ibm canada: cloud and softlayer
TRANSCRIPT
1 #SmarterBiz
IBM’s Cloud POV and SoftLayer Overview
Tom Wefers
Business Unit Executive, Data Centre Services
2 #SmarterBiz
1980 2000
Mainframe
2020
PC
Internet
Web 2.0
1
2
3
Co
mp
uting P
latf
orm
Ge
ne
ratio
ns
Web 3.0Eras of IT Deployment (Illustrative)
Cloud + Analytics, Mobile & Social leads to what IBM calls “The Era of Smart.”
Mobile & Wireless “Things”Sensors, Phones, Tablets, etc.
Cloud
Social
Analytics Big Data
DataCollected and Stored
Mobile
The EraOf
“Smart”
IBM HorizonWatch: Technology Trends To Watch In 2014
Cognitive Computing“Watson”
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Strategize how to use cloud to drive revenue growth and efficiencies
Build and run your private or hybrid cloud
Utilize cloud services delivered from IBM Cloud
Data Centre Expansion
SoftLayerAcquisition
Acquisition Investment
SaaSOfferings
Experts
$1B
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Cloud is a Business Model5
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Why does Cloud matter?
“People need banking, but they don’t necessarily need banks.”
- Heather Cox, Citibank Chief Client Experience, Digital and Marketing Officer
“Two guys in a Starbucks now have access to the same computing power as a Fortune 500 company.”
- Jim Deters, Founder, Galvanize
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As a result, key leaders are redefining their agendas and reprioritizing investments focused on reshaping the “front office.”
Average Enterprise accesses 850 Public Cloud Services
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~70%of enterprises to
pursue hybrid cloud computing
by 2015*
Optimization Innovation
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
Drivers: Speed/Agility
On-Premise Off -Premise
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Mobile Mindshift Video here
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Open Integration
Portability and Optimization
App(Production)
App(Dev/Test)
Scale
Backup and DR
App/Data
App
App (1) App (2)
Systems of RecordSystems of Engagement
Private Public Private Public
Private Public
Private Public
Traditional IT
IBM is helping clients implement hybrid cloud architectures
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Infrastructureas a Service
Strategize how to use cloud to drive savings and revenue growth.
Build and run your private or hybrid cloud.
Utilize cloud services delivered from IBM’s Cloud Managed Services.
Business Processas a Service
Softwareas a Service
Platformas a Service
Hybrid Cloud Technologies
Expert Integrated Systems
Cloud Platform Technologies
Cloud Infrastructure Technologies
Cloud Security Services
Cloud Strategy and Design
Cloud Implementation
Cloud Migration Services
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Introducing SoftLayer- The Core of IBM's Cloud Platform Strategy
Private company, formed by ten industry veterans in 2005 – Idea:
“Simplify I/T, make it consumable on-demand and chargeableby the hour/month” - Live 2006
Founding principlesInnovation, Empowerment, Automation, Integration
Acquired by IBM in July 2013
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Re-defining Cloud
All resources are
virtualizedAll resources
are shared
Cloud providers and many in the market make some
core assumptions that mandate thatF
With IBM’s SoftLayer, neither is mandated, opening up
cloud computing to new applications and use cases
F virtualization is a
choice with a flexible
set of options
F resources can be
shared, dedicatedor mixed.
Fthe client has ultimate choice
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IBM’s Definition of Cloud:
Cloud (n) On-demand compute with consumptive billing
On-demandRapidly provisioned services
ComputeServers, network, storage, firewalls, ancillary services
Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly
charge back to user, department, project – whatever/however you define / full cost accounting for IT use
• Single Tenancy or Multi-tenancy – Huge Distinction/Choice !
• For broadest applicability, user-selectable levels of performance and isolation are required (ie Audit, ComplianceF)
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SoftLayer Overview
Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standards
Web Mobile
Triple Network Architectureseamless communication across distributed environments
API
Common user interface and application programming interface
Infrastructure Management Systemprovides orchestration and automation
Bare MetalServers
PrivateClouds
Virtual ServerInstances
1. Control/Transparency
2. Performance/Flexibility
3. GlobalNetwork
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Global & Local ScaleToronto & Montreal in country locations with a private backbone to expand globally rapidly
17 data centers and 21 network points-of-presence linked via private 20GB point-to-
point connections
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Within first few months
• Over 600 Servers in use & growing
• Over 100 Canadian clients & growing
• One of the fastest uptakes in SoftLayer data centres
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Data Centre POD Design
Server Racks
Power
Battery Backup
Generators
Security
Network
Storage
Environmental
Controls
Each pod includes:
• 10,000 ft2
isolated zone
• 2 megawatts
(n+1 power)
• 150 racks
• 4,000 physical
nodes
• Firewalls,
load balancers,
and storage
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Complete transparency from network topology down to the hardware
With other cloud providers,you typically know:
� Zone
� Maybe the data centre
The resulting
visibility means
you have more
control over your
application and its
performance—as
well as security
and compliance
enforcement.
