Social networks and gamification José Manuel Martín

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1. Obstacles

2. Solutions

INDEX

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DOES ROI EXIST?

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Facebook Connotations

FB, please. I’m trying to work…

Check me, check meee, check meeeeee!

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Command- and-control culture

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Benefits

· Productivity growth

· Knowledge management improvement

· Human capital management improvement

· Communication improvement

· Cost reduction

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“Email is where

knowledge goes to die “ BILL FRENCH, FOUNDER OF IPADCTO

Productivity growth

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“If HP knew what HP knows, we’d

be three times more productive” LEW PLATT, FORMER CEO HP

Knowledge management

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“We're looking to flatten our organization, make it less hierarchical and retain a 21st century workforce that expects these tools when they come into the office every day” CHRIS ROBINSON, CIO AT KPMG ASIA-PACIFIC

Knowledge management

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“Social tools are not just about giving people a voice, but

giving them a way to collaborate, contribute and connect” JOHN STEPPER, MD SOCIAL MEDIA AND COLLABORATION AT DEUTCHE BANK

Communication

“Everything that can be social, will be” JEFFREY DACHIS, CEO AT DACHIS GROUP

Costes

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Throughout the time of this presentation so far (10 minutes), a company with 1,000 employees can save up to 1,135 €

We will lose productivity!

They do not generate ROI!

We will lose control!

They increase productivity!

They generate measurable ROI!

They are safe!

Social networks in learning environments?

Gamification

02

“The use of game elements and game design techniques to non-game

environments”

Gamification

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Musical stairs

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Game elements

Leaderboard

Social graph

Avatars Progress

Badges

Points

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Leaderboard

Social graph

Avatars

Progress

Badges Points

Elements of a net #i_lovelearning

Meaning

Score: 964,000,000,000,000

PUSH BUTTON EARN 1,000,000,000,000

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You rock!

Gamification, is it expensive or does it require imagination?

· Feedback · Progress · Completed

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Dodgeball vs. Foursquare

#i_lovelearning Binary decisions · Absence of progress

Higher competence · Specialized badges

Deloitte Leadership Academy

6 years

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· Interesting challenges

· Clear objectives (onboarding-training)

· Constant feedback and milestones

· Effective (and easy) ain the short-

term

· Effective (and difficult) in the long-

term

Key points

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“The disconnection that exists between what it is

taught at university and the task performed leads

Google to stop valuing the student’s record as a recruitment criteria”

Laszlo Bock – Senior vice president of people operations at Google

Much more than badges

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Name Description Criteria Issuer Date Standards Tags

Open Badges anatomy

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How does it work? (I)

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How does it work? (II)

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Motivation In the model 70:20:10, it is important

that the user guides his/her own development

They are portable They are associated to the user, during all his/her life, not to the

user in the company

Oriented to tasks They provide evidence: they do not

indicate that you can, but that you have done it

They prove what it is learnt informally as well

as formally

Open Badges: Benefits

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