i minds2009 dr m claire van de velde ibbt valorization strategy
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dr. M. Claire Van de Velde Director Valorization & Business Development IBBT
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Overview
How come BD in IBBT context
R&D Project types:
ICON
Living Labs
Business Development – iVenture
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General: IBBT - mission
Forming highly competent human capital
Interdisciplinary demand-driven basic research
For ICT and broadband services
In collaboration with companies and authorities (local
and international)
Offering solutions for complex problems
Meeting the challenges from society in a better way
Research budget: 25 M
Critical mass: > 700 researchers in 6 research institutes
Proven business track record > 300 research partners
Demand driven research
e-health
enabling
technologies new media
mobility &
logistics
Demand driven research
INTERDISCIPLINARY approach
technological clusters
• networks of the future
• advanced software technology
• multimedia & interfaces
non-technological clusters
• policy & market
• Usability
•Total +/- 90 projects, 300
partners, some examples
hereafter
Project types
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Contract research
European projects
ICON
Living labs
ICON
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Projects for Interdisciplinary Cooperative Research
ICON Characteristics
Project initiation bottom-up from:
Companies Social/cultural sector Users Customers…
Various partners:
Large companies Technology providers or services SMEs Multinationals Non-profit organizations Authorities …
Demonstrator: Not a pilot ready for commercialization, but a working proof-of-technology set-
up that shows the results in an illustrative way.
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Mutable
This project aims at creating
a new software architecture
for multi-touch interaction. This involves creating new
building blocks that
developers, designers,
artists, end-users,... need for
creating new custom applications that take
advantage of multi-touch
technology
CUPID
Enriched content
Cultural profiles
New Services
Facilitating content:
Weather, restaurant
info, transport, …
Basic content:
Cultural event calendar
What? Where? When?
Extensive content:
Video, review,
background info
Living Labs
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setting up and coordinating ICT Living Labs
Position of a Living Lab
Open innovation ECO system
Market Living Lab R&D
Technology
Feedback
Needs
Product/Service
Pilot Projects
Flemish Living Lab on X
Flemish Living Lab on Y
Flemish Living Lab on Z
ISBO
ICON
Incubation
i-Ventures
3rd Party
R&D Instruments
3rd Party
Valorization Instruments
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Concept lab
Evaluation lab
Living lab
concept design
concept
development
production
piloting launch
idea generation
post launch
Aspects of a Living Lab
Valorization & Business
Development
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R&D management R&D-strategy and focus areas
GBO-consortium agreement
GBO becomes ICON
Contract research
Publication count
IP management Raising consciousness: IPR workshop
Caveat: Open source Patent portfolio
Policy plan Intellectual Property
Business Development Raising consciousness and training: iSteps
Incubation projects
Entrepreneurial training: iBoot Camp
IBBT Incubator: iCubes
Pre-seed financing: iVenture
Set of tools in the valorization funnel
Business Development Partner Companies
iCUBES
IPR
iNCUBATION
iBOOT
iSTEP
iVENTURE
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Awareness
• iStep training
• iBootCamp
• IPR-workshops
• Special workshops (licensing, OS, standardization, certification, …)
Opportunity identification
• GBO/ICON demonstrator workshops
• Idea generation iBootCamp
• Valorization workshops
• Living Labs
Business Development
• Coaching
• iBootCamp
• Incubation projects (PoC)
• Living Labs
• Pre-seed iVenture
• support iCubes
IBBT valorization funnel
knowledge
Business Development
Partner Companies
iSTEP
iCUBES
IPR
iNCUBATION
iBOOT
iVENTURE
iPR: how?
IP searches - landscaping - analysis
IP protection
IP licensing, IP agreements,
TechTransfer
IP awareness - policy - procedures
IP management
IP valorization
In-house
Close cooperation with law
firm
Close cooperation
with patent attorney
iPR: why?
Technological advance - improvement
Conceptual change
Business asset
Licensing
Cross-licensing
Scientific reputation
Sales &
Marketing
Investment banking
Additional income & Partnerships
Mainly research area
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iPR: what?
