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IBM Executive Briefing Center – Rome, Italy
SHOWCASE
Multinational technology and consulting company IBM chose a high-tech design for the interior of their new
Executive Briefing Center in Rome, Italy, investing in cutting-edge lighting to impress customers and reflect the
advanced nature of their brand. To achieve the desired effect, Traxon’ s Mesh RGB systems were used to create a
30-square meter virtual LED wall, visible from the second visitors enter the meeting space. Installed on the wall in
the center of the showroom, Mesh RGB creates a dynamic focal point and displays an exciting look into the future.
Mounted back-to-back, the 70% transparent LED grid systems is capable of displaying different graphics and video
on each side of the two-sided surface. Controlled via e:cue’ s Lighting Control Engine (LCE) and 36 Butlers, the
Mesh RGB gracefully displays lighting sequences programmed by Sangalli Tecnologies Srl, which were created
using the Lighting Application Suite (LAS) and a PC. The architectural design of the showroom, a vision of architect
Massimo Iosa Ghini, combined with Traxon & e:cue’ s dynamic and flexible lighting and control system, allowed this
solution to be completely tailored to IBM’ s requirements. The innovative lighting concept and geometry of this IBM
showroom highlights the minimalist design of the room, and represents the evolution of IBM as a global brand.
Mesh RGB Lighting Control Engine(LCE)
An OSRAM Company
Traxon Technologies Europe GmbH
For more information, please visit WWW.TRAXONTECHNOLOGIES.COM
Or contact us: Europe Marketing E: [email protected]
PROJECT DETAILSFEATURED PRODUCT
Category: ArchitecturalLocation: Rome, ItalyClient: IBMArchitect: Massimo Iosa GhiniGeneral Contractor: Programmer: Sangalli Tecnologies SrlInstaller: Sangalli Tecnologies SrlCompletion Date: January 2011Region Traxon Europe
METHOD OF CONTROL
Butler Lighting ApplicationSuite (LAS)
HONG KONG SHANGHAI SINGAPORE SYDNEY TOKYO MUMBAI ROTTERDAM COLOGNE ISTANBUL LONDON MADRID MILAN PADERBORN PARIS MOSCOW WARSAW COPENHAGEN VIENNA NEW YORK ATLANTA CHICAGO LOS ANGELES TORONTO DUBAI BUENOS AIRES MÉXICO D.F. SAO PAULO COLOMBIA