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IBM Advanced Visualization Visualize your data. Discover answers.

Mary-Jane Goddard – Senior CTP Cognos Business Analytics 09/04/2013

© 2009 IBM Corporation

Building a smarter planet

The Problem: Organizations are Data Rich and Insight

Poor (DRIP)

2 Source: http://marscommons.marsdd.com/the-data-visualizers/market/



Our visual system is extremely well built for visual analysis

Human visual system has evolved over time to spot patterns, outliers and trends

Gain insight, by visually assessing data first, perform deeper analysis afterward

“A great visualization

is worth a million data

points”



Interactive, Engaging Visualizations that enable rapid

understanding

Intelligent Discovery Capabilities

that rapidly make sense of all available data



Intelligent Discovery

Capabilities



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Smart Metadata

Brings relevance and meaning to data by identifying business concepts and

assigning rules based on a predefined knowledge base



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1. Recommends Best

Possible Visualizations

2. Ranks Visualizations

by Relevance and

Provides Alternative

Visualizations

3. Learns and

Remembers User

Behavior

Smart Visualization

1 2



Interactive,

Engaging

Visualizations



The New IBM visualization Engine

A highly adaptive framework that allows each integrator to quickly create and customize their own library of charts and interactive visualizations

Based on the patented SPSS “Grammar of Graphics” approach

– Use a simple language to describe a visualization

– Language has the flexibility to describe known chart types

– Language has the extensibility to describe new advanced visualizations

Not a prescribed “Library of Charts”

Common Visualization Framework

VizJSON

Visualization

“Description”



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Interactive Charting powered by RAVE

Dynamic, interactive and flexible visualizations across mobile, desktop and web

Common, traditional

business charts

More advanced/

non-traditional

business charts

Visualizations that

would typically require

a dedicated graphics

programmer



Flexibility: Simple description update to change

visualization type.

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Change chart type to polar.



Cognos Insight V10.2

Smarter Analytics Signature Solution

CFO performance insight

Decision Management V7

Smarter Analytics Signature Solution Next Best Action

Obama

Social Media Streams (Demo) – Many Eyes

Line Zoom – Many Eyes

RAVE powering visualizations today



Social Media Streams Demo

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Obama



Visualization

Innovation and

Community



Explore visualization on IBM Many Eyes

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IBM’s hub of interactive visualization surfacing thought leadership and technology

IBM Research

Center for

Advanced

Visualization

Industry and

visualization

expertise

Interactive

visualization

with ‘looks and

smarts’

Community of

100K+

visualization

enthusiasts &

experts



IBM Many Eyes brings your data to life Destination web community of 100,000+

visualization enthusiasts

Democratizes visualization creation

– Create an interactive visualization in

three easy steps:

1. Upload a public data set

2. Select from 18 interactive

visualizations

• Text visualizations

• Heatmaps

• Treemap

• Bubble chart

• View-in-context

3. Share your visualization

across the web and social

networks

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NEW!

NEW!



Effective and Efficient Visualizations Thought leadership and best practices from IBM visualization

luminaries

Visualization Thought Leadership

and Expertise

– IBM Visualization Luminaries

– IBM Research

Partnership with clients to develop

innovative domain-specific

visualizations

Expert Eyes visualization blog

Visualization Luminary Webcast

Series (coming 2H 2013)

Many Eyes Member Newsletter

(coming 2h 2013)

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Start exploring and creating visualizations at

ibm.com/manyeyes



New Many Eyes Beta Available

18

Start exploring and creating visualizations at

ibm.com/manyeyes

NEW!



Thank you

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