ibm engaging for success

© 2015 IBM Corporation

C o r p o r a t e C I t I z e n s h I p 18.02.2016

Nisagon Khongphaitoon

Corporate Citizenship and Corporate Affairs

Professional


From strategy to execution …………


IBM – A Global Company

380,000+ employees

Clients in 176 countries

100,000+ Business Partners

Founded in 1911 (now 104 years old)

Headquarters in Armonk, United States

22 years of invention and patent leadership

(in 2014, 7,534 patents by more than 8,500 IBM inventors)

Ranked #5 Most Valuable Brand in 2015 by Forbes

(brand value $49.8 B)


IBM in Thailand

Over 500 Business Partners

Received Garuda Insignia to signify outstandingcorporate citizenship in Thailand in 1986

Affiliated Companies- IBM Solutions Delivery Co., Ltd.- IBM Leasing Co., Ltd.

Established since October 30, 1952

Offices in Bangkok, Chiang Mai and Chonburi


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“We accept our responsibilities as a corporate citizen in community,

national and world affairs; we want to be at the forefront of those

companies which are working to make our world a better place.

- Thomas Watson, Jr., 1965

Corporate Responsibility – more relevant than ever


• We identify and act upon new opportunities to apply our

technology and expertise to societal problems.

•We scale our existing programs and initiatives to achieve

maximum benefit.

•We empower our employees and others to serve their

communities.

•We integrate corporate citizenship and social responsibility

into every aspect of our company.


Communities


9Innovation That Matters for the World:

IBM’s best technology and talent applied to critical societal issues

Critical Issues

• Employment

• Education

• Environment

• Health Care

• Disaster Response

• Cities

IBM Technology

• Cloud

• Analytics

• Mobile

• Social Business

• Security

• Grid

Sample Solutions

• Corporate Service Corps

• Smarter Cities Challenge

• On Demand Community

• Teachers Try Science

• Impact Grants


C o r p o r a t e C I t I z e n s h I p

Portfolio & Case Studies


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IBM Thailand & Smarter Cities Challenge project

Chiang Mai:-

Smarter Health & Smart Agriculture

Chonburi & Pattaya:-

Smart Port & Public Safety

Khon Kaen:-

Smart Traffic & Education


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Grant Details

Team of 5-6 IBM experts

3 week engagement on a focused

topic, including evenings and

weekends

Direct engagement with Mayor and

top city officials

Strategic roadmap with actionable

recommendations

Follow-up with connections to

other initiatives

Launched in 2010, the Smarter Cities Challenge is a major IBM grant program

designed to enable up to 100 cities around the world to utilize the time and expertise

of top-performing IBMers to become more vibrant and rewarding places for their

citizens to live in. Cities will also have access to a wide array of IBM resources

including City Forward, a powerful

new tool which allows cities to

analyze, compare and visualize

data across systems.

IBM Smarter Cities Challenge

Where we’re going in 2015

Belfast, United Kingdom

Buffalo, United States

Burlington, United States

Cape Town, South Africa

Chennai, India

Christchurch, New Zealand

Copenhagen, Denmark

Date, Japan

Faro, Portugal

Foshan, China

Fresno, United States

Gurgaon, India

Jeju, Korea

Khon Kaen, Thailand

Knoxville, United States

Kyoto, Japan

Kyoto, Japan

Lagos, Nigeria

Lodz, Poland

Makati City, Philippines

Negeri Sembilan, Malaysia

Pingtung County, Taiwan

Porto Alegre, Brazil

Québec City, Canada

Reno, United States

Richmond, United States

Stavanger, Norway

Trujillo, Peru

Tucson, United States

Valparaiso, Chile

Vitória, Brazil

Waterloo, Canada


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Ghana Nigeria

S. Africa

Egypt

Kazakhstan

Poland

Romania

Sri Lanka

Corporate Service Corps

Smarter Cities Challenges

Russia

Turkey

Malaysia

Indonesia

India

Thailand

Cambodia

Morocco

Brazil

Peru

China

Philippines

Kenya

Tanzania

VietnamMexico

Colombia

Argentina

Chile

UAEBangladesh

Senegal

Over 2,500 IBMers from 55 countries worldwide

Sent to 34 countries

850 Community assignments

Triple Benefit

Leadership development for IBMers

Pro bono problem solving for communities

Expanded knowledge, enhanced reputation for IBM in growth markets

IBM Corporate Service Corps


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effective:

