icca middle east | pharma compliance | ajay bhojwani

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Organising & Delivering Successful Healthcare

MeetingsAjay Bhojwani

Managing DirectorMCI Middle East


3www.mci-group.com

MCI AT A GLANCE

A profitable global company with a solid foundation

Founded in Switzerland in 1987, today MCI has offices across Europe, Asia-Pacific, the Americas and the Middle East and Africa. MCI leverages its unique capabilities in terms of universal reach, global infrastructure and local connections to help our clients grow globally and enhance organisational performance.


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Understanding medical meetings

Organising healthcare meetings

Ultimate goal


Understanding Healthcare Meetings


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Leading the planning of Medical Meetings

• Subject led organisations

• Community led organisations

• Charitable organisations

Association Led Meeting

• Ministry of Health• Health Authority• Other government

owned institutions

Government Led Meeting

• Pharmaceutical companies

• Equipment companies• Distributors

Industry Led Meeting

• Commercial planners and organisers

Commercially Led Meeting

Meeting & Events Management | Creative Communication Services | Professional Congress Organization | Technical and Creative Production | Destination Management Services | Performance improvement | Association Management and ConsultingOPHTHALMOLOGY CONFERENCE

THORACIC CONGRESS

INTERNATIONAL DIABETES DAY

WORLD KIDNEY DAY

NEPHROLOGY CONGRESS

INTERNATIONAL BURN WEEK

ORTHODONTICS CONGRESS

CARDIOLOGY CONGRESS

PHYSIOTHERAPY CONGRESS

PLASTIC SURGERY CONGRESS

ALLERGY CONGRESS

DIABETES CONGRESS

ENDOCRINE CONGRESS

PLASTIC SURGERY CONGRESS

CANCER CONGRESS

RHINOLOGY CONGRESS

DIABETIC FOOT CONFERENCE

MENTAL HEALTH CONGRESS


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SOCIAL EVENTS

PLENARY SESSIONS

POSTER PRESENTATIONS AND DISPLAYS

BREAK OUT SESSIONS

CME ACCREDITATION

MEET THE EXPERTS

WORKSHOPS

EXHIBITION

Medical meeting


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HANDS ON WORKSHOPS


Getting to know Healthcare Meetings

Science is the most important thing

Various Committee’s / Key Opinion Leaders sit at the center of the planning

Pharmaceutical Industry drives the largest share of the meetings

Balanced agenda – plenary sessions, free posters, abstract driven content, poster presentations and more…

Innovation / New Findings / New Methodology / New Drugs

Continuing Medical Credits (CME)

Being Compliant

And finally, FOOD still matters !

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Healthcare Meetings Compliance Certificate Program

Source: Meetings Professionals International


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Healthcare providers like it simple


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Knowledge is Key

Bringing in the right topics of

discussion forward

Connecting the local

committee /regional or international association

Looking at the world bodies – organizations,

hospitals, research centers

It can be an expensive affair so watch and manage the

space


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Getting the word outTouching the audiences from

• Universities• Hospitals• Private and Poly Clinics

Digital is good, but need everything else too

Various media channels

Publications


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Funding the dream to make it a reality

Working with the pharmaceutical companies and their compliance

Exhibition – layouts and dealing with competitors

Getting the HCP’s sponsored – you will need to play a role

Drug promotion – involvement of government permissions


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The onsite experience

• Pushing the message• Creating a package of

experience• Either practical or grand • Last minute adjustments

are critical

VenueWe like digital

but we love the

traditional methods

CME – applying, receiving and the

monitoring

Keep it

simple

Food is a Priority !


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F&B is a Priority

Keeping it simple and innovate especially around lunch symposiums

Physicians and Nurses like to see the spread, but healthy

Does your conference serving relate to the subject you are covering


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Trends around Medical Meetings


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Healthcare Trends to Watch

Source: Meetings Net – Medical Meetings

Cost Savings v/s Quality Care

Healthcare delivery organizations are multiplying in number and type, and their affiliations are becoming increasingly complex

Healthier is an increase in care being provided outside the hospital setting

New leadership challenges - Physician leadership is lacking

The New Patient and Payment Landscape


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Pharma and medical device regulations and self-policing• Shifting marketing spend away from large medical

meetings

• Smaller booth sizes at conferences and exhibitions

• Fewer sponsorship and promotion dollars

• Sponsoring HCP’s to meetings

• Less funding of large contingencies of international registrants


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Compliance Ahead

Venues•Resorts•Beach Properties•Luxury Resorts•Casinos

Educational Sessions•Directly sponsored session by pharmaceutical companies

Gifts and Give Aways

HCP’s travelling with partners, families, etc.

Working with WHO


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CME – It is all about education

Getting the right credits – local or

international

It is a long

process so

prepare for it

Government permissions and

approvals depending on destination of the

meeting


26www.mci-group.comUltimate Goal


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Getting to the international meeting

• Subject requires attention

• A body representing the subject exists

Research & Knowledge

• Local / Regional meetings

• Pharma driven symposiums or gatterings

Building Community • Working with the HCP

or association• Putting in the bid

together• Lobbying and winning

Bidding & Winning


www.mci-group.com

mci is the world’s leading provider of strategic engagement and activation solutions and a key driver of

innovation in the international meetings, events, association and congress industries.

Meetings & Events Management | Creative Production | Professional Congress Organization | Destination Management Company | Association Management Performance Improvement Program | Event

Measurement Services

An independent, privately held company with headquarters in Geneva, Switzerland, MCI’s 1,600 experts in 62 cities and 33 countries help clients across Europe, the Americas, Asia-Pacific, and India, the Middle East and Africa (IMEA) to unlock their potential and deliver real change

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