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1Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Delivering Value & Outcomes at Scale
IBM DesignNick [email protected] O’[email protected]
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11Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Acme SoftwareCrafting the finest digital anvils
Welcome to
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12Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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13Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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14Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Sales are slumping!
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15Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Our top clients want more features!
You’ve got 3 months to ship!
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16Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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17Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
HiPPOHighest Paid Person’s Opinion
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18Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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19Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Working In Silos
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20Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Timelines shot. Employees Stressed
It’s 20:00…when will this end?!
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21Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
The Big Gamble
You think this will work?
¯\_(ツ)_/¯
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22Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!6 Months Later
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23Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Status Report?
Features checklist done!
But we all know it’s not very usable…
Ship it!
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24Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
2 Months After Launch
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25Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
I… I don’t get it.
They’re not happy. We gave them exactly what they
wanted.
Maybe we should have figured out what they NEEDED?
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26Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
6 Months LaterHistory of Design at IBMA Very Brief
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27Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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28Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
=
x25,000
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29Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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30Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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31Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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32Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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33Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
A Return to What Made us Great
Good Design isGood Business.Thomas J. Watson, Jr.CEO, IBM
“
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34Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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35Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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36Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Embracing the Past.Building the Future.
IBM Design
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37Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Our teams had a very engineering-centric culture.
We wanted to shift that culture towards a focus on users’ outcomes
Charlie HillCTO, IBM Design
“
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38Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
There’s one key toour future growth:the client experience.
Ginni RomettyCEO, IBM
“
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39Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
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40Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
29 Studios Worldwide
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41Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingA framework for teams to understand and deliver:
great user outcomes
at speed and scale.
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42Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingIn the News
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43Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
IBM Design ThinkingIn the News
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44Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Succeed or Fail as a Team
Mutual respect and trust across disciplines.
Collaborate in real time.
Everyone is workingin tandem.
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45Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
You are the North StarUsers like you are the premise for every action we take.
Measure success based on the value that we bring to you.
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46Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
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47Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Bias towards actionEverything is a prototype.
Learn from solutions in the field and adapt.
Empowered to rethink solutions even to the oldest problems.
The Loop
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48Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Observe Reflect Make
IBM Design Thinking Model
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49Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Building Minimal Viable Products
Source: blog.fastmonkeys.com
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50Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
New Structure: “5-in-a-box”Dedicated teams committed by the business unit
1. Engineering 2. Design3. Offering Management4. Users5. + More
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51Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Design Team
UX Design
Visual Design
Design Research
Front End Development
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52Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Acme SoftwareCrafting the finest digital anvils
Checking back in with
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53Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Now with
IBM Design Thinking
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54Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
New Collaborative Spaces
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55Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Glass: Greater Transparency
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56Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Latest Tools & Tech
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57Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Involving Customers
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58Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
Less of This
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59Nick Hahn: [email protected] | IBM Systems Technical Events | ibm.com/training/events © Copyright IBM Corporation 2016. Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
More of This