i graduated...now what a marketers advice jonathan_chiriboga
TRANSCRIPT
2Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Introduction
I have been asked many times for tips, advice and guidance
I try to help and meet with everyone that asks
The following presentation is meant to help those embarking on their career and looking for the answer of ‘What do I do now?’
I hope you take something away from this
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3Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Top 10 Things You Need to Do
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#1 Grow Your Brand
#2 Develop a Learning Mindset
#3 Find a Mentor
#4 Network
#5 Invest in Your Career
#6 Volunteer, Get Involved
#7 Read Books
#8 Learn How to Play Well in the Sandbox
#9 Don’t be in a Rush
#10 Pay it Forward, Change the World
4Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#1: Grow Your Brand
You Are a Brand, ‘Me Inc.’o Establish short and long-term goals
Build Your Digital Store Fronto Create a website/blogo Create a Linkedin profile and Twitter account
Invest in Your Brando Time and money
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5Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#2: Develop a Learning Mindset
Never Stop Learning!!!
Education does not end after you earn your degree; it just continues…
Listen to podcasts instead of the radio on your commute
Dedicate 30 minutes of your time each day browsing good marketing/business sites
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6Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
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Podcast:
The BeanCast Marketing Over Coffee
Six Pixels of Separation Marketing Smarts
Blogs:Personal Branding Blog Twist Image Blog
Jaffe Juice DIGITAL oPEN cONcept
Websites:
Tech Crunch Advertising Age
Mashable Public Words
Social Media Today Strategy Online
Marketing Magazine Fast Company
7Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
The Athlete Analogy
An athlete trains and does various activities to be the best in their sport
As a marketer, you must do the same
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Athlete
Weight LiftingCardio
NutritionYoga
SupplementsSleep
Marketer
Professional Development Courses/Seminars
Read books, websites, blogs
VolunteerListen to podcasts
8Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#3: Find a Mentor
You need Guidanceo Your career is a journey, every journey needs a
guideo Don’t think you know everything
Mentorship Sourceso Someone in your network (boss, Prof, friend, etc.)o Through School (Ryerson Tri-Mentoring Program)oMarketing Hall of Legends Mentorship Program
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9Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#4: Network
Attend industry events
Attend former school events
Keep in touch with old school mates and colleagues
Use Linkedin to find people you would be interested in speaking to and reach out
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10Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#5: Invest in Your Career
Professional development is key to your success
Education is something no one can take from you
Every year try to do something to increase your knowledge
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11Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
@jonchiribogaLinkedin.com/in/jonathanchiriboga
Association/Institute: Certification/Course:
Canadian Marketing Associationhttp://www.the-cma.org/education-events/certificates/certified-marketing-specialist
Certified Marketing Specialist Designation (CMS) Various marketing certificates
Project Management Institutehttp://www.pmi.org/Certification/What-are-PMI-Certifications.aspx
Certified Associate in Project Management (CAPM)Project Management Professional (PMP)
Institute of Communication Agencies
http://www.icacanada.ca/pd/Certifications.aspx
Communications & Advertising Accredited Professional (CAAP)
eMarketing Associationhttp://www.emarketingassociation.com/certifications.htm
Certified eMarketer (CeM)Certified eMarketing Associate (CeMA)Certified Social Marketing Associate (CSMA)
Google Certification Programhttp://www.google.com/adwords/professionals/individual.html
Google AdWords Certification
12Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#6: Volunteer, Get Involved
Look for opportunities to get involved in other activities
Getting involved will bring some spice to the 9-5 job and help you to network and grow your brand
There are many industry related areas you can donate your time to
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13Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
@jonchiribogaLinkedin.com/in/jonathanchiriboga
Association: Opportunity:
The Canadian Marketing Associationhttp://www.the-cma.org/get-involved
Join a Council
Join a Committee
Become a Mentor
Ryerson Tri-Mentoring Programhttp://www.ryerson.ca/studentservices/trimentoring/
Be a mentor to a 4th year business student
American Marketing Associationhttp://www.ama-toronto.com/page/volunteer-with-ama-toronto
Become a volunteer
14Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#7: Read Books
Reading strengthens and trains your mind, keeping you up to date on the industry
Reading allows you to learn from other’s journeys
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15Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
@jonchiribogaLinkedin.com/in/jonathanchiriboga
Title: Author:
Me 2.0: 4 Steps to Building Your Future Dan Schawbel
Steve Jobs Walter Isaacson
Give Your Speech, Change the World: How to Move Your Audience to Action
Nick Morgan
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz, Joanne Gordon
Yes We Did: An inside look at how social media built the Obama brand
Rahaf Hrfoush
Power Friending: Demystifying Social Media to Grow Amber Mac
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
Mitch Joel
Unmarketing: Stop Marketing. Start Engaging. Scott Stratten
16Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#8: Learn How to Play Well in the Sandbox
Emotional Intelligence (EI) – ‘is the ability to identify, assess, and control the emotions of oneself, of others, and of groups’*
Your ability to be a chameleon and adjust to different people’s working styles will help you become successful in the corporate world
As much as the workplace is about knowledge, it is also about people and how you work with them
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* Wikipedia - http://en.wikipedia.org/wiki/Emotional_intelligence
17Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#9: Don’t be in a Rush
As you climb the corporate ladder, enjoy the journey
It is better to be a great Manager than to be a Manager in record time
The key is to be different, step out of your comfort zone, be the change you want to see
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18Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#10: Pay it Forward, Change the World
As you progress in your career, help those who are just starting out
Be a mentor
Share and pass on the knowledge and experiences you have attained
If you are not sharing your knowledge, you are wasting it
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19Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Quote I Live By
“Some people see things as they are and say why? I dream things that never were and say, why not?” Robert F. Kennedy (1925-1968)
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20Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Jonathan Chiriboga
Experienced in the marketing and advertising industries working on both agency and client side
Worked on such brands as GM, Holt Renfrew, Audi, Mercedes-Benz, Shoppers Drug Mart and The Home Depot
Council Member on the Canadian Marketing Association’s Branding and Strategic Planning Council
Career Mentor at Ryerson’s Tri-Mentoring Program
@jonchiribogaLinkedin.com/in/jonathanchiriboga