i-phone marketing and presantatio
TRANSCRIPT
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i-Phone app Marketi ngAnd Promoti on
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Today’s Outline
• How to promote i-Phone app.• i-Phone app marketing and promoting
strategies.• About Social Media Marketing and their
strategies.• Revenue model.
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Phenomenon of Marketi ng i-Phone Apps
• How will our app get noticed?• We can’t just throw our app on the App Store
and forget about it, it won’t work.• We need a marketing and promoting
strategies.
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Marketing
SellingAdvertisi
ng
Sales Promotion
Direct Marketing
Publicity
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Promoti on
e.g. Magazines, Banner
Advertising
Gv
e.g. Trade shows, holding contents & initiating customers
Sales Promotion
And e.g. Pitching articles to Magazines & writing& distributing press release etc..
Public Relations
e.g. It’s done face to face, as with business that hosts home parties, using the phone or web solutions
Personal Selling
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Set out the infrastructure
• What is our app’s unique value?• Who is our target market?• Who is our competitors?• Segment our market.• Creating and Delivering marketing message.
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what’s Unique about your App?
• Meaningful differences in our iPhone app compared to that of your competitors should be created and communicated to our target app buyer :
◦Product concept ◦Product design ◦Important features and benefits ◦Colors and graphics
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Who is our target market ?
• How can we refine our understanding of our own customer base to help us with our unique selling proposition?
• Look at the issue from two angles: ◦Segmenting the market—dividing the existing
market up into sections or segments that may become new niches for our iPhone app sales
◦Targeted marketing—identifying the heavy users of our product so we can direct our marketing efforts more precisely to those users.
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App Store Helps with Segmentati on
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Who is our competi tors ?
• Gain a greater understanding of our competitors.
• Understand our competitor’s key messages and how we might revise our if needed.
• Identify areas of competitor strengths and weaknesses so we can more fully target our message and marketing campaigns.
• Compare pricing to help us understand where our fit in the consumer’s mind.
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Word-of-Mouth
• Word of Mouth is a reputation-based form of marketing.
• Cool, spectacular, useful i-Phones apps will prompt others to recommend them.
• Always seek testimonials from customers and publish these in our App Store description and product website.
• Seek to obtain as many positive reviews on our app as possible.
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What is social media marketi ng?
• Form of Internet marketing that seeks to achieve branding and communication goals through social networks.
• SMM seeks to do the following: ◦Website traffic to our app web site ◦Generate positive reviews ◦Get people talking about our app ◦Build your brand inexpensively
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Leading Social Media Sites
• Twitter• Face Book• YouTube• Delicious• LinkedIn• Flicker• Digg• Reddit• Technorati • Srcondlife(3D)• Newsvine
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Social Media
MarketingStrategies
Listen to conversation
Establish Share of voices
Set goals and benchmarks
Finding Bloggers and communities
Identity Influencers
Engage and Facilitate conversation
Measurements and ROI
5 P’s of B2B social media marketing
Policy , Plan , People , Persona , Patience
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Revenue Model
• Sell a basic version for an initial price and then sell a full version for a higher price.
• Sell an online version of the app for an initial price and then allow the user to download data for an additional fee.
• Sell an ad-subsidized "lite" version and then offer a purchased ad-free version on the application.
• Create a content-sales space within your app, where you can sell extra content for an additional fee.
• Sell additional "consumable" digital content for an additional fee.
• Sell premium access to content.
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Keep Bad Reviews Away
• Fix bugs immediately.• Answer all customer inquiries quickly and
kindly.• Get the reputation for good customer service.