5 trends in technology for missions for iccm
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5 Trends for Technology in Missions
Andrew SearsExecutive Director
Trend 1: The Long Tail Will Turn the World of Christian
Media Upside Down
Effect of the Long Tail: 80/20 Rule Becomes the 60/40 Rule
Before the Internet: 80% of profit comes from 20% of products
After the Internet: 60% of profit comes from 40% of products = increased content diversity
Effects of the Long Tail & Missions Long Tail Increases Diversity of Videos
◦ Blockbuster Video: 80% of rentals are recent “blockbusters,” only carry 75 documentaries
◦ Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries
◦ Amazon: carries 17,061 documentaries (of a possible 40,000) Long Tail of Search Terms (TechMission Websites)
◦ Top 500 search terms provide 19.5% of visitors◦ 604,916 search terms provide 80.5% of visitors
Missions Implication◦ Non-Western culture voices are almost entirely on the long tail.◦ The Internet extends the long tail. It decreases the proportion
controlled by big media from 80% to around 60% which gives more room for non-Western voices.
◦ Open strategy maximizes visibility of non-Western voices.
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Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
Trend 2: Mobile Technology Will Make Every Sermon
Available to Every Person
Mobile Projections2012 number of mobile-connected devices
exceeds the number of people on earth2015:
◦1 billion smartphones shipping annually◦60% of data will be outside of Europe & North
America◦All parts of the world will have average speed > 1
Mbps◦Market share 2015: 43.8% android, 16.9% iOS, 20.3%
Windows (Android market share likely to be double that in developing countries)
2016 there will be 1.4 mobile devices per capita (10 billion)
Importance of Audio & Video In Access to the Word Globally
Source: http://www.wycliffe.org/about/statistics.aspx http://www.lausanne.org/en/blog/1779-the-70-orality-and-the-mission-of-the-church.html
Trend 3: Disruptive Technology in Education Will Transform
Christian Education
Characteristics of Disruptive EducationCost is orders of magnitude cheaper than
traditional methodsProvides alternative credentials
◦ Credit by examination with standardized tests◦ Certificates rather than degrees◦ Denominational ordinations
Typically starts at lower end and gradually improves quality ◦ Freshman & Sophomore courses
Examples of Disruptive EducationSecular Examples
◦StraighterLine.com: freshman year for $999◦Edx, Coursera, Course Hero, iTunesU, Khan
Academy, Lynda.com◦CLEP, AP Courses, ACE
Christian Examples◦Global University: largest ministry school in the
world with over 400,000 students ◦CityVision.edu◦KnowledgeElements.com◦UrbanMinistry.org
Need for Low Cost Christian Education
Only 6.7% of people globally have college degrees compared to 40% in the USA◦ Majority of Christian growth is in developing countries
where Christian leaders are lacking educationEducation (like missions) is most effective when it
taught in the students culture and language
Technology innovation will enable ubiquitous, low-cost Christian education globally
Trend 4: The Semantice Web & the Christian Social Graph will Help Connect the Global
Body of ChristFor More Info Visit: http://
www.slideshare.net/techmission/christian-social-graph-v2http://www.slideshare.net/techmission/nonprofit-social-graph
App Traffic Growing beyond Browser Traffic
Note: Includes all web (desktop and mobile)
The Need for the Semantic Web:What are the Online Megatrends?
