ibm overview and case study
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Presentation on IBM and mobile solution case study for SJSU business students.TRANSCRIPT
© 2012 IBM Corporation1
IBM: an overview
© 2012 IBM Corporation2
IBM: an overview
"IBM is an innovation company.
Both in what we do and how we do it, we pursue continuous transformation –
always remixing to higher value in our portfolio and skills, in the capabilities we deliver to our clients and in our own operations and management practices.“
Ginni Rometty, IBM CEO
© 2012 IBM Corporation3
IBM: an overview
New era of computing
"Two decades ago, 70% of researchers were working in materials science, hardware and related technologies. Today, 60% are in fields that support our key growth initiatives.”
Now targeting:
Chief Marketing Officer
140 acquisitions since 2000
($33 billion)
© 2012 IBM Corporation4
IBM: an overview
New era of computing
© 2012 IBM Corporation5
IBM: an overview
Where does IBM income come from?
© 2012 IBM Corporation6
IBM: an overview
Where does IBM income come from?
© 2012 IBM Corporation7
IBM: an overview
Towards a Smarter Workforce
And we are now taking the next step, becoming a Smarter Enterprise:
• In part, it means using social technologies to identify IBM experts and enable them to deliver their knowledge and leverage our entire portfolio to create a seamless, high-value client experience.
• In part, this means applying analytics to every part of our business — changing how we manage risk, drive efficiency, increase marketing effectiveness and infuse business insight across the company.
9,500 sellers with industry expertise: eg. Healthcare, energy, telecom, banking
© 2012 IBM Corporation8
The project
© 2012 IBM Corporation9
IBM: an overview
The steps involved
Each team present a proposal mobile project on their focus area
All presentations due by Thursday Oct 24 prior to class
• Points for presentation skills• Bonus points for linking social/mobile/cloud/big data• Bonus points for displaying understanding of • • Build/Transform/Engage/Optimize• Bonus points for incorporating and integrating the proposal from another team• Bonus points for for being featured in the proposal from another team
© 2012 IBM Corporation10
Sales/Marketing
Finance
Manufacturing
Human Resources
Customer Support
Research & Development
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IBM: an overview