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Storytelling about the³Brand Called You´

on LinkedIn

Greater IBM Connection Webinar October 28, 2010

Author: Bernadette MartinInterviewed by Paula Patinella



StoryStory



Smarter Planet Story



What is a Brand????



A BRAND (product, place,

company, service, association,

person)





person) is an intangible image (or

perception)





person) is an intangible image (or

perception) created by a UNIQUE

bundle (or accumulation)




company, service, association,person) is an intangible image (or


bundle (or accumulation) of Emotional, Rational and Sensory

Experiences (or touch points)




company, service, association,person) is an intangible image (or


bundle (or accumulation) of Emotional, Rational and Sensory

Experiences (or touch points)

.........and Stories



You d on¶t need t o be

Famous«. j ust Selectively Famous t o y our Target



PERSONAL BRANDING

is the process of IDENTIFYING

CLARIFYING &

COMMUNICATING

what makes

you UNIQUE



Where Storytelling and PersonalBranding Intersect



Storytelling 2.0



THE ³D´ WORDS

DISCOVER

DEVELOP

DISTILL DIGITIZE

DISSEMINATE

DISCLOSE DOCUMENT

DESIGN



What to say in your Story

Leadership skills

EmotionalIntelligence skills

Values

Passions

Interests

Direction

Call To Action (CTA)

Personal SocialResponsibility (PSR)

Experience

AcademicCredentials

Goals

Languages



It's Story Time!!!!



The Makeovers



The Makeover Process

1) Google Quotient

2) LinkedIn Location

3) Assessment

4) Brand Audit & Inventory (CV, References, Assessments), Target and CTA

5) Interview

6) Accomplishment Stories (VBST Tool)

7) Pen to Paper - Drafts



If you don·t show

up in Google, youdon·t exist.



What is your Google Quotient

www.careerdistinction.com/onlineid

Digitally

Disastrous

Digitally

Distinct

Digitally

DissedDigitally

Dabbling

Digitally

Dissed



AssessmentScale of 1-2-3-4-5

(1) lots to improve (need makeover) (3) needs improvement. Fine, adequate butnot great (5) fabulous

* Heading

* Photo* Summary section. Score based on the following:

o structure/flow

o grammar/spellingo punctuationo use of maximum number of characters (2000)o content

* Experience Section* Number of connections* Recommendations* Use of Features/Applications* Use of Groups

Overall Assessment



Define Your Target



What is your Call To Action (CTA)?



Accomplishment Stories (VBST)

Short Title

Three Key Words

Situation

Challenge

Actions

Results Testimonials



The Brand Called Molly Evans



Molly Caitlin Evans

Google Quotient LinkedIn Location

Assessment

Tool Kit Inventory

Brand Audit (Target and CTA)

Interview

Accomplishment Stories Pen to Paper - Drafts



The Makeover

http://www.linkedin.com/in/mollyevans



The Brand Called Joseph



Joseph Katucki


Assessment

Tool Kit Inventory

Brand Audit (Target and CTA)

Interview




The Makeover

http://www.linkedin.com/in/josephmkatucki



The Brand Called Christine



The Makeover

http://fr.linkedin.com/pub/christine-cluzel/0/38a/477

www.linkedin.com



The Brand Called Paula



Paula Patinella


Assessment

Tool Kit Inventory Brand Audit (Target and CTA)

Interview




The Makeover

www.linkedin.com

http://www.linkedin.com/pub/paula-patinella/0/573/81b



So, What's Your

Story????



Action Items (DIY)

Google Quotient

LinkedIn Profile Assessment

Take Inventory

Resources

BIO Buddy



Special Offer

Complimentary Assessment

of your LinkedIn Profile

±

Contact: [email protected]



www.kiva.org

Mission: combines micro finance with theinternet connecting people to alleviate poverty

Partial proceeds from paperback sales financea Kiva entrepreneur



Summary

Impact of Storytelling

The ³Brand Called You´

LinkedIn

Content Development

Makeovers

Q & A



[email protected]

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