Browser traffic
General Search
Proliferation of Closed Datasets/APIs
App Traffic
Vertical Search
Open, StandardizedMachine Readable Data
All of these trends call for more standardized APIs and linked datasets = Semantic Web
Examples of Semantic Web & Vertical Search
Christian Social Graph
Christian Social Graph
Volunteer Opportunitie
s10,000
Jobs6,000
Organizations15,000
Churches
PeopleClassifiedListing
Groups & Events
Content
Funders & Grants
TechMission’sInitial Focus
Trend 5: The “Networked Church” will Transform the
Global Church
Architecture of Catholic Church
Mainframe EraHub/Spoke ArchitectureOne HierarchyCentralizedMonolithicStrength: addressing
problems requiring centralized approach
Problems◦ The Pope is not Jesus◦ Single point of failure◦ Lack of competition
Pope
Hub/Spoke Architecture
Architecture of Protestant Church Pre-Internet
Computers & LANs Disconnected/No
Interconnection Atomized No hierarchy or
denominational hierarchy Problems
◦ The Body of Christ should not be atomized and disconnected
◦ Week in addressing problems requiring a centralized approach
Isolated Networks(denominations & churches)
Networked, Modular Church Complex organic
interconnection Uses strengths of both
centralized and distributed architectures
Modular Increased specialization
Internet ArchitectureFrom: NetDimes.org
Trend Toward Specialization:Growth of the Parachurch
$-
$100
$200
$300
$400
$500
$600
Parachurch $0 $1 $20 $162 $230 $570
Church $1 $7 $50 $108 $140 $300
1800 1900 1970 2000 2007 2025
(in Billions)
62%
66%
60%
Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
Modular Transformation of Computer Industry
Source: Only the Paranoid Survive, Andy Grove
LocalChurch
LocalChurch
LocalChurch
LocalChurch
Virtually Integrated Church
LocalChurch
Sacraments
Sunday Service
Small Group
Teaching
Accountability
Modular Church
Student Groups
12 StepGroups
Accountability Partners
Meetups
ChristianLiterature
MegachurchStreaming
ChristianRadio/TV
DenominationStructures
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
LocalChurch
Sacraments
Sunday Service
Small Group
Teaching
Accountability
Modular Transformation of the Church
Potential Strengths & Weaknesses of the Networked Church
Strength Weakness
Growth in diversity Growth in deviance
Many options/connections Shallow relationships
More information More temptation
Less global poverty More domestic inequalityDecreased autocracy Decreased accountability
Viral church growth Viral cults
Megachurch network growth Wal-Mart Effect on Churches
Increased Specialization Holistic church decrease
Individual Capacity for Good Individual Capacity for Evil
5 Trends for Technology in Missions
1. The Long Tail will Turn the World of Christian Media Upside Down
2. Mobile Technology Will Make Every Sermon Available to Every Person
3. Disruptive Technology in Education Will Transform Christian Education
4. Christian Social Graph will help Connect the Global Body of Christ
5. The Networked Church will transform the global Church
Appendix
App Traffic Growing beyond Browser Traffic
Note: Includes all web (desktop and mobile)
Key Tech Trends for Missions
Western Media
Feature Phones
Pages
Self-Published Sermons
Smartphones
Audio/Video
Christian Social Graph VisionWhat if every Christian could connect with
the needs and resources to maximize their calling on earth?◦Missions: Mapping every need in the world to
Christians with resources to meet that need◦Discipleship: Mapping every Christian with
resources they need for growth◦Helping Christians meet the needs of non-
ChristiansWhy do thousands of people have this
same vision?◦It’s something that God is doing
Examples of Resources NeededChristian Social Network: $100 millionChristian Social Graph: $100 million
◦Global Church Directory: $50 million◦Global Parachurch Directory: $10 million◦Global Volunteer/Missions Directory: $10 million
Christian Wikipedia: $10 millionChristian YouTube: $10-50 millionChristian TED Talks: $10-50 million
How do you build a $100 project when you only have a few million dollars?
Examples of Semantic Web & Vertical Search
What is the Semantic Web? AKA Web 3.0
RDF: data sharing format in XML
Sparql endpoints: Christian Social Graph
Schema.org: churches, organizations, job postings, events, volunteer opportunities
Aggregators: Thousands of Christian Websitesand Applications
API Terms of Use Contracts
Semantic Web is an Initiative of World Wide Web Consortium for providing common formats for web data. It is led by Tim Berners-Lee, the inventor of the World Wide Web.
The Long Tail , Mobile & MissionsWhat if every sermon from every part of
the world could be published online?◦Most cultures globally are visual and auditory:
story telling culturesWhat if the distribution of Christian media
publishing reflected the demographics of Christians◦Paul’s Vision of Missions: Be a Jew to the Jew
and a Greek to the Greek
What if every person could hear all the sermonsglobally from their own language and culture?
App Traffic Growing beyond Browser Traffic
Note: Includes all web (desktop and mobile)