Marketing Plan

BRIGHT CONCEPTS INC. ©“serve profit earn profit”

KALYANI MUDLIAR1289ROHAN SOLANKI1310NILESH PANDEY 12

Executive Summary •Our product : SCROLL

•A cell phone created in mind to cater the need of people to provide best possibilities and means of contact and communication.

• Purpose of Design (Vision): To provide maximum mobility and portability in the palm of your hand

• The concept of the phone is

based on providing best access to information.

SC

RO

LL: O

ur n

ext G

EN

fu

turis

tic c

ell p

hon

e

Features•Two layer screen – A Fibre Liquid Condensed Display(LCD) and a touch screen.

•Nano technology used in battery for converting sunlight to charge – no requirement of plug—in charge.

•9.5” High Definition detachable screen.

•8 mega pixel camera at the back and a 5 mega pixel camera for video calls.•16GB in built memory and a micro SD slot for external memory card expandable up to 64GB. •Main dimensions:

• 130 x 35mm main shell• 130 x 280mm open internal screen

•Wireless Rug that acts as a emergency charger .

•The SCROLL with its detachable screen that’s a dream for the messenger freaks and businessmen who need to type tedious presentations on their cell phones to provide it in their offices.

•This cell phone would provide a 9.5” screen in the pocket, ease of communication and mobility.

•Instead of carrying an I-pad you could carry a cell phone that’s sleek.

Market AnalysisResearch & Development

•Today’s Smart phone market is a wide market and plays a vital role in technological upliftment.

•Analyzing the market situation our team came up with the idea of SCROLL : A NEXT GEN PHONE through various research strategies comprising of surveys, current market trend, public reviews and SWOT analysis.

•Based on all the research conducted our product is designed to:▫Satisfy basic consumer needs

of mobility & ease of communication.

• It is packed with additional functions like:▫Viewing movies▫Quick browsing video links▫Convenience to use a large

screen located inside the phone in a collapsed state.

•The SCROLLs 9.5” High Definition screen provides the ability to view HD movies on the go with its super large expandable screen.•The SCROLL has an inbuilt memory of 16GB that assures the users to have everything at every time in the pockets, from pictures to movies, important data to games, its all in it.

Product Life Cycle

Sales and

Profits

1.Development2.Introduction3.Growth4.Maturity

Periods/Stages

Competitor Analysis•Our main competitors are :▫Samsung▫Apple▫Nokia

•Critical Success Factors :▫Unique Features of the Phone▫USP of Mobility and Portability

in the palm of your hands.

• Our product is new to the market and also our firm is new.

• No fixed price norm.

• Use Skimming Pricing Policy.

• Our product is priced at Rs. 40,499/-.

• Reasons :▫ High End Features

▫ High Cost of Promotion

▫ Appropriate Target Market

▫ High Cost of Production

▫ Recover the costs so that there is a stable platform for the firm to establish it self

Marketing Strategies

•Target Market :

▫Urban

▫ Individuals looking for Function ability and Mobility in their cell phones.

▫Businessmen

▫Young Professionals

▫Youth

▫Creamy Layer class

• Targeted the urban market through various distribution channel’s & product’s heavy promotions

• High Promotion Costs are to be incurred.

• Reasons :

▫ To inject the product in the market▫ Communicate our product to the

potential buyers.▫ Urban Target Market▫ New company, New product, and a

very competitive Smartphone market.

• With these promotional strategies, we are expected to gain a steady and profitable market platform

• Promotional Strategies to be used :

▫ Television ▫ Newspaper ▫ Radio▫ Sponsorship’s▫ Promotional activities▫ Sales marketing

•Promotion viz. hoardings and bill boards on busy streets.•Company and Product advertisement on street side information boards.

Contingency Plan• Our competitors are the smart phone manufacturers. • Therefore we are also planning to come up with lot of options in future with a wide variety of cell phones from Green decomposing cell phone to Weather Predicting cell phones.

To Conclude… Glancing on the cell phone

features, pricing and promotional strategies used, we look forward to have great success and hope that it will sustain the market fulfilling both customer needs and gaining exceptional profits.

“Scroll,

It is nothing but a laptop in your pocket”