2nd & 3rd December 20159.00am – 6.00pmM Hotel, Singapore

Qualify for PIC Claims*

15 CPE Hours

iCA2015 Public Practice ConferenceDriving Sustainable Growth

Supporting Partners

This Conference is designed to be a one-stop premier event, addressing a range of practice management, business strategy and leadership, and human resources management topics within a dynamic learning environment to reflect, rethink and refresh.

It is imperative to ride the waves of changes that are impacting your business. From a host of experts, coaches and leaders of practice firms from overseas and Singapore, you will receive practical ideas and references that can equip your business to be the trusted advisor and drive sustainable growth.

Join us for insightful and practical sessions

Leadership: Gain insights and best practice on leadership issues, management techniques, succession and transition planning, business strategy and value creation methods. Maximising HR value: Gain ideas on how to strategise effective plans on talent management and how to handle millennium generation staff to achieve greater performance and loyalty. Transformation: Discover how by embracing new technologies could transform work processes and service value creation and win new business. Competitive advantage: Gain insights on how to create brand visibility to give competitive advantage, draw new business and attract talent. Experience: Benefit from speakers’ insights and experiences on what makes a high growth and profitable firm. You will also receive: - Six months of articles and videos on practice management tips and strategies (post conference) - Diagnostic check on your practice management - Change Management Toolkit - 15 CPE hours

What are the benefits and take-aways?

Managing Partners, Partners / Directors, Senior Managers and Managers at accounting firms.

Who should attend

ProgrammeDay 1 Conference, 2 Dec 2015

0815 – 0900 Registration 0900 – 0915 Welcome / Opening0915 – 1015 Keynote: How to Grow Your Reputation, Differentiate Yourself From The Competition And Win New Business

1015 – 1045 Tea Break1045 – 1130 Forum: Balancing The Equation: Business Development, Quality, Margin

Discover the simple steps and techniques to build your profile, confidence, process and clarity to build a firm foundation to win business.Speaker: Heather Townsend, Professional Coach and Author, United Kingdom

In this session you will get unique insight from your peers how have they successfully balanced internal and external challenges to successfully grow their firm.Moderator: Heather Townsend, Professional Coach and Author, United Kingdom Panelists: Frankie Chia, Managing Partner, BDO LLP Henry Tan, Managing Director, Nexia TS PAC and Chairman of Nexia China Terence Ng, Co-Founder and Managing Partner, Ardent

Time Coverage

Welcome to the iCA2015 Public Practice ConferenceDriving Sustainable Growth2nd & 3rd December 2015 9.00am – 6.00pm M Hotel, Singapore

ProgrammeDay 1 Conference, 2 Dec 2015Time Coverage

1215 – 1345 Network Lunch 1345 – 1415 Cloud Computing And Mobile Technologies: Business Values & Security

1415 – 1445 Experiencing High Growth Through Embracing Technologies

1545 – 1615 Tea Break1615 – 1645 Cross Generational Leadership: Bringing Out The Best Of Boomers To Millennial

Day 2 Workshop, 3 Dec 2015 How To Grow A Resilient And Profitable Practice Speaker: Heather Townsend, Professional Coach and Author, United Kingdom

Overview:Technology, regulatory changes, globalisation, increased competition and the younger generation are driving a relentless agenda for change within CA firms. Suddenly relying on ‘but that’s how it always has been done’ is a risky strategy. It is not enough to be a leader of your firm, you now need to be a successful change maker.

This workshop will challenge your thinking and give you strategies to future proof your firm and increase your firm’s capital value.

What you will cover: 4 Sessions : Future Proofing Your Practice Your Role In Bringing About Successful Change

Gaining The Hearts And Minds Of Staff And Clients Implementing And Embedding Your Change

How you will benefit from the workshop: Come away with a wealth of ideas and practical steps to improve the profitability, capital value and sustainability of your practice Discover what clients will want in the future and how to future proof your practice Know how to build a compelling vision for the future Discover simple ways to overcome your staff and client’s inertia and get them on-board with your new initiatives Find out how to build momentum and readiness for change with the key stakeholders in your practice Gain a suite of change tools which you can use immediately in your own practice

Discover what you need to know about cloud computing and mobile technologies, infrastructure and data security and adoption trends.Speaker: TBC

Kong, Lim and Partners will share their experience in embracing new technological solution to cope with heightened client services, to operate efficiently and achieving the productivity and profitability they targeted.Speaker: Lim Yeong Seng, Managing Partner, Kong, Lim and Partners

1445 – 1515 The 10 Rules Of Branding

Learn about the difference between having a business and having a real brand; the difference between branding and marketing; and The 10 Rules Of Branding that you must follow to make your brand stronger than your competitors.Speaker: Jacky Tai, Principal Consultant, StrategiCom

1515 – 1545 Debunking The Myths Of Succession Planning – 7 Key Outcomes That Will Help Organisations Build Bench Strength

HayGroup will share insights that will enable firms to align your talent with business demands, identify mission-critical roles, assess and select talent, hedge against premature attrition, manage career mobility risks and track talent ROI.Speaker: David Pang, Managing Consultant, HayGroup

