i some general advice
DESCRIPTION
i Some General Advice . 7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame. . 7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns. . - PowerPoint PPT PresentationTRANSCRIPT
i Some General Advice
7 Most tools in HubSpot allow you to sort by date. Be sure to change the date based on your desired time frame.
7 You can also categorize your content by campaigns. You will be able to sort your content by campaigns.
7 Be sure to have a good screen grab tool so that your can easily and quickly grab screen shots. For example…
2 Awesome Screen Shot: http://awesomescreenshot.com/
2 Aviary: http://www.aviary.com/
PS: Use a browser like Firefox or Chrome and you can add these screen shot services as a extension.
TRAFFIC GENERATION METRICS.ARE YOU GETTING THEM FOUND ONLINE?
5
Organic Traffic
INSERT SCREENSHOT
Instructions
6
• Go to Reports -> Sources• Sort by the time frame and time frames you wish to
report on.• You can show various time frames based on the
client’s goals. Show the most current month and a 6 month / 12 month view.
• Sort by Visits – we are presenting on SEO
7
Instructions
• Take Screen Shot of the Graph • Make sure to prepare to speak to Marketing Actions
function
8
s Keyword Summary
INSERT SCREENSHOT
9
f Blog Analytics
INSERT SCREENSHOT
10
Instructions
• Go to Reports – Page Performance• Change All Pages to HubSpot Blog Posts
11
Sort by Views to check to draw attention to your client’s best performing blog posts
12
B Social Media
INSERT SCREENSHOT
• Go to Contacts – Social Media• On the right hand side go to reach to get a quick
glance into Social Media Reach growth
• Go to Reports – Sources. Filter to Social Media • Look at which Social Media Platform is driving the
most Contacts / Customers • Dig into individual Social Media accounts to see how
individual campaigns preformed
Which platform converted leads the best? Customers?
How much time are we spending on each platform / does time spent equal to higher conversion rates?
I clicked inside of LinkedIn and can now see the various campaigns I ran on LinkedIn.
LEAD GENERATIONMETRICS.ARE YOU CONVERTING THEIR VISITORS
INTO LEADS?
N Landing Page Summary (Classic)
N Landing Page Summary (COS)• Go to Content – Landing Pages• You will see a layout with all LP and their
performance over the last month• To see results, click on the “chart” button
• Select The Landing Pages you want to highlight • Sort by multiple views to compare (ie. Sort by total
submissions, submission rate , views, ec.) • Highlight Landing Pages that had the highest and
lowest Views, Submissions, Submission Rate.
• Highest Submission Rate LP: Why did this Offer do so well? Which segment / persona was this offer for?
• Most views: Why did this LP get more views than others?
• Lowest Views / Submission Rates? Why did they Landing Pages not gain traction?
23
M Email Analytics
INSERT SCREENSHOT
• Go to Contacts -> Email • Sort by Sent Emails • Pick your preferred view: sort by Delivered, Clicks,
Click Rate, Bounce Rate etc.
CUSTOMER GENERATIONMETRICS.ARE YOU GETTING THEM CUSTOMERS?
; Lead Nurturing Analytics
Go to Workflows. Click on the workflow you want to explore. Click on Performance to see how this workflow performed.
Next go to Contacts -> Email Sort by Automated.