ibm design thinking - delievery value at scale
TRANSCRIPT
1Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Delivering Value & Outcomes at Scale
IBM DesignNick [email protected] O’[email protected]
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Acme SoftwareCrafting the finest digital anvils
Welcome to
12Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
13Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
14Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Sales are slumping!
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Our top clients want more features!
You’ve got 3 months to ship!
16Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
17Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
HiPPOHighest Paid Person’s Opinion
18Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
19Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Working In Silos
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Timelines shot. Employees Stressed
It’s 20:00…when will this end?!
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The Big Gamble
You think this will work?
¯\_(ツ)_/¯
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Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!6 Months Later
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Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!
24Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
2 Months After Launch
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I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
26Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
6 Months LaterHistory of Design at IBMA Very Brief
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29Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
30Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
31Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
32Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
33Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
A Return to What Made us Great
Good Design isGood Business.Thomas J. Watson, Jr.CEO, IBM
“
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36Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Embracing the Past.Building the Future.
IBM Design
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Our teams had a very engineering-centric culture.
We wanted to shift that culture towards a focus on users’ outcomes
Charlie HillCTO, IBM Design
“
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There’s one key toour future growth:the client experience.
Ginni RomettyCEO, IBM
“
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29 Studios Worldwide
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IBM Design ThinkingA framework for teams to understand and deliver:
great user outcomes
at speed and scale.
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IBM Design ThinkingIn the News
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IBM Design ThinkingIn the News
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Succeed or Fail as a Team
Mutual respect and trust across disciplines.
Collaborate in real time.
Everyone is workingin tandem.
45Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
You are the North StarUsers like you are the premise for every action we take.
Measure success based on the value that we bring to you.
46Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
47Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
The Loop
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Observe Reflect Make
IBM Design Thinking Model
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Building Minimal Viable Products
Source: blog.fastmonkeys.com
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New Structure: “5-in-a-box”Dedicated teams committed by the business unit
1. Engineering 2. Design3. Offering Management4. Users5. + More
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Design Team
UX Design
Visual Design
Design Research
Front End Development
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Acme SoftwareCrafting the finest digital anvils
Checking back in with
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Now with
IBM Design Thinking
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New Collaborative Spaces
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Glass: Greater Transparency
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Latest Tools & Tech
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Involving Customers
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Less of This
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More of This