1645 – 1715 People Strategy: Recruitment, Retention And Recognition

Robert Half, the talent management specialist, will share with you the strategies on recruitment, retaining and motivating today’s employees to achieve best performance.Speaker: Stella Tang, Managing Director, Robert Half

1715 – 1745 Be A Progressive Firm: Future Profiting Your Business And Clients Relation

1745 - 1800 Round Up Of The Day

This talk shall unveiled some observations of Singapore accounting firms (especially the smaller ones) and some suggestions on how they can continue to remain relevant in this complex world of business and finance, and if possible, punch above their weight to differentiate themselves from the rest.Speaker: Lawrence Au, Director, Oriel Management Consulting Pte Ltd

Learn about the common faults on communications among the Baby Boomers, Gen X and Gen Y; the paradigm shift required in enabling a more productive and forwarding work culture; and the 5 simple Golden Rules of Engagements for managers working in a multi-generational environment.Speaker: Benjamin Loh, Gen-Y Specialist, Executive Public Coach and Founder, Flare Communications

1130 – 1215 Forum: Deployment Of Technologies Enabling CAs To Be Trusted Advisors

This Forum will discuss business-inspired and technology driven-change, and what others have learnt from implementing new technology and software to improve productivity, client service and profit margins.Moderator: Heather Townsend, Professional Coach and Author, United Kingdom Panelists: Rowland Kew, Managing Partner, CA Practice PAC Mohd Noor Abu Bakar, Managing Partner, Imran Chartered Accountants Lawrence Au, Director, Oriel Management Consulting Pte Ltd

About The Speaker:Heather Townsend helps accountancy professionals become the Go-To-Expert. She has worked with over 300 partners, coached, trained and mentored over 2,000 professionals at every

level of the UK’s most ambitious professional practices. She has built a track record of helping small accountancy practices grow the size of their practice by 50-200%, often in under two years. Heather has supported her clients to build their profile, differentiate themselves, grow their reputation, and in the process improve in fees generation in their client portfolio.

She regularly speaks on practice management issues at seminars, events and conferences run by and for accountants and accountancy firms. She has written four books in the last 4 years; the award-winning ‘The FT Guide To Business Networking’, ‘The Go-To Expert’, ‘How to make partner and still have a life’ and ‘Poised for partnership’.

Speakers

Ticket Type

2-Day Conference + Workshop $749.00 $674.10 (Save 10%)

Day 1 Conference Only $588.50 $529.65 (Save 10%)

Day 2 Workshop Only $481.50 $433.35 (Save 10%)

ISCA Members Preferential Rate: (SGD)

2-Day Conference + Workshop $588.50

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EarlybirdPricing (SGD)

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REGISTRATION INFORMATION Registration and Confirmation Reservations may be made by telephone/telefax/email. Aconfirmation email/letter will be sent to you from CCH Asia Pte Limited to confirm yourparticipation in the event.

Programme Changes Wolters Kluwer reserves the right to amend or cancel the events due to unforeseencircumstances.

Payment Once your participation is confirmed, you will be required to make payment for the event.Payments can be made by credit card or by cheque. By Credit Card: Please fill in your credit card details in the “Payment Details” section of the registration form to authorise thedebit from your credit card. By Cheque: All cheques should be crossed, marked A/C payee only and made payable to “CCH Asia Pte Limited” with the title of the conference indicated clearly on the back of the cheques. Prices are inclusive of 7% GST.

Substitution and Cancellation PolicyA substitute delegate is welcomed at any time and at no extra charge if you are unable toattend. Notice of replacement must be made in writing via email or fax to CCH Asia PteLimited at least one (1) week before the event. Cancellation: Full payment will be imposed ifcancellation is made less than 2 weeks before the start of the conference. This also appliesto no show on the day of event. In such cases, a complete set of the course materials willbe sent to you at no additional charge.

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Benjamin Loh Gen-Y Specialist, Executive Public Coach and Founder, Flare Communications

David PangManaging Consultant, HayGroup

Frankie ChiaManaging Partner,BDO LLP

Heather TownsendProfessional Coach and Author, United Kingdom

Jacky TaiPrincipal Consultant, StrategiCom

Henry TanManaging Director,Nexia TS PAC and Chairman of Nexia China

Lawrence AuDirector,Oriel Management Consulting Pte Ltd

Lim Yeong SengManaging Partner, Kong, Lim and Partners

Mohd Noor Abu BakarManaging Partner, Imran Chartered Accountants

Rowland KewManaging Partner, CA Practice PAC

Stella TangManaging Director, Robert Half

Terence NgCo-Founder and Managing Partner,Ardent

The FeesQuick! Be the early bird and take advantage of our special rate by 11 November 2015!Further discounts apply to groups of 3 or more. For Group bookings contact Wandy: +65 6211 3934 / +65 9800 8844 or email wandy@cch.com.sg

Pricing includes GST of 7%; Earlybird bookings must be received by 11 November 2015.* Terms and Conditions Apply

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