22%

IBM Corporate Service Corps (2)


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IBM Thailand … Support to Thai Education & Community

IBM Service Science Management & Engineering (SSME)

- Partnered with 8 leading universities to develop service science curriculum

IBM Academic Initiative Partnership Programs with

more than 20 universities on IT Skills training

IBM Research Partnership with Ministry of Science and Technology for Collaboration

in key research areas

- Nanotechnology, Bio-safety, Grid Computing, Food Safety & Traceability

IBM KidSmart Program for Early Learning

- Kiosks embedded with interactive, computer-aided teaching and

learning activities

- Donation to over 100 schools nationwide

IBM ViaVoice for Children with Hearing Disability

- Donation to schools under the support of The Crown Princess Maha Chakri Sirindhorn

IBM HomePage Reader for Visually-Impaired People

- Donation to various not-for-profit organizations; e.g., Thai Association of the Blinds

IBM Teachers TrySceice

- Provide comprehensive professional development supports for 1,500 STEM teachers


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Early Childhood Education

KidSmart Early Learning Program

STEM

P-TECH

TryScience

MentorPlace

PowerUp

IBM/CSTA Computer Science

Resources

Literacy

Reading Companion

Teaching

Transition to Teaching

Teachers TryScience * 2015

Systemic Reform

Reinventing Education

Other

University relationship

IBM Education Initiatives – K-12 programs


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• 471 lessons and 73 pedagogical strategies in 13 languages

• Project-based learning

• Social networking tools

• The integration of lessons with instructional supports

IBM Teachers TryScience


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High School

Complete requirements to earn

high school diploma

Receive individual support and

guidance

Mentoring and internship

opportunities

Focusing on the best elements of high school, college & careers

College

Opportunity to earn an

associate degree

Attend college courses during

normal school hours

Opportunity to continue studies

for 4-year degree

Career

Participation in real work

experiences

Exploration of various

careers through

internships, coaching

and mentoring

Pathways in Technology – early college high school


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IBM’s focus: Providing IT solutions to critical challenges

IBM Disaster Response efforts:

9/11 attacks (2001)

South Asia tsunami (2004)

Pakistan earthquake (2005)

U.S. Gulf coast hurricanes (2005)

Peru earthquake (2007)

China earthquake (2008)

India flooding in Bihar State (2008)

Haiti earthquake (2010)

Chile earthquake (2010)

Japan tsunami (2011)

Challenge: Infrastructure damaged or destroyed

Technologies to re-establish and strengthen

communication

Challenge: Lack of coordination

Systems to facilitate cooperation and

communication among multiple governments,

NGOs and corporations

Challenge: Critical needs

Systems to manage logistics, urgent supplies,

personnel and funding

IBM Disaster Response – leveraging technology & skills


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Recruitment/retention of talent

Drive technology innovation: cloud/business analytics

Open new markets

Socially responsible investment funds

Increase brand value: media and awards

#5 World's Most Valuable Brands in Forbs list 2015

#1 by The Civic 50

#1 by CERES

#1 by Covalence

#2 by Corporate Responsibility Magazine

#2 - Top 100 Most Valuable Global Brands by BrandZ

Top 50 Socially Responsible Corporations by MacleansMagazine and Jantzi-Sustainalytics

IBM India - Golden Peacock Award for CSR

IBM Taiwan - Global Views Magazine's CSR award

100 years – of corporate citizenship have been good for business

http://www.forbes.com/powerful-brands/list/


C o r p o r a t e C I t I z e n s h I p

Q & AThank you for the opportunity to share a few of

IBM’s exciting programs.