ibm's use of virtual worlds - roo reynolds' presentation at eduserv foundation symposium...
DESCRIPTION
IBM famously have a large virtual continent, but what do they do there? Roo Reynolds peeps behind the Big Blue curtain to reveal how and why IBM got involved in Second Life as well as introduce some of the current activities going on within virtual worlds.TRANSCRIPT
11/04/23
IBM's use of virtual worlds
Roo Reynolds Metaverse Evangelist
rooreynolds.com
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Web 2.0
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Web 2.0
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Web 2.0 attitude
“ Web 2.0 is an attitude not a technology. It’s about enabling and encouraging participation through open applications and services.
By open I mean technically open with appropriate APIs but also, more importantly, socially open, with rights granted to use the content in new and exciting contexts.”
Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that
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Virtual Worlds
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Gogofrog
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3B
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Habbo Hotel
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Cyworld
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There.com
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Active Worlds
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Kaneva
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Sony PlayStation Home
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EVE Online
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What’s IBM up to?
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IBM Innovation Jam results:
Funding for ‘3D Internet’
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IBM 12 island innovation complex
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Circuit City
Sears &
Circuit City
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Australian Open
Jan 2007
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IBM Alumni event
(http://greateribm.com)
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More possibilities
– Marketing, brand promotion
– Retail
– Hardware / Storage
–Media and entertainment
– Modelling (visualisation, simulation, …)
– Conferences
– Community events
– Education (rehearsal, e-learning, blended learning…)
– Research
– …
– Behind the firewall
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Education and Training
A highly compelling distance learning environment
Connect with experts and teachers from around the world
Train, rehearse, role play in virtual world
Simulation of real world environments for “walk-throughs” or re-enactments
3-D models, immersive environments recreate real life and simplify the complex
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Societal Applications
University of California, Davis: – Peter Yellowlees, professor of
psychiatry at UCD using Second Life to simulate and experience Schizophrenia
Centers for Disease Control:
– Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis
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Societal Applications
Medical or other training using virtual worlds
Rehearsal and role playing
Simulations and response
3-D models, immersive environments recreate real life and simplify the complex
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More possibilities
– Marketing, brand promotion
– Retail
– Hardware / Storage
–Media and entertainment
– Modelling (visualisation, simulation, …)
– Conferences
– Community events
– Education (rehearsal, e-learning, blended learning, …)
– Research
– …
– Behind the firewall
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What’s next?
rooreynolds.com
eightbar.co.uk
Further reading