Cost Protection Enforceable Content
Patent high strong yes Idea
Copyright © low low yes Expression of
idea
Trade secret - - ~no Any
Trademark ® moderate moderate yes Name, logo
Design moderate moderate yes Drawing
i-Depot low low ~yes
ICT
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iSTEP
Why?
Broaden the views in our R&D activities
Does this kind of ‘other’ activities fit with what you want to do professionally ?
Alternative carreer path: turn some R&D people into entrepreneurs ?
Anyhow, other professionals working in collaboration with R&D look at it in another way
What ?
Training modules and excercises, in Business Models, finances, etc, all material related to ICT
Combine iSTEP with iPR-workshops
How?
Yearly course cycle, Enrollment via web application
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Incubation projects
Another type of project
Why ?
take some of the R&D results out of the typical ‘now the next R&D project logics’ and work with a potential business in mind.
What ?
project with funds for IPR-landscaping, protection, market research, business modelling, …
Already interact with your clients, already get your 1st, 2nd,…lead client
How?
Stage gated process, decisions by an incubation board.
Stage gate process of incubation projects
Step 7 Engineering Prototype
Step 8 Market Plan
Stage 3 Development Step 9
Business Plan
Step 4 Technical Feasibility
Step 5 Market Study
Stage 2 Feasibility Step 6
Economic Feasibility
Step 1 Technical Analysis
Step 2 Market Assess
Stage 1 Investigation Step 3
Venture Asses
Technical Market Business
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iBOOT camps
Why?
Focus on the people with a good business idea
Creating a business is TEAMWORK
What ?
Idea-scouting
Team formation
Selective
Teaching and coached Work on your own case
How?
Competitive, strong ‘cadence’, strong exposure
Iboot : What is this New Innovation Process
Ideas
People
Gate 1 Dating
Event Entrepreneurial
iBoot Camp Gate 2 Gate 3
Jan 2009 March 2009 June 2009
Internal
Venture
External
Venture
New
Project
Venture
Launch
To IBBT
Innovation Board
Connecting
people and ideas
Building Business
Opportunity Plan
iBoot Dating Event: Connecting People and
Idea
Talented people everywhere but ... they are not
connected!
Research Finance Marketing Sales
Engineering
&
Development
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iCUBES
Why?
Business and R&D network
Proximity
What ?
Fully ICT equiped and serviced office environment
How?
Competitive, strong ‘cadence’, strong exposure
iCubes:
for innovative starters and departments in ICT
Basic services
Office space
Parking place
Reception
Access control
Fotocopier
Telecom & internet
Meeting rooms
Demo-space
‘Flex-office for incubation projects and upcoming spin-offs
NV market conformable, together with POM (50%) and PMV (25%)
Settlement IBBT - iCubes
iCUBES companies
IBBT valorization funnel
knowledge
Business Development
Partner Companies
iSTEP
iCUBES
IPR
iNCUBATION
iBOOT
iVENTURE
iVenture
‘Small’ preseed IBBT investment fund (2,5 mio euro, ticket
max 300 K euro)
Such as BI3, Gemmafrs, Baekeland, but model
adopted specifically for ICT
Collaboration with GIMV, VINNOF
On the radar of private VC’s: QAT, Capital-E
External proposals with clear synergy with existing
projects
Spin out of business
partner active in research projects
iBootcamp projects
Spin off IBBT & incubation
projects
Sources for projects
1) Innovation Letter: eligibility check
2) Innovation Committee (3 IBBT + 3
external experts): due diligence and term sheet proposal
3) Innovation Board: composition innovation
committee + decision to invest
short decision track: max. 18
weeks
Operational procedure
Matrix use of IBBT toolbox of pitches
R&D iStep Incub.pr. iBootcamp iCubes iVenture
8seconds
Citylive
Geosparc
KPIware
Siruna
Streamovations
Tagger.fm
Tinkertouch
Userplus
Vodtec
Wishbone 37
IBBT eco-system
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IBBT research
Other innovators
IBBT Valorization toolbox
Enterprise networks
Other VC’s
iVenture pre-seed fund
‘Aftercare’
Continued interaction
Innovative starters (exchange lessons learned)
Interaction with established big ICT integrators
Go for international Money (VC, market)
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Q&A
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