABLETS SO ONE MAY EASILY READ IT.
MOBILE MINISTRY ANALYIZER TOOL (BETA)HTTP://WWW.MOBILEMINISTRYMAGAZINE.COM/MOBILE-MINISTRY-CASE-STUDIES/MOBILE-MINISTRY-ANALYIZER/
UPCOMING RESOURCESSTAY TUNED TO HERE: HTTP://WWW.MOBILEMINISTRYFORUM.ORG/RESOURCES
SO WHAT IS THE GOAL?
I WONDER HOW THINGS WOULD DIFFER IF SAME ATTENTION WAS PAID TO INTERACTION AS PRESENTATION?- BILL BUXTON (@WASBUXTON)
END
ANTOINE RJ WRIGHTMOBILE MINISTRY MAGAZINE (MMM)
@MOBILEMINMAG#MOBMIN