ibm smarter business 2012 - smarter business with social crm
DESCRIPTION
SugarCRM makes CRM Simple and Intuitive. It fits very well in the IBM Social and SmarterCommerce solutions sets and runs on the IBM software, hardware stack and within the IBM Cloud. In this presentation SugarCRM will explain the benefits of the Sugar solution for IBM customers as well as IBM prospects. We'll also explain why customers decide to migrate away from Siebel; or chose SugarCRM over Microsoft & Salesforce.com. Talare: Sven Heijnen, Sales Director Nordics, SugarCRM Besök http://smarterbusiness.se för mer information.TRANSCRIPT
Smarter Business with Social CRM
Sven Heijnen
Sales Director Nordics
SugarCRM
Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM
Introduction“IBM, in conjunction with our partner SugarCRM, offers
comprehensive CRM services and solutions that deliver distinctive value to our clients through globalization, operational
excellence, process transformation and automation: All supported by IBM brands and partner ecosystems.”
“SugarCRM makes CRM simple, and
offers customers unparalleled choice and control of their data and deployments”.
IBM SugarCRM Alliance
Partnership since 2010Global Strategic Alliance
Target MarketsRetailBanking, Financial Services, InsuranceMedia and EntertainmentShipping & TransportationManufacturing & Hi-TechGovernment & Health CareBusiness Process OptimizationCRM
Joint Initiatives Smarter CommerceSocial BusinessIntelligent TransportSmart CloudPureSystems
The value of SugarCRM and IBM
SugarCRM Value IBM Value
IBM and SugarCRM empower companies around the world to gain and retain more customers and become the engines of a smarter planet by offering open business solutions built on the world’s best platforms.
Makes CRM simple
Deploys quickly on cloud and/or on-premises, offering customers unparalleled choice and control of their data and deployments
Delivers ability to acquire, grow and retain customers via intuitive, open social CRM platform
Provides global and mobile platform as leading provider of open source CRM
IBM and SugarCRM Creating unique Customer Value
Helps clients get to social business
Delivers proven integrated optimized Smarter solutions
Accelerates clients’ sales, marketing and service
Reaches mid-market via channel and holds deep client relationships driving transformations
Makes Smarter Planet real through industry solutions
Delivers affordable scalable systems, storage and software
Finances total solution
Agenda
• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
IBM Business Solutions Portfolio
Social BusinessSmarter Commerce
Business Analytics & Optimization
Smarter Planet
Sugar compliments and adds value to the IBM Selling Proposition
IBM Software Portfolio for End-to-End Social Business
SugarCRM & IBM - Integration
Applications
IBM Stack
Platform
SugarCRM and IBM Integration• Sugar integrates with
– Cognos for BI– SPSS for predictive analytics– Smart Cloud for Social Business for collaboration– Connections for collaboration– Lotus Notes for email– WebSphere Cast Iron for web/data integration– DB2 – Database– WebSphere - App Server– Unica, Commerce, Sterling - Smarter Commerce
• Deploy in the cloud– IBM SmartCloud Enterprise
• Deploy on-premise– Series i– Series p– Series x– PureSystems– PowerLinux
• Services from IBM GBS and BPs
Agenda
• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
IBM: Smarter Commerce
„Redefining Commerce in the age of the customer“
IBM Smarter Commerce
Todays customer is dictating a new set of terms in dynamics between buyers and sellers:• Customers are empowered by technology, transparency and an abundance of
information• These information they collect from various sources• They expect to engage with companies when and how they want• Direct with your seller, mobile or digital• They expect consistent experience throughout all channels• They can Champion or sully a brand with the click of the mouse!• Source:
http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
IBM Smarter Commerce - an integrated approach
Today‘s customers have no patience, keep up with them - Smarter Commerce is the solution:
• Creates an efficient and seamless system of commerce
• stretches from the sourcing of materials all the way through to after-sale services
• a system that connects and integrates suppliers through powerful collaboration tools
• a system that turns real-time analytics into actions for your customers
• a unique approach that increases the value companies generate for their customers, partners and shareholders in a rapidly changing digital world.
Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571
Smarter Commerce Transformation
Smarter Commerce: Customer focus
Smarter Commerce: Best-of-Breed Solutions
Smarter Commerce: Industry specific business processes with SugarCRM
Industry specific business processes
Smarter Commerce: Future Ready Technologies
SOCIAL
CLOUD
BIG DATA
MOBILE Industry specific business processes
Agenda
• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
Sugar Vision
• For any professional who interacts with a customer or prospect
• We Provide the information and tools needed to understand, engage and connect with their customer or prospect
• Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job
• We help the customer facing professionals do their job better.
Sugar makes CRM easy
Flexible Intuitive Open
Integrates with YOUR
environment.
Optimized for the IBM Stack
Simplified UI. Designed to
maximize user adoption.
Works the way YOU work.
Easy to customize to match how YOU
work.
Run Anywhere
Sugar: 360° Customer View
CRM Activities• Customer Service• Marketing• Sales
Internal Datasources• ERP • Market data• Personal• Product
Ext. Data Sources• Linked-In• InsideView• Hoovers
Specialized Tools• Web Analyse• Business Intelligence• Statistics
Agenda
• Sugar & IBM Alliance• IBM & Sugar Technology-Integration• IBM: Smarter Commerce• Sugar: Open Social Business Platform• Example IBM Connections & SugarCRM
Example Social Collaboration: IBM Connections & SugarCRM
• http://www.youtube.com/watch?v=a3CnYJImchc
Sugar + IBM Connections = egbs consulting ab
Sugar Gold Partner and IBM Business Partner
Summarized
Ecosystem Social
CloudMobile
IBM and SugarCRMOpen Social
Business Platform
MicrosoftOracleSFDC
The Sweeter Road
Backup
The Sugar Value!360º Relationship Management Open Ecosystem
SocialMobile
IBM and SugarCRM Deliver Social Selling Capabilities