� Data centre
� Pod
� Rack
� Rack unit
� Power port
Plus
� Audit trail of all actions and
access to resources
With SoftLayer,you know:
� Network port
� Server
� NIC controllers
� Firmware
� Serial numbers
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For greater control over resiliency and risks, security is built into the SoftLayer infrastructure
• Security certifications such as SOC2 for DC’s; alignment with stringent government and industry standards
• A secured single global network with a highly redundant architecture, firewalls and load balancers
• Single-tenant options for operational control and compliance management (ie Bare Metal Servers)
• VLANs for customer isolation on private networks –option to create 2-3 layer physical firewall solutions
• Choice of Geo DC re Data Placement
• Add-on SoftLayer & IBM security products & services
• Intel TXT Chip
Cyber securityAssessment and Response
Security Intelligenceand Analytics
Strategy, Risk and Compliance
Cloud and Managed Services
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78GB@$0.12/GB per month1
7% ofcontract2
Standard Medium
2 EC2 Compute
Units, 3.75GB
RAM, 410GB
storage CentOS
6 64bit
2 core – 4GB
RAM 400GB
storage
103
102
Effective pricexx
Storage and bandwidth are included in SoftLayer base price
Key takeaways:
• Competitors may appear
to have lower prices, but
in reality you can end up
paying the same or
more
• SL’s price includes many
features that customers
are otherwise forced to
pay extra for
• Including substantial
bandwidth in our price
allows customers to
predict billing totals
6
988
102
SoftLayer’s price transparency makes it easy for customers to know what they are getting
List price Bandwidth Support
1 Based on observed average customer bandwidth consumption for comparable configurations
2 Actual cost may range from 7-10% of total contract
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SoftLayer’s performance outranks competitors
SOURCE: McKinsey analysis
• InfoWorld tests, March 2013
– Tomcat test was almost 10x faster than Amazon's EC2 small
instance and about 30-40% fasterthan Amazon's high-CPU model
• Most tests were 2-3x faster than the
better commodity machines from
Joyent Cloud and Microsoft Windows
Azure
• Nearly 2x more top 100K siteshosted than nearest competitor
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1
SofLayer vs. AWS Unixbench scores (1 core)SofLayer vs. AWS Unixbench scores (1 core)
SoftLayer consistently performs 3-4x better than Amazon1
• SL dedicated is 2x CPU performance in elapsed time and throughput per
dollar compared to AWS
1 In terms of Unixbench scores for multiple core numbers; indexed such that Amazon=1
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21,000 clients - top clients rolling to Fortune 500 Companies
Next Gen enterprise appsBorn on the web
Moving to the cloud
SoftLayer services born on the web customers and meets
the cloud demands of businesses across the spectrum
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Robust Network
Savings & Scalability
SoftLayer provides a
flexible and scalable
environment to host
Whirlpool’s connected
analytics environment.
International soda producer
runs a marketing program
used by 3.5 million
customers scaling to active
participants to 100,000,000
over the next five years.
Scalability
Run a digital wallet
solution from IBM
Business Partner Novatti
on SoftLayer in over 130
countries
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Savings & Simplicity
Built a centralized cloud
solution leveraging
SoftLayer to better support
Hotel I/T needs
Whose using SoftLayer in Canada
Canadian Retailer
Speed to Market
Leverages SoftLayer and
IBM Managed Services to
expand loyalty program
capabilities starting with
mobility
Canadian Bank
Deliver speed to value on
new updated contact center
application with softlayer
Four Seasons Hotel
Speed to Market
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IBM and The Weather Company Partner to Bring Advanced Weather Insights to Business
IBM Delivers First Cloud Data Services with Twitter Built-In for Business Professionals and Developers
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
IBM and SAP Partner to Accelerate Enterprise Cloud Adoption
IBM and Microsoft announced today that they are working together to provide their respective enterprise software on Microsoft Azure and IBM Cloud
Facebook and IBM Commerce will collaborate to provide tailored
marketing capabilities that reach the right people at the right time with the
right message.
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@TomWefers1
https://ca.linkedin.com/pub/tom-wefers/11/803/4b8
1-905-316-2069
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NEXT STEPS:
1. Visit me in the Social Hub5 Let’s Talk & Tweet #SmarterBiz
2. See our Cloud Representative in the Tech Showcase for detailed demonstrations
3. Sign Up by going to www.softlayer.com
4. For Additional Information
or type this URL into your browser: ibm.biz/sbs2015