Entertainment Systems

& Broadband Trends

Justin Farnell

Business Development Manager

iBAHN South Africa

March 2010

There is an insatiable appetite for online contentbut what supports this view?

2008 2009 2010 2011 2012 20130

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Ambient Video

Internet Video to TV

Internet Video to PC

Internet Video Communica-tions

Internet Voice

Internet Gaming

File Sharing

Web/ Email

In contrast to the previous slide iBAHN’s experience is something different

HTTP P2P Streaming VPN VOIP Mail0

200

400

600

800

1000

1200

1400Top Usage by Type

Usage

Devices & Applications are driving this digital revolution

The case for more bandwidth

The migration of hotel-supplied content to guest-supplied content

70% of iTRAVELLERs have downloaded music onto their computers at home

More than 50% expect to be able either download or watch movies directly from the Internet…and,

Nearly 60% of iTRAVELLERs say they have already downloaded video or other digital content (news, sports, etc.) to their computers for immediate or future viewing

“Leaning back” & “Leaning forward”

Leaning back

Channel ‘Zapping’

Primarily Video

Using remote only

Entertainment, not work

May ‘Surf & Zap’

Leaning Forward

Action & Interaction

Pointing & Clicking

Typing

Wide range of content & Applications

Entertainment& Work

?

So what’s the challenge?

Most hotel Internet systems are not networks and not designed for more than guests checking email

Fewer than four guests concurrently downloading video can overwhelm an average hotel system

HD content will exacerbate the current situation

Hotel TV systems are not integrated with the Internet

Recent research indicates that 80+% of travellers will not return to hotels that provide poor technology experiences

• affects hotel occupancy levels• pushes guests to alternative devices

What can be done?

Guests want to be able to mirror their home technology experiences in the hotel room

Structured wired and wireless solutions would be considered more favourable looking forward

Throwing more bandwidth at the problem is only a short term measure

Intelligent bandwidth solutions is a longer term strategy

Vendors need to consider a more holistic bandwidth management solution that covers all devices

EVOLUTION OF THE HOTEL TV

Analogue TV & movies

SDTV & SD VOD

HDTV & HD VOD

HDTV-VOD, PC like Internet experience

HDTV-VOD, In-Room PC experience

Seamless digital entertainment portal

HSIA ETVI CAT5/6

11

THANK YOU

For further info please contact: jfarnell@ibahn.com